Notes from today’s session
PSAs: Sharing Your Stance
Do people know what your brand really stands for? It’s time to pull back the curtain with some BOLD TRUTH.

Step 1: What is your direct offer? We want you to be selling NOW!
**Note – “selling” here can mean different things:

Step 2: Pick something to stand for BOLDLY.
Seed Ideas: What things piss you off about your industry or what are you seeing right now that you don’t agree with?

Step 3: Outline your content.
Say what is.
Give necessary context for “what is”.
State your personal stance on the issue.
Illustrate with vivid examples/beliefs/actions that are COUNTER to “what is.”

Step 4: CTA

Reference Examples:
On leadership style: https://www.facebook.com/maryshannon.hernandez/posts/10227977888254552
On inclusive language: https://www.facebook.com/maryshannon.hernandez/posts/10227981964796463
On bad marketing tactics: https://www.facebook.com/maryshannon.hernandez/posts/10225209147077753