• Reposting my hooks, gave me time to think about this.
    I could do 3 hooks on walks with your dog, or I could do 3 hooks each on different behaviors dogs may have that cause stress.

    Do you feel stressed or anxious just thinking about walking your dog?
    Does you dog feel aggressive when you take them on a walk?
    (or, Do you worry that other…Read More

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  • I had posted my draft post here earlier today, but I don’t see it now. I also have apparently lost the file on my computer :(. Hoping maybe my post will somehow show up!

  • Possible hooks:

    *3 reasons you’re losing out on dances at festivals
    * why your embrace could be costing you dances
    *why you feel uncomfortable in your embraces
    *want to improve your social dance connection and get more dances?
    *from chaos to clarity in your embrace
    *from ho-hum to orgasmic in your social dancing
    *Stop getting stepped on…Read More

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    6 Comments
    • I like all of these, I would change “want to improve…” to “how to improve…”

    • This is my favorite: *want to improve your social dance connection and get more dances? You are focusing on those who already dance, right?

    • Hi Daniela, I’m new so take my comments w/ a grain of salt. Personally, I don’t know what embrace means in that context. I definitely know what the last entry means…”Stop getting stepped on!” I don’t know what social dances mean? I’m guessing that your target audience knows exactly what that means? Does that mean going to dance clubs and getting…Read More

  • Posted this client story on Linked In.

    Badassity Client Story: Musician Carey Farrel

    I love photographing musicians! You get to focus on a wider range of expressive vibe, play with literal “reality,” and break more rules! The badassity is more out loud.

    Carey Anne Farrell is a Chicago singer-songwriter and multi-instrumentalist with a…Read More

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    6 Comments
    • Dan, i think you’re a great writer… I read this and thought – who is the audience? I felt like you were teaching me about how and why you make choices…. Maybe this is a good direction for Linkedin.
      I feel like it could use a trim – and with the 3 difference questions at the closing I feel overwhelmed with action, to the point that I may not…Read More

      • Thanks, Daniela! Good point about the questions. I need to focus the end, not blast out options!
        I mainly use Linked In, and the intent is to educate my potential clients (coaches, consultants, entrepreneurs, and transformational leaders) how I work to define a client’s brand attributes and then design images to express that. Thanks for your feedback!

    • I’m going to agree w/ Daniela. Great writing. Love the explanation of how you work. Too many questions at the end.

  • H! Here is my first stab at a value content email. I did not use the 3 related tips format. Not sure if that is a must, but I felt it flowed better this week. Feedback appreciated!

    Email subject line: Why focusing on your revenue could actually be hurting your business

    and what to do instead

    Hi TEST,

    When it comes to keeping track…Read More

    6 Comments
    • I like this Sara. (Being a person who feels like Charlie Brown in class with the blah blah teacher -the minute people talk money/revenue / profit… huh?) I feel that I might like it shortened – you say “focus on profitability” – and my mind wants to know right away what that is and then vs what revenue is…. and then a tie in and your CTA….…Read More

    • I love this! I had a question about the difference between revenue and profitability, and then you answered it. You asked questions and shared tips without making me feel like I was doing something wrong, and when I realized I don’t do this – you offered a solution and hope!

      • Thank you so much, Blair! I’m glad it felt clear and helped you in some way.

    • Hi Sara, I felt there was too much explanation. I think most people understand some of the things you were explaining. So I cropped considerably. If you want to keep more of the explanations, I would tighten it up.
      Technically, most of what is written is about making money & profit which could apply to marketing, sales, or other arenas.
      Maybe…Read More

  • Hi everyone! It’s Jordyn, client care assistant with The Content Personality® Club. We’re having a little tech issue getting the video recording from last week’s call on September 20th. Until we have it fixed up, please see the call recording for September’s Convert session here:

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  • Case Study

    Badass of the Month – Ariana Klitzner

    Ariana’s an independent business consultant working with digital health companies, foundations, and nonprofits – and a genuine badass. She specializes in driving specific operational or strategic projects for growing organizations who don’t yet have the staffing to get ahead of the game.…Read More

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    3 Comments
    • I added a call to action (Schedule a consultation with a calendar link) and posted this case study to Linked In (tagging the client) yesterday. It’s performed very well on Linked In (over 1500 impressions in 24 hours and 35 likes). I attribute a lot of this to the client’s robust network. I also PMed the posting to a number of acquaintances,…Read More

    • I saw this post. The only suggestion I had was why didn’t you tag your client in the post? (I only saw it on FB, maybe you did on LinkedIN)
      This is very well written. Good work.
      Those who liked – have you met them? Do you need to meet them?
      Sometimes I will go to the comment when someone likes and ask them a question to get them to engage if I…Read More

      • Thanks for your feedback, Amy. Ariana and I aren’t connected on Facebook. But we are on Linked In, and I tagged. She’s got a very robust network! Over 3,200 impressions, 60 likes, and 20 comments. I engaged all the comments and scanned all the likes looking for people I should connect with. Ariana reposted the post with her own preface, and tagged…Read More

  • Here is video,

    & attached text for SM below.
    Again, my eyes are all over the place, too many Ums, and a bit too much laughter, but tons of fun to shoot these Behind the Scenes posts.
    All comments are welcome on video or on the short accompanying…Read More

    2 Comments
  • Here is a new video,

    & attached text for SM below for a new Behind the Scenes post.
    My eyes are all over the place, too many Ums, and a bit too much laughter, but it was a fun piece to shoot.
    All comments are welcome on video or on the short accompanying…Read More

    2 Comments
    • I almost feel you like you could go into a story of how you surprised yourself when you figured out you were protecting yourself. I really have no idea how I would answer your question or if this have ever happened to me. If I didn’t watch your video, I am clueless. So, maybe give a little more in the post.

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