• 4 Emails – book a call — Would love your feedback pls!!! (my ideal clients wants to go from overworked, underpaid business owner -Chief Everything Officer — to a well paid CEO of a well running business machine.) Here you go…..

    1) HOOK/SUBJECT line: Working 24/7 and still feel broke?

    Preview: let’s chat

    Hello first name

    I see y…Read More

    2 Comments
    • I am pushing you here… working 24/7, hustling on weekends & evenings and yet despite being overworked, you still feel broke – does not bridge over well to #2: Your marketing and content doesn’t position your solution as the BEST solution for your audience.

      I know you have better ones to choose from that will speak to the overworked/under p…Read More

    • Love Email 2 and 4! For Email 3 I feel like there are 2 opening sentences. Maybe just pick one sentence and focus on what their want is which they don’t have. Like “If you’re not feeling like you know exactly what to do and all your juggling balls are in a line, it may because you’re spending too much time on non-revenue generating activities”.…Read More

  • Reminder… if you have not done the 6 types of messaging you need in your ecosystem or the psychology of messaging, please add your name to the list to join us tomorrow:

    How to Become an In Demand Brand

    1 Comment
    • Bummed I missed this, I was at another event. But looking forward to watching the replay.

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  • Email 1
    Subject: With all these sales, why isn’t there more money in the bank?
    Preview: Let’s Chat
    You had great sales this month put there is still no money in the bank. Theis may be happening because you are not looking at what it really costs to create your product/service, or you may not be aware of just how much your business is costing…Read More

    4 Comments
    • Is there one saying that someone says to you more than the other?
      1. I don’t know how much it actually costs me to create my product/service
      2.I have no idea how much my business is costing me.

      • Not really – mostly I hear I cannot afford a bookkeeper

        • What would you rather work more with? People who have no idea on how much it is costing them to have a biz or someone who doesn’t know their cost to create?
          -I am pointing out that you have two very different ideas here. Follow the framework we worked on last week with each of them to see how you can develop them out.

  • Two draft emails from the Session on Wednesday. Would love your comments if the want sounds capturing and the problem and why it persists makes sense.

    Email 1
    Subject: Waking up Feeling Tired?
    Preview: Lets chat.

    If you are not waking up feeling fresh and energetic it may be because you’re eating something that’s draining your energy.…Read More

    4 Comments
  • Here is my revised first email. Sending it today! Feedback appreciated because I want to write the other three.
    SubJ: Barking or behavior still causing stress?

    If your dog’s barking or reactions are making life stressful, even though you’ve tried to get them to be calm and trust…
    ….it may be because there are hidden reasons for their behavio…Read More

    4 Comments
  • If you have not gone over the psychology of messaging and/or the 6 pieces of your messaging ecosystem, please join us Aug 15th for a lead gen event. You need to register to get the workbook and zoom:

    How to Become an In Demand Brand

    PS, this is our community giveback for the summer. If you have business besties you want to…Read More

  • Still need to write subject lines but would love feedback on these 4 emails from today’s workshop:

    Email 1:
    If you’re a CEO struggling to see real results from your team’s marketing efforts…
    It may be because you lack a cohesive, data-driven strategy that truly resonates with your target audience.
    There are two reasons this continues to h…Read More

    1 Comment
    • These are great! Email 3, the first line to me doesn’t capture the want it’s more stating the problem. Seeing sales slow flatline is an issue, not what I want. Perhaps turning it around to “If you’re a CEO whose sales are not sky rocketing” so that you’re stating the want of sales being high.

  • I need to look at the sample email Shannon shared when it is posted in the notes from today, but here is my starting draft:

    Subj line: Dog’s barking behavior still driving you crazy?

    If your dog is still driving you crazy with their barking, making your home, walks, or outings stressful ….

    It may be because
    • They feel threatened or phy…Read More

    1 Comment
    • Your “may be because” feels unclear for me. What if you re-wrote it to:
      1. they actually feel threatened and don’t know how else to tell you (even if you see no actual threat)
      2. You are accidentally sending a message you expect them to bark

  • Looking for thoughts and feedback on my lead magnet title. Does it attract and resonate with you / or not?

    “Visual Charisma for Coaches”

    The subtitle is”Elevate your online authority, 
attract next-level clients, 
connect more deeply, 
and create more impact 
(without being fake or sales-y)”

    Here’s the link to the download page: https:/…Read More

    6 Comments
    • My first reaction was ‘what is visual charisma?’ I thought maybe it’s how you look or something about visualization. When I went to the landing page, I saw that it’s about your brand photos, but nothing in the name or subtitle indicates that. So, if you are wanting to attract people who are looking for brand photo info, I feel like you might need…Read More

    • I am intrigued by the concept of “visual charisma” and it made me want to keep reading. Your explanations were clear and helped me understand possible areas my current materials may not be as effective and good as they could be! I like the idea of getting info in the download to help me understand and assess to see if I do need help.

    • Same thoughts as Annette, wasn’t sure what Visual Charisma is. And doesn’t quite feel like it links to your lead magnet offering. So maybe “Using Visual Charisma to elevate your Coaching Authority” or indicating that it’s about using the visual charisma for the results. Great title suggestion by Annette

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