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Re: Looking for a marketing tool
Hello everyone (still working on uploading the profile pic),
I have identified 5 of my super-ideal recent clients who got a lot from my coaching, more than they ever hoped for, and were utter joys to work with. I’d like to know what worked, why me, how, everything so I can use it to align my marketing with it and use it in the copy.
Do you have a good template, resource, or process that will help me get this information from my ideal clients without another long, exhausting interview with 160 questions about their greatest desires and worst fears (I’m done with doing those)? Something simpler, more organic, perhaps Shannonesque?
Thank you,
Samir
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![Profile picture of SamirSelmanovic]()
Thank you Sara! It’s not about the testimonials though. Something strange is happening, actually. These begin as run of the mill leadership/executive coaching, helping them with leadership competencies. Then three sessions into it, the whole relationship goes into some form of flow/trance that allows people to blossom, grow, cross thresholds. So, I want to figure out what happens, how they experience it, how would they word it, describe it, etc. So, I can articulate my offer in those terms.
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![Profile picture of Shannon]()
@samirselmanovicnycgmail-com I am adding this to our onboard list to follow up on when we speak. Yay! hang tight…”shannonesque” may be my new favorite word.
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You are totally different non-bullshiter than all other non-bullshiters out there. And totally different joy-addict than other joy-addicts, a category of your own. There’s definitely Shanonesque thing going on here. 🙂
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Samir Selmanović
Leadership and Life Coach | Facilitator | Writer/Speaker
Samir Selmanović, Ph.D. PCC, founded TURN, a community of changemakers dedicated to integrating personal and social transformation. As a teacher, executive coach, retreat facilitator, and speaker he has helped 500+ leaders pivot from the arms race with complexity to a grounded and inspiring approach to personal transformation.
At the heart of Samir's philosophy is the belief that the other world is in this world and that the ordinary is the vessel of the divine. He believes that individual growth and social transformation are not mutually exclusive; they are each other's secrets.
Samir coaches leaders from entertainment to engineering, startups to international corporations, non-profits to military, creators to executives. Engineer, pastor, and psychologist by training, Samir graduated from the Institute for Transformational Leadership at Georgetown University and holds a B.Sc. in Structural Engineering, M.Div, an M.A. in Developmental Psychology, and Ph.D. in human development.
I believe there is a ‘template’ for getting testimonials somewhere in the past lessons. I think this would help you get the information you are looking for. Maybe search around and see if you can find it. Or maybe Shannon or Amy can point you in the right direction.