• Hey Club Members! I am heading out for vacation till May 11. Shannon will be here to teach on Wed and work with you on our next theme…. Busting Industry Myths.
    If you still need help with you PSA – post it here on the community wally.
    If you have shared your PSA – post the link of where you shared it here so we can go see. ❤️

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  • Based on sharing this during the Content Personality Club, and some very helpful feedback, I cut this version down. And if I go to the new title, I’ll probably cut the entertainment hypnosis paragraphs further. At most, I’ll give this thing one more go around, before I finally get it out the door. It’s time to get to the next one. 🙂
    PSA v7 -…Read More

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    1 Comment
    • Hi Joel, don’t know why my prior comment isn’t showing up here, but this reads very well to me. You dive deeper into the approach and process you take with your clients and I understood the value of what you have to offer clearly; and the tone is assuringly encouraging. Bravo! Say, would you give me some feedback on my latest video blog? I posted…Read More

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  • Great session today!

    Remember these few things:

    1. You want to pay attention to what themes your audience/community is resonating with. “The market will tell you”. This is so true!

    2. The sooner you put out content and messaging, the sooner you will hone your marketing campaigns/strategy.

    3. Please keep putting out messaging/content…Read More

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  • Here is the latest version of my PSA. V6 if you can believe it. Hopefully, it is getting cleaner & clearer.

    PSA – I Have a Love/Hate Relationship w/ Entertainment Hypnosis
    – I hate when an entertainment hypnotist uses the model and myth kept alive by so many movies, books, and videos that the hypnotist control someone’s mind. It makes people a…Read More

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  • Hello everyone. I reworked my PSA a bit. I am planning to use this as a blog, and probably not an email at this time, FYI.

    TITLE: Why therapy fails and hypnotherapy succeeds

    Talk therapy SUCKS at solving your problems. It’s great at digging up the issues and gaining perspective, but it’s lousy at getting you past them. Fortunately, hyp…Read More

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    3 Comments
    • Hi Jessica, this is now reading more effectively for me as a reader and covering all the bases. Brava!

    • And Jessica, would you also give me some feedback on my latest video blog? I posted the link here on our wall 2 days ago. Your thoughts are most appreciated! Thanks, Nancy

    • Hi again Jessica, I believe you asked me for feedback on your title? I think the current title is very effective ; and I also think the first sentence that follows it makes your point even stronger, “Talk therapy SUCKS”. If you’re open to kicking the tone up, how about something like,” Why Therapy SUCKS and Hypnotherapy ROCKS at Solving Your…Read More

  • Hello everyone! Here is the list of Headline Prompts/Titles that convert!

    Play with these – and see just how much fun you can have inserting your own content ideas/topics. These work great for Post Titles and also Email Subject lines.

    Headline Prompts
    1. How You Can [benefit] Almost Instantly
    2. How to Become [benefit] When You Feel…Read More

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  • I could use some feedback on the PSA copy I wrote. I feel like I’m rambling and not hitting all the key points. Thoughts?

    PSA: You do not need to win awards or Amazon Bestselling status for your book to be worth reading, valuable, impactful, or powerful.

    I went to a networking event recently and was put into a zoom room with a couple…Read More

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    9 Comments
    • Ally,
      You’ve got a ton of quality elements in here. Some thoughts here are similar, so you might consider cutting it down, but I’m not sure it’s necessary. It’s pretty compelling content, I don’t think there would be any bad choices about what to cut or if you kept it all. You could experiment with giving yourself a word count or paragraph limit,…Read More

    • Coming back to the title. It didn’t capture my attention, the way your content does, and you’ve got some great lines in your content that I think you could adapt.

      For example:
      “The Amazon Bestsellers Award: It’s a stamp of approval from the algorithm Gods not a stamp of value.
      “An Amazon Bestsellers Award is great, but is your book compellin…Read More

    • Hey @allytwprt-com – I love this piece! Like Joel said – I’d start with a title at the top that just packs a punch. well done!

    • Agree you can say the same thing in much fewer words 🙂 And maybe focus more on what the ABS stamp really is – maybe that is another post…. It is people giving their book away for 99cents (audio only) to get enough ‘purchases’ for the algorithm to bump it. For those of us what have been around the block a bit – know it truly has no meaning,…Read More

    • Hi Ally, I really appreciated your point of view in this piece; it gave me information I found useful to keep in mind, and I felt quite encouraged too, I was, however, not sure what your product/service offering is and how it will benefit me — may want to land these points more firmly. “I’m in the business of writing quality books and focusing o…Read More

      • continued… very good; so how does it serve me to get your help writing a great book vs going for the Amazon bestseller award? And can you share a client example? Would love to read more on that (I hope to write a book myself sometime). Thanks for reading, Ally!

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