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PSA 3 – I re-recorded this because I realized that I default to a tendency to educate/explain vs. activate/attract and engage. It is an important lesson for me to remember. Also ruminating on your feedback to turn the heat up; e.g., is there a more ‘appropriate’ way to do this on Linkedin vs. FB? (Never got a Twitter account — sounds to me like a…Read More
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Good job on lessening the educate/explain and pivoting more toward activate/attract/engage. You are great on video. I looked at the whole post on LI – there are so many calls to action in the text I actually didnt’ know what to do. When you look back at that post, can you see it now that I have mentioned it? If you were to post this video again -…Read More
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Thanks, Shannon. Now I see I may have several CTAs in this piece: take this quiz, answer this question, and the ASK to contact me for a 15 minute talk. That last CTA should be the ONE to focus on, YES? Maybe include the others in future posts? Thanks.
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Hi Nancy! Sorry for my late reply here. I watched both the takes, the one on YouTube and Linked In. Great job!! The copy is nice and tight, and I feel like it will resonate with your target audience. When I watched the youtube video, I sped it up to 1.25, and felt like that helped the flow and increased the “pep”, but of course the pauses…Read More
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![Profile picture of JoelElfman]()
Hi Nancy, Sorry for my late reply as well. You are getting better, and I’m going to echo Jessica’s thoughts on some of the pacing. And there are really brilliant places in this video like “the Kick-Ass Lotus Blossom Club” and when you talk about your client & your father hanging up the phone These are wonderful examples of where your tonality &…Read More
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Hey Club Members! I am heading out for vacation till May 11. Shannon will be here to teach on Wed and work with you on our next theme…. Busting Industry Myths.
If you still need help with you PSA – post it here on the community wally.
If you have shared your PSA – post the link of where you shared it here so we can go see. ❤️![Profile Photo]()
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Hi Nancy, thanks for your most recent comments on my PSA. Watching and reading your latest. I think this is very well done. There are a few places where I might edit or switch statement vs. question or the other way around. I think you are getting more relaxed, more natural, and there was a wider emotional range in your voice in this video. Ray…Read More
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Thanks, Joel; good food for thought. My goal is to BOTH start building an audience of leads and prospects within my target profile of women and Asian women leaders. It sounds like a good next step for me may be to record a couple of different versions with a range of tones, strong to neutral, and ask my current and past clients for their…Read More
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Glad to help!
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![Profile picture of Shannon]()
Hey Nancy! What feedback are you looking for specifically? Can you ask a couple of questions to guide us as we watch? That will be super helpful.
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Based on sharing this during the Content Personality Club, and some very helpful feedback, I cut this version down. And if I go to the new title, I’ll probably cut the entertainment hypnosis paragraphs further. At most, I’ll give this thing one more go around, before I finally get it out the door. It’s time to get to the next one. 🙂
PSA v7 -…Read More![Profile Photo]()
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Hi Joel, don’t know why my prior comment isn’t showing up here, but this reads very well to me. You dive deeper into the approach and process you take with your clients and I understood the value of what you have to offer clearly; and the tone is assuringly encouraging. Bravo! Say, would you give me some feedback on my latest video blog? I posted…Read More
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Great session today!
Remember these few things:
1. You want to pay attention to what themes your audience/community is resonating with. “The market will tell you”. This is so true!
2. The sooner you put out content and messaging, the sooner you will hone your marketing campaigns/strategy.
3. Please keep putting out messaging/content…Read More
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Here is the latest version of my PSA. V6 if you can believe it. Hopefully, it is getting cleaner & clearer.
PSA – I Have a Love/Hate Relationship w/ Entertainment Hypnosis
– I hate when an entertainment hypnotist uses the model and myth kept alive by so many movies, books, and videos that the hypnotist control someone’s mind. It makes people a…Read More![Profile Photo]()
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Hello everyone. I reworked my PSA a bit. I am planning to use this as a blog, and probably not an email at this time, FYI.
TITLE: Why therapy fails and hypnotherapy succeeds
Talk therapy SUCKS at solving your problems. It’s great at digging up the issues and gaining perspective, but it’s lousy at getting you past them. Fortunately, hyp…Read More
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Hi Jessica, this is now reading more effectively for me as a reader and covering all the bases. Brava!
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And Jessica, would you also give me some feedback on my latest video blog? I posted the link here on our wall 2 days ago. Your thoughts are most appreciated! Thanks, Nancy
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Hi again Jessica, I believe you asked me for feedback on your title? I think the current title is very effective ; and I also think the first sentence that follows it makes your point even stronger, “Talk therapy SUCKS”. If you’re open to kicking the tone up, how about something like,” Why Therapy SUCKS and Hypnotherapy ROCKS at Solving Your…Read More
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Here’s my video on Linkedin, in case the youtube video is not accessible. Thanks for feedback!
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Hello everyone! Here is the list of Headline Prompts/Titles that convert!
Play with these – and see just how much fun you can have inserting your own content ideas/topics. These work great for Post Titles and also Email Subject lines.
Headline Prompts
1. How You Can [benefit] Almost Instantly
2. How to Become [benefit] When You Feel…Read More![Profile Photo]()
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Hola! No need for Twitter. 🙂