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    AllyBerthiaume

    2 years, 8 months ago

    I could use some feedback on the PSA copy I wrote. I feel like I’m rambling and not hitting all the key points. Thoughts?

    PSA: You do not need to win awards or Amazon Bestselling status for your book to be worth reading, valuable, impactful, or powerful.

    I went to a networking event recently and was put into a zoom room with a couple of others. As it happened, all of us were authors. All of us had gone indie or self-publishing routes. Only one of us had achieved the Amazon Bestselling stamp. And they were pretty adamant that a book was really only “worthy” to readers if that book had that kind of “prestige.”

    I listened and nodded. Had there been more time to counter I would have but our time together wasn’t meant to be debating this idea. Still, I felt slapped. I felt like what I had poured over for 18 months, what I had been committed to doing my whole life, what hundreds of readers had to say about my book was deduced to one thing: I hadn’t gotten Amazon Bestseller status therefore my book wasn’t worthy of being read and no one would take it seriously. Or at least that’s what this other person would have had me believe.

    But I know better.

    I know that what they’re feeding me as an idea is bullshit.

    No award or ABS stamp of approval really speaks to the value my book or anyone else’s offers. Awards are subjective; they are provided by a group of people who each have their own lens. And in the case of Amazon Bestseller status, this is about an algorithm and sales data and numbers and not about the writing or about the true worth of the book to readers.

    It’s a stamp of approval from the algorithm Gods not a stamp of value.

    I’m not knocking trying to go for it. By all means, I know from a marketing perspective that customers see that kind of stamp or status and think it means something. I also know it’s exciting to have sold enough books to get there. But…

    Not achieving it doesn’t make you a loser or your book worthless.

    Not achieving it doesn’t mean your words aren’t powerful or impactful.

    And achieving it doesn’t mean you’ve written the best book or produced the best book.

    It doesn’t mean your book is automatically better than someone else’s or more powerful.

    And if you’re entering a book writing journey focused on reaching some sort of status instead of writing a damn good book then, IMO, you’re focused on the wrong thing.

    What you’re saying is that you care more about the validation from some committee of people (or algorithm) rather than the readers you want to reach.

    It can be both. You can want to write a damn good book and want to win awards. You can go after both. But don’t discredit any book because it may not have won something.

    Plenty of awesome books win nothing and are worthy of being read.

    Plenty of awesome books also win.

    And plenty of horrible books win awards and shouldn’t have.

    Awards and statuses don’t really prove anything.

    I’m in the business of writing quality books and focusing on telling a compelling story and making it impactful for the reader and aligned with the author’s voice and message.

    You won’t find me focusing on statuses or titles. If we get one, BONUS, but it’s not the point of the work I do and it’s certainly not where I’ll be placing any emphasis.

    So if you want to write a powerful book that has plenty of value regardless of awards and stamps of approval — let’s chat. I may be your gal.

    [Link to my free call]

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    9 Comments
    • Ally,
      You’ve got a ton of quality elements in here. Some thoughts here are similar, so you might consider cutting it down, but I’m not sure it’s necessary. It’s pretty compelling content, I don’t think there would be any bad choices about what to cut or if you kept it all. You could experiment with giving yourself a word count or paragraph limit, just to see what happens.

      Please forgive any grammatical errors below, it’s not my strong suit. 🙂

      The 2 elements that stuck out to me, are your title is not nearly as compelling as the rest of the content. And I wasn’t clear about what your business is.
      Do you write books for yourself, for others, or both? Almost all of your language is about “my” book, and only at the end of this sentence “I’m in the business of writing quality books and focusing on… “aligned with the author’s voice and message.””, and in the CTA does there seem to be the hint of something else, “….if you want to write…”
      If you write for others, for me, it needs to be clearer. Perhaps, something like “No award or ABS stamp of approval really speaks to the value my book, the books of the people I write for or anyone else’s offers. ” I am sure there are other places where you could consider creating more clarity.
      You also put the “I’m in the business of…” way down towards the bottom. Beautiful written, powerful, perhaps, you might move it up.

    • Coming back to the title. It didn’t capture my attention, the way your content does, and you’ve got some great lines in your content that I think you could adapt.

      For example:
      “The Amazon Bestsellers Award: It’s a stamp of approval from the algorithm Gods not a stamp of value.
      “An Amazon Bestsellers Award is great, but is your book compelling or crap!

      And with the great content in your PSA, I think you could move stuff around to drive home your ideas.
      Either the “not achieving/ achieving” or the “plenty” set of lines could be a great follow up right after the title. Also, your statement “I’m in the business of…” could be good early. Establish your authority to speak on the issue.

      Also, I would consider beefing up the beginning of the your networking story. “I listened and nodded” feels a bit too passive. Maybe, “I listened and nodded, while I bite my tongue. Had there…”, “ or perhaps “I listened and nodded, but felt a stinging slap. Had there…”

    • Hey @allytwprt-com – I love this piece! Like Joel said – I’d start with a title at the top that just packs a punch. well done!

    • Agree you can say the same thing in much fewer words 🙂 And maybe focus more on what the ABS stamp really is – maybe that is another post…. It is people giving their book away for 99cents (audio only) to get enough ‘purchases’ for the algorithm to bump it. For those of us what have been around the block a bit – know it truly has no meaning, other than hype. I almost giggle at all those that tout that as the first thing about their book.

    • Hi Ally, I really appreciated your point of view in this piece; it gave me information I found useful to keep in mind, and I felt quite encouraged too, I was, however, not sure what your product/service offering is and how it will benefit me — may want to land these points more firmly. “I’m in the business of writing quality books and focusing on telling a compelling story and making it impactful for the reader and aligned with the author’s voice and message.

      • continued… very good; so how does it serve me to get your help writing a great book vs going for the Amazon bestseller award? And can you share a client example? Would love to read more on that (I hope to write a book myself sometime). Thanks for reading, Ally!

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