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    Trae & Wyatt Spears is feeling Excited

    Hey, y’all! We are Trae and Wyatt and we own Ghostlight Marketing Agency. We are SO excited to be a part of the CLUB! Excited to learn all we can and gain lots of new friends. 😀

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  • What do I do differently from everyone else.

    Subject line: Visual Charisma: Are your personal brand photos Vogue-ready?

    Are your personal brand photos Vogue-ready?

    Whaaaat??? What are you talking about??? I’m not a model or a celebrity!

    Let me back up.

    I do a lot of thinking about personal brand photography for truly transformational…Read More

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  • Hey Ladies – would you mind watching this super short promo video for my free group – The intuitive Incubator – I’d love feedback. would you join this?

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  • DIRECT OFFER POST- love your feedback. Struggling with HOOKS.

    Women, have you LOST your SELF?

    I was on a call this morning with a nurse who REALLY wants to stop the cycles of burnout she’s been in.

    She said, “I feel like I’ve lost myself”, and wept. 🥺 Oh, I felt her pain and my heart ached for her. 💔

    But this isn’t an unusual e…Read More

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    • I wish I knew copy better to help you – let me sit with this

    • Love this, Ann!
      Feels like the immediate jump to losing yourself is a little too abrupt. Perhaps move that line. Does the following work for you?

      . . . .
      I was on a call this morning with a nurse who REALLY wants to stop the cycles of burnout she’s been in. [add a detail or two to make this person and her burnout more concrete.]

      She summed i…Read More

      • ooo, thank you Dan! I appreciate this feedback! And thanks for the badassity link!😁

    • Ann – what if you add a testimonial from someone who has experienced a major shift?

  • Doesn’t meet the criteria of this month’s topic, but I wanted to share a great client story that demonstrates my expertise. (Show it, don’t tell it!)

    Badassity can come in deceptive packages.

    “I’m just a little old lady that likes to write,” were among the first words out of Sue’s mouth on our brand discovery call.

    True statement –…Read More

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    • Dan, this speaks directly to your expertise. The things you draw our attention to, isn’t stuff most of us would notice consciously or know. I found myself going back to the photo to see what I’d missed on my first pass. I also love this line: “Badassity can come in deceptive packages.” 😁 One question… I don’t quite understand what “hard, hard”…Read More

      • Thanks, Ann! I’m not 100% good on that line in the photo. Sue writes in a genre called “hard science fiction”, meaning it’s grounded in actual science. She’s a stickler for that. I was also looking for a line that would contrast with Sue’s little-old-lady physicality. Thanks for your thoughtful feedback!

        • oh! cool!! And I love the contrast you pointed out… “little old lady” with “hard”.

  • I need some feedback, please..
    this is my new homepage/lead magnet. Please let me know this speaks to you
    The Intuitive Incubator for Women Business Owners.
    Where Networking and Masterminding Unite!

    Welcome to The Intuitive Incubator a group specifically for women business owners who are a lil bit woo and recognize the importance of…Read More

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  • Differentiator:
    SPARK streamlines your tech and processes to increase your capacity to contribute to social impact programs, and support causes you are passionate about.

    Subject Line: I just wanted you to know… (85% on monster insights headline optimizer)
    Preview Text: How will you feel in a month?

    Hey [Name]!

    A few months ago, I got a…Read More

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    • Hey Carrie! One thing I’m curious about is the nature of the decisions she was making that contibuted to her stress? Is it possible to capture how you help impact decisioning making?

  • Hi everyone, great to join my first call yesterday. I’m starting to think about my email marketing approach and have a couple of things I wanted to ask. 1) Has anyone got a fabulous onboarding email nurture campaign or a template they would be willing to share? I’m looking for inspo! 2) Has anyone in the group moved people from a Linked…Read More

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    • Hi Anthea! I am not sure if we are able to shift followers from our LI newsletter to one sent from our own CRM. I suppose you could do an email scrape and manually pull their emails from LI, but adding them to your own CRM without them opting in is a bit sketchy since they didn’t agree to be added to your list. BUT you could add a link to optin to…Read More

    • LI not my fav. sorry. As for a welcome series Im happy to share mine BUT its very tailored to me and my voice.. interested?

    • @antheadreamteamconsulting-ca – hi! Lead people from your LI NL to your email list with an optin, workshop, lead magnet, etc. Let them help each other!

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    ThiaPierson changed their profile picture

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  • I feel like I’ve been drinking from a fire hose. I am launching my practice/programs – this week!! The site is live and I am working on my first marketing. I have learned so much from Amy and Shannon!
    This is my home work from last week. I will take it and tweak it into a social media post.
    I would love your input, feedback and…Read More

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    • First, I LOVE your sign-off! After reading your email, I’m still not sure what you do/are offering. What type of coaching is this? I would want to assume life coaching, but you know what assuming can lead to (ass/u/me). You state that you founded your business to be a resource, but that feels vague to me. Format-wise, it looks good, but I would…Read More

    • WHOA. Effervescently….LOVE I’m a bit confused. partly b/c I have the attention span of an ant. I felt for me it was too much. Hope this is helpful. xo

    • @thia-h-piersongmail-com – great suggestions above. I agree that I’m not clear on what the offer is. So spend some time spelling that out step by step for yourself – so you can talk about it with authority and specificity. Also, please remember to make your text blocks “less dense”. People are reading emails from phones – and therefore (to my…Read More

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