• DIRECT OFFER EMAIL – Draft 1
    Used the magic word, “repeatable”!
    Comments invited!

    Hello ,

    Do you want to build more influence at work so that you can reach your goals?

    If so, I would like to work with you in my PILOT Leadership Program designed for Asian women. This group program delivers the same system that has transformed many…Read More

    4 Comments
    • Forgot the title: CAN BEING ASIAN SABOTAGE YOUR CAREER?

    • I would remove the word PILOT. You know what you are doing and you can help these women. Adding Pilot makes this seem like it isn’t real. Like you are experimenting and not the leader you really are.
      The special benefits – like bonus coaching – is something that you can gift people once they are in. The feedback will happen because you build…Read More

    • Nice work Nancy.

      CAN BEING ASIAN SABOTAGE YOUR CAREER? (Not crazy about this title. Is this about their DNA, their cultural beliefs or others beliefs about Asians. Which one or ones are you addressing)

      I would make sure you hammer home, Who this is for, Asian woman, and Why, cultural heritage. Make sure they feel this is tailored to them, and…Read More

  • Comments are Welcome!

    BOLD QUALIFIERS: IDEAL Asian Woman Leader CLIENT

    For Asian Women Only:
    Make Some NOISE with Your True VOICE!
    How to Build Influence and Impact at Work

    A Transformative Virtual Group Experience – in 5 Days

    EXPECT TO:

    1. Call Out and CRUSH your Worst Saboteur
    2. Get CLEAR about What you are Not Voicing that…Read More

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    3 Comments
    • Hi Nancy, This is really good for almost any coach. You have a target audience, and you only call out Asian issues in #2, and only very generically. I would go for more specific emotional impact. You’ve experienced hitting some vision of the bamboo ceiling at least once (or more than once), you were told to be quiet, when you knew you shouldn’t,…Read More

      • Really good input, Joel, thanks! I’m taking away: target their pain a bit more specifically, pointedly; integrate the content of the points so they align and refer/confirm each other. And lastly, the Club idea — I’ve been thinking invite into the club after they’ve had a few initial touches first, yes? Perhaps the free talk, then enroll into my…Read More

        • Glad I could help. Sounds like you’ve got some nice pieces to work on. I think you can phrase it so K-A LFC is aspirational, and not immediate. If you want your ideal client to be in the club, then maybe you want to give them something to move toward. Look at how other folks do it. I’m sure there is better phrasing, abut something like. “Do the…Read More

  • Here’s my draft MYTH vs FACT post. Comments welcome!

    MYTH: Working Hard Should Be Enough

    FACT: “What got you here WON’T get you THERE” – Marshall Goldsmith
    Beyond professional skills, superior LEADERSHIP skills are needed to break through the glass ceiling for women, and the bamboo ceiling for Asians, to get promoted.

    FACT: A recent…Read More

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  • Hi. When the May Playbook is ready, can we get it posted? Thanks!

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Nancy Chen

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