Content Personality Club logo

Hey service based business owners!


Growing an ALIGNED audience who knows, likes, and trusts you just got a whole lot easier thanks to The Content Personality® Club.

If you are a service based business owner who has developed an INCREDIBLE program/course/offer that you want to sell more of…you’re in the right place!

Do you…

  • Have a mission to help others with your wisdom and expertise–and you want an effective and joyful way to grow your ALIGNED audience?
  • Know that the program/course you have developed changes your clients’ lives–and you want to refine and enhance your messaging for that program?
  • Create your own content (but it doesn’t have the fire, flair, and feel you desire) and you want to position yourself as the best solution to your client’s most pressing problem?
  • Want to create messaging, stories, and content that activate your audience?

GET EXCITED, because we’ve cracked the “code” for kind messaging that does all of this–and more!

What if you could tweak and enhance your messaging so that you grow an ALIGNED audience and DEEPEN relationships?

(Because this is what actually leads to dream clients!)

Sound too good to be true? It’s not–when you create mission-driven messaging with our mentorship program. We’ve helped our clients build and grow thriving businesses.

Because when your messaging is working, it does 90% of the heavy lifting for you.

In the Content Personality® Club, we’re on a mission to turn how you think about your messaging AND marketing on their respective heads.

You’ll learn how to put your Content Personality® to use and create #KINDMESSAGING (no shame-y, blame-y, pain point words allowed here!) that calls in your community.

It’s time to REVOLUTIONIZE your messaging and content, so that…

  • You GROW an ALIGNED audience who wants to work with you.
  • You DEEPEN community relationships with your MISSION-DRIVEN messaging.

We’ll revolutionize your messaging and help you create stories and content that are UNFORGETTABLE.

Connie was having trouble generating qualified leads for her coaching business. She was offering online training –but was not finding joy or traction in this type of sales event. After taking the quiz, Connie discovered she was Live-In Person.

We immediately helped her with a marketing and selling strategy to leverage her Content Personality™. She began hosting intimate workshops and retreats in her hometown. After her first 2 day event—she closed $24k in sales!

You want to reach more peeps with the important work you do as a service based business owner.

And the Content Personality® Club is here to help you MOVE PEOPLE with mission-driven messaging that is UNFORGETTABLE.

We know that if you want a thriving service-based business that grows organically…

  • You’ve got to create messaging that captivates your community.
  • You’ve got to create messaging that activates your audience.
  • You’ve got to create messaging that shares your mission, stories, and expertise.

We also know that messaging
is probably not your gift.

(And that’s okay, it’s ours!)

“Since join The CLUB, my messaging feels on brand with my mission and vision–and my content is way more dialed in and focused. There are more people interacting and engaging with my content.  Please join us! There is no other place that is going to help you break down the messaging strategy, help you create your the messaging (in your own style), and show you how to distribute the content using your Content Personality®!”


Memoir Coach

“I joined The Club because I had a disconnect between my offerings and the people I intended to reach. I needed help with messaging that would attract my target audience. 

The Club gives me “big picture thinking” with small actionable tools like how to craft and convey my message. 

For example, I had to step back and think about my Values. This one exercise provided me tangible results: I realized how I stand out from my competition (I’m a financial coach who values FUN), and I have now incorporated my values into my website, promotional videos, social media posts, and emails.”


Financial Coach

The Content Personality® Club is going to show you how to use your Content Personality® – so that you grow an aligned audience and deepen community relationships!

The End Result?

Your messaging will transform from blending in to standing out. You will learn how to craft messaging and content that calls in your community and clients.

You will increase your confidence, so you publish quality, dynamic content with more consistency and ease.

You will activate your audience and deepen community relationships — simply because your messaging, stories, and content capture their hearts and minds.

The Content Personality® Club is going to show you how to use your Content Personality® – so that you grow an aligned audience and deepen community relationships!


Expect these side effects when you LAND YOUR MESSAGING…


You will DEEPEN relationships with messaging that has HEART & SOUL.


You will ATTRACT an ALIGNED audience who can’t wait to hear from you!


You will ACTIVATE your audience with stories they FEEL bone-deep.


You will SHARE your mission and CONNECT with people who want to help you spread it!

Don’t believe us yet?

Let’s pull back the curtain and show you the messaging, stories, and engagement our CLUB students have created…

Shoshanna hosts IG giveaways to grow her audience!

Theresa uses hand-drawn graphics for program enrollment.

Minette shares behind-the-scenes stories on IG video.

Meghann rallies her membership group with character skit videos.

Hayden creates Linked-In engagement with tip and questions posts.

Nina uses polls to identify “handraisers” and make sales.

Without further ado, you’re invited to join…

The Content Personality® Club

The Content Personality® Club is a 12 month Messaging Mentorship program designed to help you grow an aligned audience with mission-driven messaging. We gather virtually for messaging creation sessions, peer collaboration circles, and ongoing support and guidance. Shannon and Amy are world-renowned experts in mission-driven messaging, sales copywriting, and content and story marketing.


We use a 3 Step Process to help you create messaging that stands out…

1 Monthly CREATE Session

where you’ll create messaging that turns heads, stops the scroll and grows your aligned audience.

1 Monthly CONVERT Session

where you’ll co-work and receive laser coaching on your messaging and content, so you feel confident and hit that publish/send button!

1 Monthly CONNECT Session

where you will dive deeper into your Content Personality®, discovering how to make you unforgettable.


where you can ask for feedback from your peers and collaborate and network with others in THE CLUB.

We’ll meet the first three Wednesdays of each month at 12p ET for an hour of laser focus and fun. We gather in community to help you you create KIND, MISSION-DRIVEN MESSAGING that grows your audience and deepens community relationships.

Plus, you’ll finally understand how to leverage your unique Content Personality® so that you stay in your JOY zone when it comes to messaging, copywriting, and content creation.

Check out some of the wins from our students 👇

“As a Live/In-Person Content Personality® who focuses on online/digital events, I desired to find the right support to make my business offers shine. The sense of community in The Club is just wonderful. Everyone is there to support one another and cheer each other on. 

If you’re not using the right words and honing in on your unique talents and skills (based on your Content Personality®), it’s almost like you’re just treading water!”

As a result of The CPC, my website has new gorgeous graphics showcasing my offers with so much more clarity and BRILLIANCE! I feel proud of my work, know that the words I’ve used are IMPACTFUL, and that I am aligned with the right audience I want to gather for Living Luna.”


Queer Spiritual Mentor

“I didn’t realize I was getting such bad advice form other programs until I started the Content Personality® Club. Before joining The CLUB, my business felt like groundhog day with messaging and marketing that just didn’t work. I’ve stopped paying for useless Facebook ads and now create messaging that matters–it actually reflects who I am and what I offer the world.

I think one of the things I enjoy most about the club is that it feels like I belong here. Shannon and Amy know my name and they know what I do! This is a club that grows with your needs, supports your ideas and helps you be motivated to create messaging that calls in your aligned audience.”


Parenting Coach

We honor, inspire, and help you create all types of content, including Written, Visual, Audio, Live/In-Person, and Video content inside The Content Personality® Club.

We gotta share some joyful bonuses with you!

To make sure you have EVERYTHING you need to stay in action and rediscover the joy in creating content, you’ll also get access to a couple of special bonuses when you choose the annual pay-up-front plan…

Bonus #1: Content Personality® Playground

Bonus #2: Joyful Business Expansion Card Deck

Bonus 1: We will be gathering each year for Content Personality® Playground — our annual workshop-style event where we dive into all things mission-driven messaging and creative content to grow your business!

When you join The Content Personality® Club and choose the annual plan, you will receive:
10% off your ticket to our annual event, Content Personality® Playground
• Notification of early bird pricing
Priority seating and additional event perks

Experience swoon-worthy, creative content via snail mail!

When you join The Content Personality® Club and choose the annual plan, Shannon will be gifting you her beautiful Joyful Business Expansion card deck. This deck is infused with love and joy, and includes journal prompts and inspiring original artwork to help you Grow with Alignment & Flow.

Meet Your Content Personality® Club Mentors

M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their joyful business growth strategies, including the Content Personality® Wheel. They specialize in organic mission-driven marketing and creative campaigns that help their clients grow aligned audiences and deepen community relationships, so they grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose.

M. Shannon Hernandez is the founder of Joyful Business Revolution™, the Co-Founder the Content Personality® Club, and a sought after expert in the world of business strategy. She has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.

Here’s just a little of the magic we’ve got waiting for you inside The Content Personality® Club…

How do you increase engagement and grow an aligned audience with #KindMessaging and captivating content?

What are the messaging secrets for positioning you as the go-to expert in your niche?

Which simple tools and tricks make the content creation process more joyful?

What are some tips for collaborating with other service-based business owners, knowing we are #StrongerTogether?

How do you make your mission-driven messaging and content stronger–so you can create LESS of it, but get BETTER results?

Imagine how much different your business could look if…

You created and published the binge-worthy content you WISH existed in the world.

People felt moved, inspired, and energized by your mission and helped you spread it.

New aligned audience members joined your community based solely on a piece of content that moved them to take action.

You rediscovered what it felt like to have FUN with your messaging and content again.

Sue reached out because she needed to build a 6-figure blogging business – but there was just one small problem. She was enrolled in The Witness Protection Program and could not use her birth name, face, or any other identifying factors that would put her in further danger. So, we got to work! After taking the Content Personality™ Quiz, she discovered she was video. We used a type of content called screencast to capture her voice-over prepared slides and graphics. In just under a year, Sue built a thriving 6-figure business teaching others how to blog—and she never showed her face or gave away her identity. (Fun Fact: She bought exclusive rights to a “stock image” persona – and that was the workaround for the headshot issue!)

FAQs + Logistics

"I do get excited about content, but why does it sometimes feel so hard?"

We know this situation well! First, take a deep breath. We believe that everyone is a content creator, you may just not know how to tap into your joyful content creation talent just yet. This is exactly where your Content Personality® comes in. In the Content Personality® Club, you just need to show up, be open to fun, creative ideas, and we’ll help you create messaging while discovering your JOYFUL content creation zone! 

"What the heck is a Content Personality®?"

Great question! Your Content Personality® is YOUR natural and unique way to create effective content that grows an aligned audience and deepens community relationships

That means:

  • No more messy marketing. 
  • No more wondering how in the world to connect with your audience. 
  • No more jumping from one thing to the next. 

Are you ready to use your Content Personality® to create messaging and marketing that empowers others? Let’s go!

Need to discover YOUR Content Personality® type? Click here to take the three minute quiz.

"How much time do I need to commit to for this program?"

Thank you for asking this question. The success of anything means we make the time to learn and implement – and your messaging and marketing is no different! Can you find 60 minutes 3x per month to show up, so that you create mission-driven messaging that grows your audience? We bet you can!

“What is mission-driven messaging and why does it matter?"

Mission-driven messaging helps others understand your MISSION and what you stand for, in a way that captures the hearts and minds of your community, so that you build and deepen long-lasting relationships. It helps you grow aligned audiences and build deeper community relationships (at the same time!!). [We define an aligned audience as prospects who align with your message and want to be part of your community!]

This type of messaging is actually quite RARE–and will help YOU stand out. Mission-driven messaging re-engages and inspires your audience, expands your community, and centers causes that are important to you, your mission, and your work as a coach/consultant.

"What role does story play in growing an aligned audience?"

Your stories matter. The stories of your clients matter. The stories that surround your mission, and your struggles, and your successes all matter! Story content connects the hearts, souls, and minds of us to our audience. Story creates emotion and deep connection. Shannon has been teaching story marketing for over 10 years–and her clients rave about the results they get when they publish story that MOVES their audience to take action. So, let’s gather around the virtual campfire and create powerful stories that grow your audience.

“How long does the program last?”

This is a 12-month program. You can either register for the year in full, or you can pay in full over the first 6 months. Please do note that the annual option comes with a significant discount of $700 + special bonuses.

“Event! Did someone say event?!?"

Why yes, yes we did! Each year we host our annual Content Personality® Playground. Consider this your invitation to join us for a LIVE event where we dive deep into messaging, marketing and how to use your Content Personality® to grow your business.

(Remember that when you pay in full for THE CLUB, you get 10% off your ticket–and lots of event perks!)

“What if I’m already working with a business or marketing coach?”

Yay! We love double dippers! The Content Personality® Club will support you as you work alongside your business or marketing coach. The good news? You’ll never have to tell them again you were out of ideas for marketing, didn’t have time to create the content, or were feeling uninspired with your messaging. It’s a win for you- a win for them-and a win for your community!

"What if I don't yet have a program, course, or online offer yet?"

Well, let’s get that developed first–so that you can come back to THE CLUB and create mission-driven messaging and content that grows your aligned audience.

We can help you develop your offer. Email Amy at to setup a brainstorming call.

"What if I don’t have a big email list or a large following on social media?"

This program works for you no matter what level you’re at because it’s about evolving from exactly where you are at this moment. Most people think you need a big email list or large social following. This is a myth and far from the truth. You can create big results from a smaller following and/or email list. THE CLUB is designed to help you create mission-driven messaging, story content, and expert content that grows your aligned audience. So, as you create this messaging, your email list and social media following are both growing! Isn’t it refreshing that there’s no waiting until your email list hits 1k, or you have over 10k followers? With the methods and strategies we teach, you’re growing your audience from day ONE.

“Are there any physical products included?”

Yes! Our pay-in-full annual members get a swoon-worthy Joyful Business Expansion card deck snail-mail style from our very own Shannon!

“I want to join, I just need a nudge to say yes. Can you help?”

YES! Think about how awesome it will be to finally have an aligned audience who wants to hear from you and who is excited about your mission! Think about all the mentoring and guidance from our mentors and community you’ll receive each week. Thinking about the JOY you will experience while you create messaging using your Content Personality®. Come have fun with us!

“I have another there a way to get it answered?”
"Is there a money-back guarantee?"

No. THE CLUB isn’t like other programs or trainings you have taken. You are here because you want a joyful approach to messaging. You want a community, quality instruction, good vibes! Your results are drastically affected by your commitment and willingness to play full out, go all in, and be coachable. We only work with service-based business owners who are 100% committed to staying the course and achieving their goals. We are community who believes that #TogetherWeRise. We are here to help you succeed–and we can’t wait to work with you!