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  • Here are my 4 Emails – would love feedback.
    My ideal clients are overwhelmed, energetically depleted changemakers (think social change/social justice warriors) who want to feel grounded, validated, clarity of next steps, and peace of mind. I’m offering an Ease & Energy call as the entry point of conversation.

    (Problem 1) Subject: Are you…Read More

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    • can you make this line a little clearer? * You believe who you were is who you are, discounting your very real lived experiences.

      • Not sure how I could say this any clearer. Do you have any suggestions?

        • took me a few days. (I am not sure I can get this done to one line and I also feel like you might be able to use your clients words to say this better) You have discounted all your very real life experience and you are living in the past. You identify who you WERE and not who you have become because of your amazing life experiences

    • Can you say this in a way your clients are saying it. I don’t know that they would say “I am using someone else framework and it isn’t working” * You’re outsourcing your wisdom to someone else’s framework.

  • 4 Emails – book a call — Would love your feedback pls!!! (my ideal clients wants to go from overworked, underpaid business owner -Chief Everything Officer — to a well paid CEO of a well running business machine.) Here you go…..

    1) HOOK/SUBJECT line: Working 24/7 and still feel broke?

    Preview: let’s chat

    Hello first name

    I see y…Read More

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    • I am pushing you here… working 24/7, hustling on weekends & evenings and yet despite being overworked, you still feel broke – does not bridge over well to #2: Your marketing and content doesn’t position your solution as the BEST solution for your audience.

      I know you have better ones to choose from that will speak to the overworked/under p…Read More

    • Love Email 2 and 4! For Email 3 I feel like there are 2 opening sentences. Maybe just pick one sentence and focus on what their want is which they don’t have. Like “If you’re not feeling like you know exactly what to do and all your juggling balls are in a line, it may because you’re spending too much time on non-revenue generating activities”.…Read More

  • Reminder… if you have not done the 6 types of messaging you need in your ecosystem or the psychology of messaging, please add your name to the list to join us tomorrow:

    How to Become an In Demand Brand

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  • Email 1
    Subject: With all these sales, why isn’t there more money in the bank?
    Preview: Let’s Chat
    You had great sales this month put there is still no money in the bank. Theis may be happening because you are not looking at what it really costs to create your product/service, or you may not be aware of just how much your business is costing…Read More

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    • Is there one saying that someone says to you more than the other?
      1. I don’t know how much it actually costs me to create my product/service
      2.I have no idea how much my business is costing me.

      • Not really – mostly I hear I cannot afford a bookkeeper

        • What would you rather work more with? People who have no idea on how much it is costing them to have a biz or someone who doesn’t know their cost to create?
          -I am pointing out that you have two very different ideas here. Follow the framework we worked on last week with each of them to see how you can develop them out.

  • Two draft emails from the Session on Wednesday. Would love your comments if the want sounds capturing and the problem and why it persists makes sense.

    Email 1
    Subject: Waking up Feeling Tired?
    Preview: Lets chat.

    If you are not waking up feeling fresh and energetic it may be because you’re eating something that’s draining your energy.…Read More

    4 Comments
    • These look great to me

    • Both emails sound great! Clear problem and reasons.

    • I see what you want to do here… but I don’t think anyone calls themselves “Tired One”
      Change: If you’re ready to go from the Tired One to the Energised Human, then it’s time to schedule a Discovery Call with me.
      to: If you’re ready to go from being tired all the time and feeling like you need coffee or sugar to a more naturally Energized Human…Read More

  • Here is my revised first email. Sending it today! Feedback appreciated because I want to write the other three.
    SubJ: Barking or behavior still causing stress?

    If your dog’s barking or reactions are making life stressful, even though you’ve tried to get them to be calm and trust…
    ….it may be because there are hidden reasons for their behavio…Read More

    4 Comments
    • I’d look to turn the first line around into the want- like “If you’re not feeling calm and trusting around your dog’s reactions”. Or something like that so one can read what it is that they want, rather than what they are currently experiencing, if that makes sense?

  • If you have not gone over the psychology of messaging and/or the 6 pieces of your messaging ecosystem, please join us Aug 15th for a lead gen event. You need to register to get the workbook and zoom:

    How to Become an In Demand Brand

    PS, this is our community giveback for the summer. If you have business besties you want to…Read More

  • Still need to write subject lines but would love feedback on these 4 emails from today’s workshop:

    Email 1:
    If you’re a CEO struggling to see real results from your team’s marketing efforts…
    It may be because you lack a cohesive, data-driven strategy that truly resonates with your target audience.
    There are two reasons this continues to h…Read More

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    • These are great! Email 3, the first line to me doesn’t capture the want it’s more stating the problem. Seeing sales slow flatline is an issue, not what I want. Perhaps turning it around to “If you’re a CEO whose sales are not sky rocketing” so that you’re stating the want of sales being high.

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