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Discover how to deepen relationships and double your revenue with one email per week.


 It’s time to create email marketing content that connects you with more ideal clients, grows your community–AND converts those on your email list to paying clients.  

If you are a coach, consultant, subject matter expert, and/or service-based business owner who…

  • has already developed and is selling a 1:1 program, course, or group offer YOU LOVE, and
  • NOW wants to increase enrollment into that offer with engaging email marketing, so that you
  • deepen relationships and double your revenue (at least!)

…then, you are in the right place–and we are so glad you found The Content Personality® Club! 

If the words above resonate with you, here is what we know for sure:

  • You are not new to online business, nor are you a “hobby” business owner. You are an action-taker and love to learn and implement to grow your business.
  • You have been around the biz block a few times, trying different strategies to grow your revenue (some have been successful, some have flopped – hey we normalize that here!)
  • You have learned and evolved with each new level of your business success. 
  • You are committed to sustainable business growth–one that allows you to experience your highest form of both time and financial freedom.  

Because you are a smart and successful business owner, chances are you already know that deepening relationships with your email list will result in increased sales and revenue. 

And, we are fairly certain this is 100% true: 

  • You’ve put your ALL into your online business. 
  • You love your business–and your business loves you back! 
  • You know that when you make money in your business, it’s always a result of deeply serving others
  • You believe that making more money in your business creates ripple effects of joy and connection in your community/world. 
  • You are an expert at what you do–and you are excited to grow your business to new levels–in a sustainable way.
  • You have zero desire to be a social media star, influencer, or coaching celebrity. 
  • You’re not brand new to email marketing–but are now committed to making it work as your primary form of communication with your community.   
  • You desire to grow to your next level of success with email content that shares your values, mission, and an appreciation for your authentic presence, expression, and expertise–not through countless reels and posts, flashy marketing, clever persuasion, or the latest funnel strategies, scarcity tactics, or DM messaging.


You’ve made it to a level of success most only dream of in their business growth journey. 

And…because you have learned the below lessons a few times over, you now realize that you need a more sustainable approach to marketing that absolutely does not rely on any of the following:

    • The latest and greatest social media platform
    • Paid Ads
    • Focusing on follower counts, likes, and views
    • Posting multiple times daily on social media in an effort to “hack” the algorithms
    • AI-generated messaging that sounds impersonal and stale
    • The live-launch model that continues to burn you (and your team) out
    • Countless DM conversations that (mostly) go nowhere
    • Relying on referrals to send you your future clients
    • Joining another Facebook Group, LinkedIn Pod, or “quick-fix, pie–in-the-sky” marketing program

    Hello there!

    It’s Shannon (she/they) and Amy (she/her)–and we love humans! This means we value you as a person–and we want to know your name, your business, and what really matters to you in your life and business right now.

    You are more than just a number to us.

    In fact, you are a human who has a big mission in the world–and you deserve a joyful, engaging, and quality program that will help you achieve your goals.

    The heart of The Club is a commitment to consent — learning to build relationships based on mutual respect, where every subscriber on your list is there because they really and truly want to read your emails.

    The Content Personality® Club gives you a way to cultivate and communicate with your email list based on mutual respect and enthusiastic participation. You’ll be able to empower your email community with choices – how they receive your emails, what content they don’t want, and the ability to have boundaries in the inbox.

    We’ve done our best to structure this program in a way that helps you gain traction and experience new levels of success with your own email marketing. We are known in the industry for creating inclusive, safe spaces where transformation and breakthrough happen.

    We believe in teaching you how to fish in your business, so you keep fishing long after you graduate from this program. We also value the many ways in which people learn, and we honor those various learning styles in all of our program curriculum and content.

    We know that your greatest superpower in marketing is your Content Personality®, and we are committed to helping you use it with great success! We believe you are your best messenger and that no one can create messaging like you do. We want you to use your voice and be 100% YOU in your email marketing.

    We promise to show up to our live sessions from a calm and centered place, and we vow to be fully present with you.

    If these sound like the same things you value, we can’t wait to see you on the inside!

    If you are not aware of the statistics and data about the success of email marketing, consider this:

    • An engaged email list produces $36 for every $1 invested vs. the piddly $0.02 you get back from social media (According to Litmus)
    • 50% of people buy from marketing emails at least once per month and 59% say email influences their purchasing decision (According to Sale Cycle)
    • Email is 40 times more effective at generating actual sales than social media (According to Campaign Monitor)

    These numbers can’t be argued with.

    Do you see why we are so committed to helping you deepen relationships and double your revenue through the power of email marketing?

    In this 12 month, done-with-you program, you will learn how to create email marketing content that:

    • Grows your aligned and engaged email community.
    • Positions you as the best solution to your ideal client’s most pressing problem.
    • Deepens your relationships and builds trust with your existing email community.
    • Inspires and activates your email community to reply and buy from you.
    • Creates a “yay! I just got an email from {insert your name here}” reaction from those on your list, and
    • Maximizes your marketing ROI.

    Now you may be wondering at this point: What the heck is a Content Personality®?…especially if you are new(er) to our community.

    Wonder no more–it is time to introduce you to YOUR marketing superpower!

    What is a

    Content Personality®?

    Your Content Personality® is NATURAL to you. This means that as a service-based business owner, you have a NATURAL way of growing your business, based on your strengths. Ready to SIMPLIFY IT ALL, so you can grow your business for GOOD?

    When your marketing is out of alignment, it’s difficult to be visible and vibrant. Marketing that makes you feel overwhelmed and miserable–and sucks your energy dry–actually filters out your brilliant, authentic self–the very things your ideal clients want from you.

    But when you’re aligned with your Content Personality® in your business? Hold on! That’s where the results happen: More Joy. More Revenue. and More Time Off.


    Your IMAGES connect and convert.


    Your VOICE connects & converts.


    Your WORDS connect & convert.


    Your PRESENCE connects & converts.


    Your ENTHUSIASM connects & converts.

    Without further ado, you’re invited to join…

    The Content Personality® Club

    The Content Personality® Club is a 12-month Email Marketing Mentorship program designed to help you deepen relationships and double your revenue. We gather virtually for messaging creation sessions, peer collaboration circles, and ongoing support and guidance. Shannon and Amy are world-renowned experts in email marketing, mission-driven messaging, relationship-based sales copywriting, and story marketing.


    We use a 3 Step Process to help you create emails that your list can’t wait to receive and read…

    1 Monthly CREATE Session

    where you’ll create email messaging that deepens relationships, gets replies, and shortens your sales cycle.

    1 Monthly CONVERT Session

    where you’ll co-work and receive laser coaching on your messaging and email content, so you feel confident to hit that send button.

    1 Monthly CONNECT Session

    where you will dive deeper into your Content Personality®, discovering how to make you unforgettable.


    where you can ask for feedback from your peers and collaborate and network with others in THE CLUB.

    We’ll meet every Wednesday of each month at 12p ET for an hour of messaging instruction, email content creation, and content coaching. We gather in community to help you you create emails that deepen relationships with those on your list and doubles your revenue.

    Plus, you’ll finally understand how to leverage your unique Content Personality® so that you stay in your JOY zone when it comes to messaging, copywriting, and email content creation.

    You might still have a few doubts or conflicting beliefs about email marketing based on all the noise in the online space. So let’s talk about those now.


    Email doesn’t work for generating sales.


    Email is still the #1 converting form of promoting and advertising AND marketing method that generates the most revenue. (And in The Club, we help you create the emails that deepen relationships and double revenue.)


    I only need social media to grow my business and make sales.


    Social media is highly useful for moving people to your email list. When you own your email contacts, you have the power. Social media platforms continue to fail at epic proportions–including constant algorithm changes, account shutdowns, and rising ad costs. (We will show you how to leverage the power of social media to grow your list. Don’t want to be on social at all? No worries – we will help grow your email list through your blog, your podcast, and even your in-person speaking engagements.)


    If someone doesn’t buy when they see my social media post, they just aren’t interested.


    We live in a fast paced world and people are distracted. It can take up to “15” touches to convert an interested person to a client. The best way to stay top of mind? Get their permission to email them–and earn their trust through your email marketing. (In The Club, you will see how to use the “Trust Triad” to build trust in three areas: You help the reader to build trust in themselves, trust in you, and trust in your expertise.)


    Creating email marketing takes too much time.


    When you prioritize your email marketing as the FIRST piece of content you create, all other content can come from that ONE email. (We show you exactly how to create a content creation system like this in The Club–and give you templates to make it simple and easy.)

    The Content Personality® club gives you the tools and training you’ll need to write insightful and story-driven marketing emails that people LOVE to read.

    (Revolutionary, we know. Trust us, your competition is not that hard to beat.)

    Imagine sitting down to write an email and feeling clear, motivated, and inspired. Now, picture your email community readers eagerly reading, clicking, replying, and buying.

    This is the GOAL of this program: To make your email list a forever-source of repeat customers and clients–and a place where deep relationships are born and developed.

    Every week, our clients’ emails show up in inboxes around the world. They have received permission and consent to be there–and their email community can’t wait to hear from them.

    The End Result?

      programs, courses, and retreats sold

      sales calls booked

      new clients enrolled

    We know you want these results too–and this is why we created the Content Personality® Club.

    In the Content Personality® Club, we help you create STAND OUT email marketing content that deepens relationships and doubles your revenue.)

    “I was inspired by Shannon’s statement in a one-hour training where she said that our mailing list is our most important asset. So true! I decided in that moment to take back my list, transition out of having a team member communicate to my list and to do it myself. From there, I realized that I needed to anchor into new communication strategies that would match the sophistication of my products and brand, while giving my authentic voice the chance to shine. I wanted to look at my programs and courses and figure out the right approach to my marketing that would generate new clients. Shannon is a true pleasure to work with: Clear, insightful thinking, a strategic approach, and tactical suggestions. Nothing pie in the sky, nothing that reeks of formulaic nonsense. We unpacked a strategy that reflects my brand, what I want to do with my business, and how I want to be seen and heard by my clients and practitioners. Since working with Shannon I’ve seen a significant uptick in practitioners joining my program, I’ve seen more people signing up for my courses, and I’m interacting in powerful ways with my list. It’s lovely! When you work with Shannon, be prepared to enjoy marketing. Be prepared to find your best approach to connecting with your potential clients. Be prepared to nurture your leads to closure. You’ll also let go of old stories of how marketing is supposed to be. Shannon will help you land in what’s true and right for you. It’ll be a winning formula.”
    -Jill Leigh, Energy Healing Institute
    How can you leverage your current connections via email marketing to help you connect with future clients?

    Michelle Pierce has been in the design industry for nearly 20 years. She founded Creative Edge Interiors, an award-winning interior design firm specializing in large-scale residential and commercial renovations and full-service furniture packages.

    When Michelle arrived on our doorstep, she had great relationships with current and past clients but no strategy to stay in touch with them. Once she started to email them regularly, it was amazing who she could reconnect with and who started to make referrals to her.

    ““Since join The CLUB, my messaging feels on brand with my mission and vision–and my content is way more dialed in and focused. There are more people interacting and engaging with my content. Please join us! There is no other place that is going to help you break down the messaging strategy, help you create your the messaging (in your own style), and show you how to distribute the content using your Content Personality®!”

    -ALLY, Memoir Coach

    Your investment in this 12-month Email Marketing Mentorship program allows you to choose what is best for you.

    Would you like to invest in full or with the monthly payment plan?

    When you pay-in-full, you’ll receive these joyful bonuses:

    Bonus 1: A discounted ticket to Content Creation on Location

    Our annual workshop-style event where we dive into all things messaging and creative email content to grow your business!

    When you join The Content Personality® Club and choose the pay-in-full option, you will receive:

    • Notification of early bird pricing AND an additional 10% off your ticket to our annual event
    • Priority seating and additional event perks

    Bonus 2: Joyful Business Expansion Card Deck

    Experience swoon-worthy, creative content via snail mail!

    When you join The Content Personality® Club and choose the pay in full option, Shannon will be gifting you her beautiful Joyful Business Expansion card deck. This deck is infused with love and joy, and includes journal prompts and inspiring original artwork to help you Grow with Alignment & Flow.

    (Joyful snail mail will be sent to those residing in the United States. A PDF version for those outside of the United States.)

    If you are serious about sustainable business and revenue growth you have a choice to make:

    You can continue to market on social media risking burnout, pay for rising ad costs, or continue to send emails to your email community that don’t express the true you and don’t convert…


    You can join smart and successful business owners in The Club and learn how to deepen relationships and double your revenue with one email per week.

    So let’s get going and have fun along the way!

    “I joined The Club because I had a disconnect between my offerings and the people I intended to reach. I needed help with messaging that would attract my target audience. 

    The Club gives me “big picture thinking” with small actionable tools like how to craft and convey my message. 

    For example, I had to step back and think about my Values. This one exercise provided me tangible results: I realized how I stand out from my competition (I’m a financial coach who values FUN), and I have now incorporated my values into my website, promotional videos, social media posts, and emails.”

    -Brenda, Financial Coach

    “I didn’t realize I was getting such bad advice form other programs until I started the Content Personality® Club. Before joining The CLUB, my business felt like groundhog day with messaging and marketing that just didn’t work. I’ve stopped paying for useless Facebook ads and now create messaging that matters–it actually reflects who I am and what I offer the world.

    I think one of the things I enjoy most about the club is that it feels like I belong here. Shannon and Amy know my name and they know what I do! This is a club that grows with your needs, supports your ideas and helps you be motivated to create messaging that calls in your aligned audience.”

    -JUDY, Parenting Coach

    Meet Your Content Personality® Club Mentors

    M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their joyful marketing strategies, including the Content Personality® Wheel. They specialize in teaching their clients how to create values-driven, organic marketing oozing with integrity, so that they call in their perfect-fit clients with a simple, sustainable, and joyful marketing plan.

    Shannon is the founder of Joyful Business Revolution™, the Co-Founder the Content Personality® Club, and a sought after expert in the world of marketing and business strategy. She has been called “The Queen of Organic Marketing”, growing nearly a $1 million dollar/year brand with zero ad spend and high profitability. Her expertise has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher.

    Amy, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.

    FAQs + Logistics

    The last thing you want to do is spend time, money, and energy on marketing that isn’t working–or isn’t helping you grow your business in a sustainable way. (And maybe you are already experiencing that now.)

    So, if your heart is “hell yessing” to The Club, but your brain is not on board yet, let us answer a few more questions you might have.

    "Who is The Content Personality® Club for?"

    If you are a coach, consultant, subject matter expert, and/or service-based business owner who…

    • has already developed and is selling a 1:1 program, course, or group offer YOU LOVE, and
    • NOW wants to increase enrollment into that offer with engaging email marketing, so that you
    • deepen relationships and double your revenue (at least!)

    …then, you are in the right place–and we are so glad you found The Content Personality® Club!

    (Note: If you have not yet developed your offer, or you do not have an email marketing platform set up for sending emails–no worries. Reach out to Amy and set up a call. We can help you with these important aspects of your business–but this club is not the best fit for you, yet.)

    “Who is The Content Personality® Club not for?"

    The CLUB is not for you if you:

    • Don’t know what your business sells
    • Want to go “viral”
    • Want to be internet famous
    • Need sales from 1000s upon 1000s of people to make your business profitable
    • Are looking for overnight business success, formulas, magic pills, or quick fixes
    • Resonate with “bro marketing” tactics, manipulating people, or using pain-point messaging in your marketing
    • Want to cold DM or cold call people to sell your services
    • Will experience FOMO if you aren’t running to the “latest and greatest”  social media platforms and tactics.
    • Want to post multiple times daily on social media in an effort to “hack” the algorithms.
    • Believe AI-generated messaging is what will take you to new levels of success.
    • Think joining another Facebook Group, LinkedIn Pod, or “quick-fix, pie–in-the-sky” marketing program is the answer to better email marketing.
    • You do not have your email technology set up so you can start sending the emails we create each month.


    “Why do business owners join this program?”

    There are many different reasons a business owner would choose to focus primarily on email marketing–and business owners come to us in varying stages and with various desires. Here is a sampling: 

    • You want to create consistent and predictable revenue–off of social media.
    • Your business has mainly grown through referrals (yay!), but you know that this is a gamble of a strategy that you will only win if others keep sending biz your way. 
    • You have tried ads (of any kind) and they were expensive, ineffective, or didn’t bring in the quality of people you hoped they would. 
    • You have been speaking from stages and collecting emails after your speeches, and you now want a better strategy for what to do with those beautiful people. 
    • You have grown a successful brick and mortar business by word of mouth, but know that if you had a way to communicate with your customers, you would have repeat customers and repeat business. 
    • You have lost your social media accounts–or at the very least–KNOW this can happen at any moment and you do not want your business and revenue to rely on other people’s platforms and the algorithms. 
    • Social media is impacting your mental health–and you’d like to use email marketing as both a community space and a revenue generating strategy.
    "What makes this program different from any other email marketing program in the world?"

    First, no one else in the world can teach you about your Content Personality® and show you how to leverage it in your marketing. Shannon created the Content Personality Quiz over 9 years ago, and it has changed 1000s of lives in terms of marketing alignment, business growth, and permission to let all marketing go that isn’t joyful and profitable. 

    Second, this isn’t a “swipe copy” program. This is a program that helps you understand the PSYCHOLOGY of your messaging–and how to create emails that will stand out, get clicks, and generate revenue. Shannon is a former sales conversion copywriter, writer for Huffington Post, and has helped business owners from various industries grow a widely successful business through the power of story-based, mission-driven email marketing.  

    Third, we believe you are your best messenger for your business. No one else can create messaging like you, and quite frankly, we don’t want you to give the POWER of your voice in your business away. (And if you have ever outsourced your content (of any type) and it has fallen flat, you are not alone. Let’s take your power back and bring your voice and energy back to your marketing.)

    "How much time do I need to commit for this program?"

    Thank you for asking this question. The success of anything means we make the time to learn and implement – and your messaging and marketing is no different! Can you find 60 minutes 4x per month to show up, so that you create mission-driven and story-based emails that deepen relationships and double your revenue? We bet you can!

    “Why is the committment 12 months?”

    We’ve designed this program to help you through the evolution of your email marketing journey–not matter what stage your business is currently in! Our main goal is help you deepen relationships and double revenue because of your EXPERTISE. You’ve been in business long enough to know that messaging and email marketing takes time. That’s why one of the core values we have here is that you are in business for the long game. Success takes time, and this community is designed to walk with you through the ups and downs of growing your audience AND a profitable and sustainable business using email marketing. We are excited to support you on this journey.

    "What happens after 12 months?"

    You can decide whether to renew your program for another year.

    “How do I access the live sessions, the replays, and the community feedback and discussions?"

    We have built a beautiful and easy-to-navigate Content Personality® Club portal you are going to love!

    • All live sessions are delivered via Zoom. Join us from your computer or your phone.
    • All replays are housed in our program portal. You can watch them at any time that is convenient for you. (Yes, this also means you get all the previous recorded sessions once you join!)
    • Our community forum is housed within our program portal. 

    Come have fun with us!

    “What if I’m already working with a business or marketing coach?”

    Yay! We love double dippers! The Content Personality® Club will support you as you work alongside your business or marketing coach. The good news? You’ll never have to tell them again you were out of ideas for marketing, didn’t have time to create the content, or were feeling uninspired with your messaging. It’s a win for you- a win for them-and a win for your community!

    "What if I don't yet have a program, course, or online offer yet?"

    Well, let’s get that developed first–so that you can come back to THE CLUB and create mission-driven messaging and content that grows your aligned audience.

    We can help you develop your offer. Email Amy at to setup a brainstorming call.

    "What if I don’t have a big email list or a large following on social media?"

    This program works for you no matter what level you’re at because it’s about evolving from exactly where you are at this moment. Most people think you need a big email list or large social following. This is a myth and far from the truth. You can create big results from a smaller following and/or email list.​ THE CLUB is designed to help you create mission-driven messaging, story content, and expert content for email . You can certainly take this content back to social–in fact, that is smart for growing your aligned audience–and leading them to your list! So, as you create with us, both your email list and social media following are growing! Isn’t it refreshing that there’s no waiting until your email list hits 1k, or you have over 10k followers? With the methods and strategies we teach, you’re focusing on growing your audience AND growing your revenue with email marketing.

    “Are there any physical products included?”

    Yes! When you pay-in-full you will be gifted a swoon-worthy Joyful Business Expansion card deck designed by Shannon!

    "Can I talk to someone before I purchase to make sure this program is a good fit for me?"
    "Can I cancel my program and get a refund?"

    THE CLUB is a 12-month commitment, and we do that because it’s the best way to support your business and maintain a stable community who has your back! In extreme cases, we may consider canceling your membership or refunding you a pro-rated amount, but that will be decided on a case-by-case basis. You are joining because you want a joyful approach to messaging. You want a community, quality instruction, good vibes! Your results are drastically affected by your commitment and willingness to play full out, go all in, and be coachable. We are community who believes that #TogetherWeRise. We are here to help you succeed–and we can’t wait to work with you!

    “As a Live/In-Person Content Personality® who focuses on online/digital events, I desired to find the right support to make my business offers shine. The sense of community in The Club is just wonderful. Everyone is there to support one another and cheer each other on. 

    If you’re not using the right words and honing in on your unique talents and skills (based on your Content Personality®), it’s almost like you’re just treading water!”

    As a result of The CPC, my website has new gorgeous graphics showcasing my offers with so much more clarity and BRILLIANCE! I feel proud of my work, know that the words I’ve used are IMPACTFUL, and that I am aligned with the right audience I want to gather for Living Luna.”

    -SAFFRIANA, Queer Spiritual Mentor