Community Forum – Content Personality Club

MeganDougherty

• 9 months, 1 week ago

Hey folks! I have been working on a Value Messaging Post, and I would love your thoughts on it. Thank you in advance!

Selling: the Business Podcast Accelerator sample call ROI Clinic

Topic of that call: Using Your Podcast to educate + nurture new leads, Case Studies + Hotseats for attendee podcast optimization.

Destination: This will go…Read More

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4 Comments
- Ann Becks
  9 months, 1 week ago
  
  @megandougherty I love the simplicity and efficiency of this post. It gets straight to the point and provides immediate value.
  
  I wonder if you could simply this line, “There are a few different ways you can position a podcast on your website and in your sales process to increase your know like and trust factor, shorten sales cycles, and let…Read More
  - MeganDougherty
    9 months, 1 week ago
    
    Thank you, Ann! I will see if I can simplify that a tad! Really appreciate it!
    - AmyHager
      9 months ago
      
      I got lost in that line too, I like how Ann broke it out.
- AmyHager
  9 months ago
  
  How can we make it more about them – less about you in the last line?
  “we’re going to be looking a”
  “You will have a chance to see how other businesses have suscessfully impliemnted these three tips to their prodcasts to close more sales.”
AmyHager

• 9 months, 1 week ago

There are TWO bonus Wednesdays in January where we won’t be meeting. What can you focus on between now and then?
1. Watch and create the messaging from a past video that you have been eyeing
2. Use the “Connect” section of the Playbook (under Starter Kit) to reflect on your content over the last 4 months. Does it check the boxes, if not – rework…Read More

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1 Comment
- Dan Lewis
  9 months, 1 week ago
  
  Focused on creating newsletter prototype and lead magnet. See post above!
Ann Becks

• 9 months, 1 week ago

Content Type: Thought Reversal Post- is this clear and effective? Thank you. 🙏🏼

Title: The LIMITATIONS of mindset work.

As a leader, I’m sure you’ve done lots of mindset work over the years. And, it’s likely taken you a distance in your success.

🔥 However, it is limited.

Here’s the thing.

💎 Mindset work uses energy, time, focus…Read More

8 Comments
- AmyHager
  9 months, 1 week ago
  
  what do you mean by “And, it’s likely taken you a distance in your success.”?
  - Ann Becks
    9 months, 1 week ago
    
    @amyhager “And, it’s likely taken you a distance in your success.”? = mindset work has helped them to achieve some success… but mindset work requires focus, energy and time. Does this make sense? Is there a better way to say this?
- AmyHager
  9 months, 1 week ago
  
  I am getting lost in this too: It takes a toll on you… and frankly, you have other things requiring your time, attention, and desires to fulfill that you’d like to use your energy for, right?
  
  Mindset work involves dealing with your thoughts and beliefs. These exist as part of your nervous system, personality and Ego.
  
  As such, whenever cir…Read More
  - Ann Becks
    9 months, 1 week ago
    
    @amyhager Mindset work comes with a cost- time, energy and focus- essentially, when we do mindset work we’re wrestling wiith our thoughts, beliefs and stories.
    
    Maybe i should just take this section out? Would it make sense without it?
    
    Bottom line: circumstances are always changing which requires constant mindset work… which takes a toll on…Read More
- AmyHager
  9 months, 1 week ago
  
  small tweak: 🔥 Navigating changing your mindset while in a leadership role means there’s a lot of activation, which is where stress arises from. You’re constantly working with your mindset- trying to reset your thoughts and untangle from your beliefs.
  - Ann Becks
    9 months, 1 week ago
    
    @amyhager… thank you!!
- AmyHager
  9 months, 1 week ago
  
  This is SOOOO Clear: 💎 What if you could access a part of you that doesn’t change in response to circumstances? A part that remains unchanged even when your whole world feels turned upside down, giving you access to your deepest wisdom.
  
  💎 What if you didn’t need to wrestle with your thoughts and beliefs?
  
  You CAN reconnect with this part of you…Read More
  - Ann Becks
    9 months, 1 week ago
    
    @amyhager… thank you so much for your thorough feedback on my post. So appreciate it.
Ann Becks

• 9 months, 1 week ago

Thought Leader Post: 3 Step Process- love your questions, reflections and thoughts! Thank you. 💜
Title: 3 Steps to shift from hustle to heart as a leader.

🔥 When you’re in the midst of hustle and something happens that seems to pull the rug out from under your feet, life can feel “out of control”- like you can’t find your footing…Read More

2 Comments
- AmyHager
  9 months, 1 week ago
  
  Susan talks about fear and “rocked my world” you talk about hustle and “pulling the rug” – you could tie a little more to the quote. Her last line is SOOOOO good.
  - Ann Becks
    9 months, 1 week ago
    
    @amyhager… thank you!! love this feedback. Got a suggestion for the CTA? I’m coming up blank.🥴
Dan Lewis

• 9 months, 2 weeks ago

Value messaging here. Looking to educate my potential clients to raise their standards around their personal brand images. I’m imagining a series of seven posts. I want readers to walk away asking, does my brand image attract attention?

Seven jobs your personal brand images should be doing for you – #1 Capture Attention

Coaches,…Read More

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6 Comments
- Ann Becks
  9 months, 1 week ago
  
  Hey Dan. Love this post… had me thinking about my own headshot!! A couple of things… This line: This guy has something going on I may want to connect with. I’d love to see this changed to “…i want to connect with. This line had me stop wondering if this was part of the post or a commentary for our group… “A note on social media profile…Read More
  - Dan Lewis
    9 months, 1 week ago
    
    Thanks, Ann! Very helpful suggestions!
- AmyHager
  9 months, 1 week ago
  
  delete: This guy has something going on I may want to connect with.
- AmyHager
  9 months, 1 week ago
  
  you are cramming too much. Focus on Matt.
  
  Use this as a brand new post (Or better yet, GO LIVE and talk through this!):
  A note on social media profile pics
  I just did a search for business coaches on Linked In. I get a screen with face after face in the the standard 400 x 400 circle (but actually sized smaller on search results pages.) Most…Read More
  - Dan Lewis
    9 months, 1 week ago
    
    Thanks, @amymshannonhernandez-com!
- MeganDougherty
  9 months, 1 week ago
  
  I was particularly caught by this line: “But is it doing all it could to promote your business and attract right-fit clients?” I never think of photos in this context and my ears perked up a little at the thought – it sounds like some low hanging fruit or value being left on the table.
Blair Hope

• 9 months, 2 weeks ago

Are you missing a beloved pet who has crossed over?

It’s heartbreaking when our furbabies leave this earth and we can’t hug them anymore. When our house is too quiet and we miss their antics and their presence.

Often we have questions and regrets too.

What if you could still talk to those pets – to know they are happy and at peace, and to…Read More

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1 Comment
- Ann Becks
  9 months, 1 week ago
  
  Blair, your work tugs my heartstrings. Our sweet dog Benji died Dec 26. What a gift your work is. What is this type of content- Thought Leader with Testimonial? I wonder if you broke up your paragraphs a little it would help some parts to standout a little more? I’d love to see this line as a stand alone: “I would love to help you reconnect to…Read More
Ann Becks changed their profile picture

• 9 months, 2 weeks ago

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Dan Lewis

• 9 months, 3 weeks ago

Second, shorter draft of Direct Sales with Testimonial. Does it flow? does the idea of a hybrid brand coaching/program throw anyone?

Website not delivering? You’ve spent hundreds (or thousands!) of dollars and countless hours developing your business website. You hired a marketing consultant to help you with SEO, social media, and design. You…Read More

4 Comments
- AmyHager
  9 months, 2 weeks ago
  
  intro is still too wide and goes down too many rabbit holes.
  - AmyHager
    9 months, 2 weeks ago
    
    Website not delivering? You’ve spent hundreds (or thousands!) of dollars and countless hours developing your business website. You hired a marketing consultant to help you with SEO, social media, and design. {this has no relationship to the website} You hired a photographer to take a professional headshot. {a different post/topic on it’s own} Y…Read More
    - Dan Lewis
      9 months, 2 weeks ago
      
      Ah, thanks, Amy.
- AmyHager
  9 months, 2 weeks ago
  
  For the quote – remove “He is an artist”. The rest of the quote flows very well with the rest of the text
AmyHager

• 9 months, 3 weeks ago

Great work everyone! Please remember, share your content no later than Tuesday (email, social, networking, etc) so we can talk about the results and next steps on Wed❤️

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Ann Becks

• 9 months, 3 weeks ago

Direct Offer Content with Testimonial

Hi everyone!
I’d love your feedback and reflections on this draft post.
With gratitude.
Ann

Is leadership stress dragging you down?

As a woman in a leadership role, you’re no stranger to navigating stress and pressure.

This is not your first rodeo- you’ve been at this for a while and it’s tak…Read More

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6 Comments
- AmyHager
  9 months, 3 weeks ago
  
  Is the stress of being a leader dragging you down?
  - Ann Becks
    9 months, 1 week ago
    
    @amyhager… like this reframe. thanks
- AmyHager
  9 months, 3 weeks ago
  
  This feels like a better theme than stress: learned to speak my truth without the other party feeling attacked or judged.learned to speak my truth without the other party feeling attacked or judged.
  - Ann Becks
    9 months, 2 weeks ago
    
    Amy, do you think the testimonial doesn’t really reflect the topic? Or, is “learned to speak my truth…” a more interesting or specific?
    - AmyHager
      9 months, 2 weeks ago
      
      D. all the above. I think this quote doesn’t fit the text as well as if you talked about the judgement and speaking truth.
      If you have another quote that mentions stress and burn out, plug that into this text. And then create a new draft focused on Judgement and speaking the truth to go with this quote.
      
      Ann Becks
      9 months, 1 week ago
      
      @amyhager… thanks a million!
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