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    JessicaPetter

    2 years, 8 months ago

    Hello! My PSA draft I below….I’m nervous even posting it here! I have many friends who are either therapists or who have attended therapy for years (just like me…I went to therapy for 20 years), and putting this on MY social will rock some boats…but that’s what I’m here for!!! Here goes….

    “Talk therapy SUCKS at solving your problems. Week after week, you go in, re-hash past trauma, and work out some logical explanation. The process is supposed to be cathartic, and the logical answer is supposed to release you from the issues, BUT what actually happens is it makes them stronger. Yep, you read that right. Here’s how it works: repeating traumatic events reinforces them in your brain, and they are incorporated even more deeply into your thoughts, habits, and personality. The result: you get worse, not better.

    Don’t worry, there is an answer.

    The way to break free is to put your brain where you want to go. This is the Shift Hypnosis Method. We give you a new experience in the state of hypnosis that is fully customized, exactly fitting to you so it penetrates at a subconscious level and your brain reads the new experience as if it actually happened. The results are mind-blowing.

    For example, let’s say you come to me for fear of public speaking. We will first identify the root cause of the issue, and then we do something that traditional talk therapy has struggled to do, we move past it. You truly experience giving your next speech with calm and ease. We do this for a few sessions utilizing different perspectives and techniques, the new pattern is SET! The result: your next speech is indeed easy, engaging, maybe even fun.

    This method works with many things: anxiety, weight loss, stop smoking, phobias, the list goes on.
    If any of this is resonating with you…I’d be happy to chat with you about your unique situation. The Shift Hypnosis Method may be the one little thing standing in the way between you and complete life transformation!”

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    13 Comments
    • Well I totally agree with your hook statement —

    • Jessica I’ll read the rest later, but like Amy says, YOUR HOOK ROOOOOCCCCCKKKKKKSSSSSS!!!!!!

    • Hi Jessica, do you have a specific client example that you can include to illustrate/show proof? Would love to see it! Or if using your general example of public speaking, I was wondering, “How?” … would hypnosis help me move past it whereas talk therapy doesn’t?

      • Thanks for the feedback, Nancy… super helpful. I believe you’re saying that while my example explains the process of hypnosis, it doesn’t support my hook statement, and that really needs supporting…did I get that right??

        • You’re welcome, Jessica! To clarify, an actual and specific (vs. general) example of a real client of yours (working on any issue, including public speaking) would lend stronger social proof and impact, vs. the general reference to public speaking that you offer here. E.g., “Helping my client, Kim, with her anxiety around public speaking,..” Btw, I was wondering if you chose your hook to specifically attract prospects currently using/considering therapy to try hypnosis instead? If so, you may want to select an example that describes a client working on an issue that many people go to therapy for.

          • Thanks, Nancy. About 80% of my clients are in talk therapy currently, and hypnosis works great in tandem. I am not really looking to draw them away from therapy, I just don’t think it gets the job done 100%. I love the thought about using a more specific example.

    • Hi Jessica, lots of good stuff in here. If you don’t want to take on all the therapists you know, consider qualifying your statement “Talk therapy often SUCKS at solving your problems.”
      -you could make it about you. “Talk therapy sucked at solving my problems”.
      -Or a mixed alternative might be “Talk therapy sucked at solving my problems. How about you?”
      For 20 years, Week after week, I went in, re-hashed past trauma, and trying to work out some logical explanation. The process is supposed to be cathartic, and the logical answer is supposed to release you from the issues, BUT what actually happens is it makes them stronger. And I know too many damned people who have the same experience with talk therapy.
      You don’t water weeds to make them go away (or choose your own analogy) Repeating traumatic events reinforces them in your brain, and they are incorporated even more deeply into your thoughts, habits, and personality. The result: you get worse, not better.

    • Jumping right into Shift Hypnosis feels a bit like a sales pitch. I might give the benefits, and then name it later.

      • Thanks, Joel. Shift Hypnosis is the name of my business. It’s endorsed by a prestigious marketing firm as a “good name”, and I’ve already purchased logo, url, etc. That part is here to stay.

        • Great! I remember it as an issue a while ago, but I haven’t heard a lot about it lately. A big firm did the research, and you’ve bought it. Those are good things.

    • Here is a thought that may be a bit controversial. In terms of naming things, used to be some people advocate against words that sound similar to a negative word. “Discuss” for some can sound similar to “disgust”, “shift” has some potential for risk in this arena. How much of an issue this truly is, Maybe it’s nothing. I have no idea. I would be curious to hear other peoples’ opinions.

    • Whoa! I felt that intro – a nice gut punch and I like it. Very well written, I’m clear on your stance though I’d love more clarity (or more detail) around your method – or more about the shift process of a client’s experience. You come out with a knock out and then it gets soft around the area that lets me know why I shouldn’t bother with talk therapy. Something that makes that AHA moment. Hope that helps!!

    • The latter part, talking about what you do is good, but for me, perhaps too generic. I’m not sure, fully how to describe what I’m looking for. So, please forgive me, I’m going to write my version of what I would say, and hopefully, that will spark some ideas.
      “Don’t worry, there is an answer.
      The way to break free is to put your brain where you want to go using hypnosis. Imagine for a moment, instead of getting sucked into your moment of trauma or challenge, you could see it in front of you like a recording. Imagine you were the director, the cinematographer, the special effects person, and you could make any change to the recording you want. You could change the colors, the sounds, the feelings. Imagine you could add a new feeling of confidence, love, support, or something even better. You could bestow some words of wisdom on that younger you, or show them all the things they are going to accomplish in the future. The Shift Hypnosis Method gives you that new experience and fully customizes, exactly fitting to you so it penetrates at a subconscious level and your brain reads the new experience as if it actually happened. The results are mind-blowing.”

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