• Two draft emails from the Session on Wednesday. Would love your comments if the want sounds capturing and the problem and why it persists makes sense.

    Email 1
    Subject: Waking up Feeling Tired?
    Preview: Lets chat.

    If you are not waking up feeling fresh and energetic it may be because you’re eating something that’s draining your energy.…Read More

    4 Comments
  • Here is my revised first email. Sending it today! Feedback appreciated because I want to write the other three.
    SubJ: Barking or behavior still causing stress?

    If your dog’s barking or reactions are making life stressful, even though you’ve tried to get them to be calm and trust…
    ….it may be because there are hidden reasons for their behavio…Read More

    4 Comments
    • I’d look to turn the first line around into the want- like “If you’re not feeling calm and trusting around your dog’s reactions”. Or something like that so one can read what it is that they want, rather than what they are currently experiencing, if that makes sense?

  • If you have not gone over the psychology of messaging and/or the 6 pieces of your messaging ecosystem, please join us Aug 15th for a lead gen event. You need to register to get the workbook and zoom:

    How to Become an In Demand Brand

    PS, this is our community giveback for the summer. If you have business besties you want to…Read More

  • Still need to write subject lines but would love feedback on these 4 emails from today’s workshop:

    Email 1:
    If you’re a CEO struggling to see real results from your team’s marketing efforts…
    It may be because you lack a cohesive, data-driven strategy that truly resonates with your target audience.
    There are two reasons this continues to h…Read More

    1 Comment
    • These are great! Email 3, the first line to me doesn’t capture the want it’s more stating the problem. Seeing sales slow flatline is an issue, not what I want. Perhaps turning it around to “If you’re a CEO whose sales are not sky rocketing” so that you’re stating the want of sales being high.

  • I need to look at the sample email Shannon shared when it is posted in the notes from today, but here is my starting draft:

    Subj line: Dog’s barking behavior still driving you crazy?

    If your dog is still driving you crazy with their barking, making your home, walks, or outings stressful ….

    It may be because
    • They feel threatened or phy…Read More

    1 Comment
    • Your “may be because” feels unclear for me. What if you re-wrote it to:
      1. they actually feel threatened and don’t know how else to tell you (even if you see no actual threat)
      2. You are accidentally sending a message you expect them to bark

  • Looking for thoughts and feedback on my lead magnet title. Does it attract and resonate with you / or not?

    “Visual Charisma for Coaches”

    The subtitle is”Elevate your online authority, 
attract next-level clients, 
connect more deeply, 
and create more impact 
(without being fake or sales-y)”

    Here’s the link to the download page: https:/…Read More

    6 Comments
    • My first reaction was ‘what is visual charisma?’ I thought maybe it’s how you look or something about visualization. When I went to the landing page, I saw that it’s about your brand photos, but nothing in the name or subtitle indicates that. So, if you are wanting to attract people who are looking for brand photo info, I feel like you might need…Read More

    • I am intrigued by the concept of “visual charisma” and it made me want to keep reading. Your explanations were clear and helped me understand possible areas my current materials may not be as effective and good as they could be! I like the idea of getting info in the download to help me understand and assess to see if I do need help.

    • Same thoughts as Annette, wasn’t sure what Visual Charisma is. And doesn’t quite feel like it links to your lead magnet offering. So maybe “Using Visual Charisma to elevate your Coaching Authority” or indicating that it’s about using the visual charisma for the results. Great title suggestion by Annette

  • Who is excited for our new theme this month? See you all on Wed at Noon ET!!

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  • Ready to join us in Miami for Content Creation on Location?

    EARLY BIRD tickets are on sale until August 31, 2024.

    We have a special offer just for you at a significant discount if you’d like to join us in Miami in February 2025.

    Here are the quick deets:

    Content Creation on Location (Sales)

    Register and read more a…Read More

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  • Hi everyone, I’m back and looking forward to getting reacquainted, meeting new people, lifting each other up.

    I’m a dietitian/functional nutritionist, Root Cause Protocol Consultant, ThetaHealer, author, and speaker and my content personality is writing, so yay for me, lol. I help women in early perimenopause who have been gaslit by…Read More

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    3 Comments
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