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  • Re: Looking for a marketing tool

    Hello everyone (still working on uploading the profile pic),

    I have identified 5 of my super-ideal recent clients who got a lot from my coaching, more than they ever hoped for, and were utter joys to work with. I’d like to know what worked, why me, how, everything so I can use it to align my marketing with…Read More

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    • I believe there is a ‘template’ for getting testimonials somewhere in the past lessons. I think this would help you get the information you are looking for. Maybe search around and see if you can find it. Or maybe Shannon or Amy can point you in the right direction.

      • Thank you Sara! It’s not about the testimonials though. Something strange is happening, actually. These begin as run of the mill leadership/executive coaching, helping them with leadership competencies. Then three sessions into it, the whole relationship goes into some form of flow/trance that allows people to blossom, grow, cross thresholds. So,…Read More

  • Would you rather take a Business Self-Assessment or a Business Freedom Audit? (my lead magnet) FYI – I help Chief Everything Officers stop getting stuck in the day to day running of their business and step into their true role of Visionary CEO so they can build a self-running biz engine.

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  • Below is my 4 part nurture sequence and I could use an extra pair of eyeballs just to make sure it is pretty clear. There is no formatting on the wall so sorry if it’s a lot to read visually.

    Email 1 DRAFT (WD) : Lead Magnet + Quick Intro
    Subject Line: FNAME, nice to meet you!
    Preview: [Connected Speakers]

    Note: Send immediately upon…Read More

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  • Post #1 of a thought leadership series.

    What makes coaches different than other service professionals? #1
    I love life and business coaching and coaches. Over the years various coaches have help me overcome traumas, connect in my relationships, discover myself as an artist, realize my dreams, and become more fully and powerfully ME. Truly…Read More

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  • Would appreciate any feedback on this post:

    I have worked for a few really good companies, and they could have been great…
    These companies had strong product offerings, great revenue, decent profit, and ‘meh’ people programs.

    With the tightening labor market, they did not pivot on their people programs. They had higher than comfo…Read More

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    • It is clear that you have a lot of experience and intel about this topic – perhaps you could frame it a bit clearer off the top so it’s a bit more clear who you serve and what problem you are solving for (in this piece) I can read between the lines but I think the idea is that we shouldn’t make our customers – everyone reads for a “what’s in it…Read More

    • Is this following any of the formats?

  • Hi again – I’m audio content personality – and I’m not sure what to do in terms of my newsletter. I dont know how to “speak” a newsletter. I’ve been transcribing some of my podcast guest experiences and putting the takeaways into my newsletter. Feels like I might be missing something. Any insights?

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    • I “think” that IS the idea Anthea – to use your strengths first and then lean in to other ways to extend & expand your voice – so for example I am writing first and podcast 2nd so I could take my writing and recorder it as you have done in reverse – also you could take some of your podcast clips/highlights and turn them into carousels or reels for…Read More

    • Hey Anthea — Audio!!! I’ve also seen voice put behind powerpoints or pictures so it almost makes a video – but you could do that and incorporate the ‘video’ into your newsletters.

  • Hey everyone, I’m updating a lead magnet for one of my business ventures – a life insurance brokerage called “Informed Insurance”. The lead magnet is a book. Which book title do you like best? 1) Informed Life Insurance, What You Should Know 2) Essential Knowledge for Life Insurance Buyers”
    3) Navigating Life Insurance: Key Insights for…Read More

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  • Not sure it’s my final draft, but I’d love feedback on this. I can’t make the live call this week. My resource is 5 Hidden Reasons for Pet Behavior, and my target audience are Pet Moms (and maybe some Dads) who are stressed out or whose life has been affected (limited what they do) due to their pet’s behavior. I struggled a bit because I don’t…Read More

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  • Hi! I’d love feed back on my last email to my list. This was a follow up email to my email from last month’s content on how past experience helps me in the work I do now. The subject line was Understanding can CHANGE pet behavior. Here is the link: https://www.blairhope.com/so/6eOz5bi-e?languageTag=en Thank you!

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