Content Personality Club logo

Hey coaches and consultants!

Attracting your PERFECT CLIENTS just got a whole lot easier thanks to The Content Personality™ Club.

If you are a coach or consultant who has an INCREDIBLE offer that you want to sell more of…you’re in the right place!

If you…

  • Publish content via email and/or social media–but it doesn’t consistently convert to new clients…
  • Know that your program is amazeballs–but enough people aren’t purchasing it…
  • Spend lots of time launching/reworking your offer–but don’t have the number of clients you think you should based on all your hard work…
  • Create your own content–but it doesn’t have the fire, flair, and feel you desire…
  • Have spent money on ads and/or copywriters in the past–but none of it worked like “they” said it would…

GET EXCITED, because we’ve cracked the “code” for kind messaging that converts! (In fact, you won’t find an ounce of “guru” or “bro” messaging here–we’re allergic to it!)

What if you could learn how to tweak and enhance your messaging so that you create REAL connection that leads to dream clients?

Sound too good to be true? It’s not–when you leverage kind messaging with a mentorship team that has helped build and grow hundreds of thriving communities.

Because when your messaging is working, it does 90% of the heavy lifting for you.

In the Content Personality® Club, we’re on a mission to turn how you think about your messaging AND marketing on their respective heads.

You’ll learn how to leverage your Content Personality® to create KIND MAGNETIC MESSAGING (no bland, safe content allowed here!) – so that you know exactly what type of content to focus on, based on your Content Personality® result.

It’s time to REVOLUTIONIZE your messaging and content, so that…

  • Your IDEAL CLIENTS flock to work with you.
  • You CREATE LESS content but get BETTER RESULTS.
  • Your coaching and consulting programs are full…with a PAID WAIT LIST of people who can’t wait to work with you.

We’ll revolutionize your messaging and help you create words and ideas that are UNFORGETTABLE.

Connie was having trouble generating qualified leads for her coaching business. She was offering online training –but was not finding joy or traction in this type of sales event. After taking the quiz, Connie discovered she was Live-In Person.

We immediately helped her with a marketing and selling strategy to leverage her Content Personality™. She began hosting intimate workshops and retreats in her hometown. After her first 2 day event—she closed $24k in sales!

You want to reach more peeps with the important work you do as a coach or consultant.

And we are here to help you MOVE PEOPLE with messaging that is BOLD and UNFORGETTABLE.

We know that if you want a thriving coaching or consulting business that grows organically…

  • You’ve got to create messaging that captivates your community.
  • You’ve got to create messaging that turns heads and stops the scroll.
  • You’ve got to create messaging that shares your mission, vision, thoughts, and expertise.

We also know that messaging
is probably not your gift.

(And that’s okay, it’s ours!)

The Content Personality® Club is going to show you how to leverage your Content Personality® – so that you create content that connects and converts!

Janet called us years ago in tears. She had been trying to write a book for her business. In fact, she had been working on her manuscript for 5 years! After taking the Content Personality® Quiz, she realized she was Audio, not Written.

We helped her understand how to use her Audio Content Personality® to get her book done–and it was finished within 3 months! She is now a published author, speaks around the globe, and has a full client practice.


Expect these side effects when you MAGNETIZE YOUR MESSAGING…


Organic business growth created from deep relationships that form because of messaging that has HEART & SOUL.


Attracting a community of ENGAGED, ALIGNED people who can’t wait to hear from you!


Messaging that polarizes people so that they take action.


Increasing your monthly revenue — simply because when people love what you have to say, they also love what you sell.

Don’t believe us yet?

Let’s pull back the curtain and show you how virtual strangers respond when you create content that captivates…

Shoshanna hosts IG giveaways to build her audience!

Theresa uses hand-drawn graphics on FB for program enrollment.

Minette shares behind-the-scenes stories on IG video.

Meghann rallies her FB membership group with character skit videos.

Hayden creates engagement on LI with tip and questions posts.

Nina uses LI polls to identify “handraisers” and make sales.

Without further ado, you’re invited to join…

The Content Personality® Club

The Content Personality® Club is a 12 month community-based program designed to take your creative content game to the next level through virtual training sessions, peer collaboration circles, ongoing support, and guidance from world-renowned experts in messaging, sales copywriting, and content marketing.


In The Content Personality® Club, you’ll receive…

1 Monthly CREATE Session

where you’ll create messaging that turns heads, stops the scroll and gets people to pay attention.

1 Monthly CONVERT Session

where you’ll co-work and receive laser coaching on your messaging and content, so it’s ready to publish and land clients.

1 Monthly CONNECT Session

where you will dive deeper into your Content Personality®, discovering how to make you unforgettable in the online space.


where you can ask for FEEDBACK from your peers and collaborate and network with others in THE CLUB.

We’ll meet the first three Wednesdays of each month at 12p ET for an hour of laser focus and fun. We gather in community to help you you create KIND, BOLD MAGNETIC MESSAGING that lands you clients.

Plus, you’ll finally understand how to leverage your unique Content Personality® so that you stay in your JOY zone when it comes to messaging, copywriting, and content creation.

The End Result?

Your messaging will transform from blending in to standing out. You will learn how to craft messaging and content that calls in your community and clients.

You will increase your confidence, so you publish quality, dynamic content with more consistency and ease.

You will attract more leads, clients, collaborative opportunities, and revenue— simply because your content captures attention and connects on an emotional level.

Check out some of the wins from our students 👇

“We’ve been working on our marketing for Simple Spirit. It has been awesome to see how our small (and sometimes gigantic tweaks in content have shifted our business. Even if you think you have content “fully dialed in”, Shannon and her team are engaging and interesting facilitators. You’ll learn a lot!”


“Within days of our first course, I knew exactly what to say and where to say it to fill my calendar with potential leads. As a result of creative content, I had 3 new clients, 26 calls booked, podcast interview opportunities and some fun collaborations lined up.”


“If you are a coach or consultant and haven’t met Shannon and her team, you are missing out! Learn how to get into the joy zone with all things marketing! My sanity has been saved more times than I can count in just 4 months!”


“I’m amazed daily by what these three ladies accomplish in the world of creating content joyfully, artistically, and most importantly, abundantly! Great content will change the way you market yourself, your business, your passions, and your joy.”


We honor, inspire, and help you create all types of content, including Written, Visual, Audio, Live/In-Person, and Video content inside The Content Personality® Club.

We gotta share some joyful bonuses with you!

To make sure you have EVERYTHING you need to stay in action and rediscover the joy in creating content, you’ll also get access to a couple of special bonuses when you choose the annual pay-up-front plan…

Bonus #1: Content Personality® Con

Bonus #2: Joyful Business Expansion Card Deck

Bonus 1: We will be gathering each year for Content Personality® Con — our annual workshop-style event where we dive into all things messaging and creative content to grow your business!

When you join The Content Personality® Club and choose the annual plan, you will receive:
10% off your ticket to our annual event, Content Personality® Con
• Notification of early bird pricing
Priority seating and additional event perks

Experience swoon-worthy, creative content via snail mail!

When you join The Content Personality® Club and choose the annual plan, Shannon will be gifting you her beautiful Joyful Business Expansion card deck. This deck is infused with love and joy, and includes journal prompts and inspiring original artwork to help you Grow with Alignment & Flow.

Meet Your Content Personality Club® Mentors

M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their joyful business growth strategies, including the Content Personality® Wheel and The E.X.P.A.N.D. Method™. They work with online coaches and consultants teaching them how to grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose.

M. Shannon Hernandez is the founder of Joyful Business Revolution™, the Co-Founder the Content Personality® Club, and a sought after expert in the world of online business strategy. She has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.

Here’s just a little of the magic we’ve got waiting for you inside The Content Personality® Club…

How do you increase engagement with #KindMessaging and captivating content that connect you to your perfect-fit clients?

What are the messaging secrets for positioning you as the go-to expert in your niche?

Which simple tools and tricks make the content creation process more joyful?

What are some tips for collaborating with other coaches and consultants, knowing we are #StrongerTogether?

How do you make your messaging and content stronger–so you can create LESS of it, but get BETTER results?

Imagine how much different your coaching or consulting business could look if…

You created and published the binge-worthy content you WISH existed in the world. You created and published the binge-worthy content you WISH existed in the world.

People felt moved, inspired, and energized by what you had to say.

New clients came flocking to your business based solely on a piece of content that moved them to take action.

You rediscovered what it felt like to have FUN with your messaging and content again.

Connie was having trouble generating qualified leads for her coaching business. She was offering online training –but was not finding joy or traction in this type of sales event. After taking the quiz, Connie discovered she was Live-In Person.

We immediately helped her with a marketing and selling strategy to leverage her Content Personality™. She began hosting intimate workshops and retreats in her hometown. After her first 2 day event—she closed $24k in sales!

FAQs + Logistics

“But I can’t draw/write/film/speak!”

That’s okay! We believe that everyone is a content creator, you may just not know how to tap into your joyful content creation talent just yet. This is exactly where your Content Personality® comes in. 

With The Content Personality® Club, you just need to show up, be open to fun, creative ideas, and we’ll help you find your JOYful content creation zone by leveraging your Content Personality®! 

"How do I figure out my unique Content Personality®?"
"I don’t have the time.”

Well…you’re reading all about this awesome program, so you probably DO have the time. Time is a choice, and so is your marketing. So let’s be super-efficient with both! Can you find 60 minutes 3x per month to show up, create joyful content and share it with the world?We bet you can!

“I’m not sure I can afford this...”

Well…the program is about $6.85 per day – which is less than that Venti Mocha you can’t live without. The point here is that we prioritize what’s important to us, and if you want to prioritize amazing, joyful, magnetic content, you can’t afford not to join us.

“How long does the membership last?”

This is a 12-month program. You can either register for the year in full, or you can pay in full over the first 6 months. Please do note that the annual option comes with a significant discount of $700 + special bonuses.

“Is this Club right for me?”

That depends! Are you using your Content Personality® to create content that gets you paid clients? Are you a passionate coach or consultant who just can’t crack the visibility code–or you have done that, AND crave fresh ideas for your messaging and marketing? Are you ready to expand your business with #KindMessaging that gets noticed? Are you ready for a framework and philosophy that is world-renowned (and not done anywhere else)? If so, you’re gonna love it here! We promise! Join us!

“What if I’m already working with a business or marketing coach?”

Yay! We love double dippers! The Content Personality® Club will support you as you work alongside your business or marketing coach. The good news? You’ll never have to tell them again you were out of ideas for marketing, didn’t have time to create the content, or were feeling uninspired. Win for you-win for them-win for your future clients!

"What if I don't yet have a product, course, or online offer yet?"

No worries, you will still get a return on your investment! Why? Publishing content will help you dial in your messaging, test what works, and give you an audience to survey so you can gather information on what to sell. This Club works for you no matter what level you’re at because it’s about evolving from where you are right now.

"What if I don’t have a big email list or a large following on social media?"
This program works for you no matter what level you’re at because it’s about evolving from exactly where you are at this moment. Most people think you need a big email list or social following is equivalent to the income you create. And, this is FAR from the truth. You can create big results from a smaller following and/or email list. This Club is designed to help you create consistent leads and create demand as quickly and efficiently as possible. So, as you grow your list, your sales are also increasing. Isn’t it refreshing that there’s no waiting until your email list hits 1k, or you have over 10k followers? With the methods and strategies we teach, you’re creating demand from day ONE and you know what content moves the needle in your business. 
“Are there any physical products included?”

Yes! Our pay-in-full annual members get a swoon-worthy Joyful Business Expansion card deck snail-mail style from our very own Shannon!

“I want to join, I just need a nudge to say yes. Can you help?”

YES! Think about how awesome it will be to finally have engagement on your posts and emails – from people who actually want to work with you! Plus, you’ll get all the mentoring and guidance from our amazing content team every week for a teeny-tiny faction of what our 1:1 clients invest for a single conversation. Which means…you can literally ask us anything you want about engagement, messaging, content, and how to make your Content Personality® work for you!

"How does joining The Content Personality® Club benefit others?"

We are BIG SUPPORTERS of Social Giveback! When you become a Club member, $50 will be donated on your behalf to The Joy Collective, a life-changing organization. They help widows and children in Uganda learn sustainable organic farming to create an income while they feed themselves and children in need. They even offer health care and education to Ugandan families.

“I have another there a way to get it answered?”
"Is there a money-back guarantee?"

No. This club isn’t like other programs or trainings you have taken. You are here because you want a joyful approach to messaging. You want a community, quality instruction, good vibes! Your results are drastically affected by your commitment and willingness to play full out, go all in, be coachable, and remain consistent. We only want coaches and consultants who are 100% committed to staying the course and achieving their goals. We are community who believes that #TogetherWeRise. We are here to help you succeed–if you do the work.