• Happy Monday! Who has shared their BOLD Qualifiers with their mailing list or on social?

  • Comments are Welcome!

    BOLD QUALIFIERS: IDEAL Asian Woman Leader CLIENT

    For Asian Women Only:
    Make Some NOISE with Your True VOICE!
    How to Build Influence and Impact at Work

    A Transformative Virtual Group Experience – in 5 Days

    EXPECT TO:

    1. Call Out and CRUSH your Worst Saboteur
    2. Get CLEAR about What you are Not Voicing that…Read More

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    3 Comments
    • Hi Nancy, This is really good for almost any coach. You have a target audience, and you only call out Asian issues in #2, and only very generically. I would go for more specific emotional impact. You’ve experienced hitting some vision of the bamboo ceiling at least once (or more than once), you were told to be quiet, when you knew you shouldn’t,…Read More

      • Really good input, Joel, thanks! I’m taking away: target their pain a bit more specifically, pointedly; integrate the content of the points so they align and refer/confirm each other. And lastly, the Club idea — I’ve been thinking invite into the club after they’ve had a few initial touches first, yes? Perhaps the free talk, then enroll into my…Read More

        • Glad I could help. Sounds like you’ve got some nice pieces to work on. I think you can phrase it so K-A LFC is aspirational, and not immediate. If you want your ideal client to be in the club, then maybe you want to give them something to move toward. Look at how other folks do it. I’m sure there is better phrasing, abut something like. “Do the…Read More

  • Hello all – I have a question post the CREATE session today and Bold Qualifiers… I should preface this with stating that I work in the area of post-traumatic growth; how to create ‘thrivorship’ and not just ‘survivorship’ after a big setback. So, naturally, some of the people who find me are in ‘survival mode’ and they are simply not ready for…Read More

    4 Comments
    • Hi Nichole, I’m not sure what the best answer is here.
      2 thoughts come to mind.
      1- It is an issue that may come up again, and if she goes negative on you in Social media, you can respond reasonably, and it could help generate positive publicity for you, and helps you restate your qualifiers. Saying, she wasn’t in the right space for my program,…Read More

      • Thank you, Joel. I hadn’t thought about the fact that a social media response could be helpful for me. That’s good. I also think I will pocket the follow up questions for slow disengagement for the next time. This particular individual has already had significant contact with me/my free advice so I need to cut it off and use this structure and…Read More

    • I’m not so good with “gentle” or subtle. I’d basically say something like “You matter. And your mental health matters. And I’m not the right next step for you. You deserve qualified (therapist) support. I hope you find the resources you need (or refer a therapist if you know one) so that we can work together in the future.” Then just copy/paste…Read More

      • This was really helpful Stephanie – thank you. I’ve used the same/similar message but I haven’t been copy and pasting and that might drive the point home.

  • BOLD Qualifier Content Notes:
    Who is even qualified to work with you? It’s time to get BOLD so you call in your perfect-fit clients.
    (This is an important part of Direct Offer Content [including your sales/landing pages])

    Step 1: What is your direct offer? We want you to be selling NOW!
    **Note – “selling” here can mean different thing…Read More

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  • Here’s my draft MYTH vs FACT post. Comments welcome!

    MYTH: Working Hard Should Be Enough

    FACT: “What got you here WON’T get you THERE” – Marshall Goldsmith
    Beyond professional skills, superior LEADERSHIP skills are needed to break through the glass ceiling for women, and the bamboo ceiling for Asians, to get promoted.

    FACT: A recent…Read More

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