Is there one saying that someone says to you more than the other?
1. I don’t know how much it actually costs me to create my product/service
2.I have no idea how much my business is costing me.

These look great to me

Both emails sound great! Clear problem and reasons.

I see what you want to do here… but I don’t think anyone calls themselves “Tired One”
Change: If you’re ready to go from the Tired One to the Energised Human, then it’s time to schedule a Discovery Call with me.
to: If you’re ready to go from being tired all the time and feeling like you need coffee or sugar to a more naturally Energized Human…Read More

I’d look to turn the first line around into the want- like “If you’re not feeling calm and trusting around your dog’s reactions”. Or something like that so one can read what it is that they want, rather than what they are currently experiencing, if that makes sense?

These are great! Email 3, the first line to me doesn’t capture the want it’s more stating the problem. Seeing sales slow flatline is an issue, not what I want. Perhaps turning it around to “If you’re a CEO whose sales are not sky rocketing” so that you’re stating the want of sales being high.

Your “may be because” feels unclear for me. What if you re-wrote it to:
1. they actually feel threatened and don’t know how else to tell you (even if you see no actual threat)
2. You are accidentally sending a message you expect them to bark

My first reaction was ‘what is visual charisma?’ I thought maybe it’s how you look or something about visualization. When I went to the landing page, I saw that it’s about your brand photos, but nothing in the name or subtitle indicates that. So, if you are wanting to attract people who are looking for brand photo info, I feel like you might need…Read More

I am intrigued by the concept of “visual charisma” and it made me want to keep reading. Your explanations were clear and helped me understand possible areas my current materials may not be as effective and good as they could be! I like the idea of getting info in the download to help me understand and assess to see if I do need help.

Same thoughts as Annette, wasn’t sure what Visual Charisma is. And doesn’t quite feel like it links to your lead magnet offering. So maybe “Using Visual Charisma to elevate your Coaching Authority” or indicating that it’s about using the visual charisma for the results. Great title suggestion by Annette