• After our session today I basically scrapped my 1st email. Thank you Shannon for getting real on beliefs! I was trying to call BS but part of the BS is using language I don’t like, makes me cringe and is counter to what I want to promote… So here is another draft 🙂

    I really dislike the word sexy. Although I am in an industry that uses it…Read More

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  • HI All- Here is my second BS email. I am trying to get a nice bank of them. Is the BS a strong enough? and my reply coherent?
    **Photographers promise to edit your pictures so that you look like a supermodel

    Do you want your pictures to look like you or Cindy Crawford? Cindy is one of a kind and looks like Cindy. I believe that you deserve to…Read More

  • Hi everyone! Sorry for being a bit quiet for the last few weeks, its been a travel month! Watched the October Replay and here is my first draft of a debunking BS email. Is it clear on what the BS? And do you feel I am bringing out my expertise enough?

    Subject line: Work out so you can Eat
    Preview: That’s a LIE!

    Hi NAME,

    Did you know that…Read More

    2 Comments
    • The connection of working out so that you can eat whatever you want gets kinda lost as your story is about changing your eating to heal yourself. Do you have a story that focus’s more on exercise versus diet verses whole foods?

    • You opening line is great!!!

  • Here is my first try at BS debunking- As always my first question does it make sense? To much, not enough???

    Subject line-Pics have to be sexy

    Hello….,
    You don’t need to know how to look sexy. Practice your smile or pouty face and be flawless. I believe that everyone has different ideas of what sexy is and I want you to be c…Read More

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  • Here’s email #1 from the BS debunking session. Would love feedback!

    All of the coaches, courses, books, podcasts you’ve been investing your time and money on to shift your mindset aren’t helping you uplevel yourself or the impact you’re making on the world.

    OOF. That stings, doesn’t it.

    So, what does create that uplevel in your life an…Read More

    5 Comments
    • Hi KIm- You might consider I believe in front of “As many coaches…” The 2 paragraphs on your qualifications as an expert are great. But then the email goes into all the details of the offer and the message gets lost as it makes it very long. Hope this helps 🙂

    • opening line needs to change from: All of the coaches, courses, books, podcasts you’ve been investing your time and money on to shift your mindset aren’t helping you uplevel yourself or the impact you’re making on the world.
      to: All of the coaches, courses, books, podcasts you’ve been investing your time and money on to shift your mindset aren’t…Read More

    • rework: From my time on the front lines to working with hundreds of leaders, teams, and organizations over the past 7 years, I know without a doubt that mindset is a component of change.
      TO: I know without a doubt that mindset is a component of change.
      (you estabilsh your expertise in the 25 years line and paragraph above. Say what is.)

      • Gotcha. Thank you both. Here’s my reworked copy. Any additional thoughts?

        All of the coaches, courses, books, podcasts you’ve been investing your time and money on to shift your mindset aren’t helping you uplevel yourself and the impact that you’re making on the world.

        OOF. That stings, doesn’t it.

        So, what does create that uplevel in your…Read More

  • Hi y’all! I’ve been keeping a close eye on the WordPress “situation” that’s been ongoing for the past few weeks. Matt Mullenweg, the CEO of Automattic (the company behind wordpress.com and woocommerce, among other things), has been publicly battling with WP Engine, another “premium” host that competes directly with wordpress.com. As part of this…Read More

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  • How is your content posting going? Share what results you are getting from last month here. I would love an update 🙂

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  • Next draft- Any and all feedback is SO helpfull before I release it into the world 🙂
    Hello ,
    I am committed to helping you be more body positive by encouraging and providing education around loving yourself fully and unconditionally so that you can focus on living your life to the fullest.

    Have you ever been excited to go out with friends,…Read More

    2 Comments
  • If you published your content from this month on Social Media – share the link here! I am looking for some examples to share on my profile 💜

    2 Comments
  • This my 1st draft from Wednesday’s session. Does it flow and make sense? To wordy? Compelling? Thanks 🙂

    Email Subject line-focusing on your body all night?

    Hello ,
    I am committed to helping you be more body positive by encouraging and providing education around loving yourself fully and unconditionally so that you can focus on living your…Read More

    2 Comments
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