These are great! Email 3, the first line to me doesn’t capture the want it’s more stating the problem. Seeing sales slow flatline is an issue, not what I want. Perhaps turning it around to “If you’re a CEO whose sales are not sky rocketing” so that you’re stating the want of sales being high.

Your “may be because” feels unclear for me. What if you re-wrote it to:
1. they actually feel threatened and don’t know how else to tell you (even if you see no actual threat)
2. You are accidentally sending a message you expect them to bark

My first reaction was ‘what is visual charisma?’ I thought maybe it’s how you look or something about visualization. When I went to the landing page, I saw that it’s about your brand photos, but nothing in the name or subtitle indicates that. So, if you are wanting to attract people who are looking for brand photo info, I feel like you might need…Read More

I am intrigued by the concept of “visual charisma” and it made me want to keep reading. Your explanations were clear and helped me understand possible areas my current materials may not be as effective and good as they could be! I like the idea of getting info in the download to help me understand and assess to see if I do need help.

Same thoughts as Annette, wasn’t sure what Visual Charisma is. And doesn’t quite feel like it links to your lead magnet offering. So maybe “Using Visual Charisma to elevate your Coaching Authority” or indicating that it’s about using the visual charisma for the results. Great title suggestion by Annette

Hey @annettepresleyhotmail-com – so happy you are here! Could you tell us what some ideas for your vehicle are? It would be helpful to see the variations in the statement from the workshop for context!

You have a lot of beautiful pieces in here, but it feels disjointed and the CTA came as a bit of a shock. I just didn’t see it heading there.

If a retreat is what you are offering, I would use the “she stood in the storm” story for something else and create a story around “you are the definition of beauty.” What does that mean and look like and…Read More

@annettepresleyhotmail-com great job on the input around making the opening lines – which I LOVE – match the offer, which is the retreat. @kathymthoodphotography-com there seems to be a diconnect here. Maybe a tie in to how a retreat can help you expand your sails? reset after internal storms?

I agree it feels kind of disjointed. You have the sentence, “Work that revolves around, empowering, uplifting, encouraging, getting curious, learning and showing each and every woman that “You are the definition of Beauty”.” Perhaps focusing on one of these things could provide a theme that ties the story to the call to action?

@vdrake123gmail-com we need a vehicle up front (Intuition), not the name of the school/program

Thanks for this inspiration, Amy! I am going to use what clients do wrong, because I mention that in my lead magnet and it also addresses how NOT to do that!

Thanks, Amy!