• To date, I haven’t had a strong message. And I haven’t succeeded in bringing people into my main offering (Gutsy Women Finances community). I feel like there’s a mismatch between the people who follow me (older women) and the people I need to reach (younger women).

    This summer, I created structure to my community, with a new theme each month.…Read More

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    • Great article! The only thing I’m not clear on is what’s the community? Is it a FB group, just folks who get your email or something else?

      • You’ve just given me an “aha” moment. My community is SO MUCH MORE than a FB group. No one’s ever asked me that before. I need to talk about what I mean by community. Thx!

    • I love building around a larger MOVEMENT. Can’t wait to work with you deeper to figure out the attraction of your ideal client. I know we will be making small tweaks in the weeks ahead. We can’t solve all the issues by reading and looking at what you have done in the past. I do think this one is going to come clearer as we talk and work with…Read More

  • Sharing Assignment #2 for me – identifying my target audience for my main offering – the Gutsy Women Finances community. Thoughts? Suggestions?

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  • I’m playing catch up. Here’s my purpose, vision, and mission. Feedback is most welcome.

    5 Comments
    • Adding Early and Mid Career Women makes it clearer. Right now, I can’t think of 1 single person who I know who needs your help. I want to read this and see the face of 1 person I know (or see my own face)

      • Are you supposed to see that person in the purpose and vision? In the qualifications? Yes, I watched the videos. Where am I disconnecting?

    • Are you clients using the word “safe haven”?

      • No. My first draft I had ‘escape from difficult circumstances.’ I’ve worked in the areas of domestic violence and elder abuse and have seen how the lack of money – or handing over money decisions to someone else – traps women in lousy relationships. Trying to capture that sense.

  • Hello! I just joined and am introducing myself. I’m a Sociologist, Financial Coach, founder of the Gutsy Women Finances community, and full-time RVer. I travel the USA with my 3 cats. I’m looking forward to getting my messaging down so that it draws in my target audience. Glad to be here and looking forward to meeting you.

    Here’s my Linktree:…Read More

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  • I need a little help with some brainstorming please. My clients are often busy and distracted with everyday life that they don’t focus on what is most important to them or aren’t focused on their dreams and goals. I haven’t found a shorter marketing phrase that works for me. Any ideas?

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    • Hi Julianne. Remember that people buy with emotions. “focus on dreams/goals” isn’t gonna sell, or at least be painfully hard to sell. So, what do THEY WANT more than anything else?

      • Thank you let me mull this over and put some emotion to what they’re thinking and wanting when they come. I know they want calm, they want peace, they want someone to listen and “hear” them. They want direction, organization, professionalism, resources. Just brainstorming. I’ll reflect on some of this. Get out the juicy burger again 🙂

  • FEEDBACK WELCOME! I finally caught up on this week’s training and drafted my landing page for financial coaching for couples- I would love any and all thoughts you have about how I could make it better! ESPECIALLY the name of the program… could be more exciting/describe results. pdxmoneycoaching.com/3month-program-self-employed-couples

    If it’s…Read More

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    • Oh wow! I just landed on calm and confident for a three-week short program! Maybe we talked about it and it stayed with me?! I’m still tossing it around. But I don’t usually work with couples so different target lol

    • Hey Emily! So this is a really good start. And a landing page is much different than a sales page for a program – so I’d say you have about 2/3 of the stuff here needed. Do you have a transformation statement for this offer? We’d want to center the entire program around it! Also, I know you are thinking about the VIP Vacation – I think it would…Read More

      • Thanks Shannon! Since I stated my niche, I really listened in and decided to change it to just service-based business owners who weren’t taught how to be ‘good with money.’ I’m happy to help them and their partners, but when I started making my marketing plan for a niche focused on couples work, I just wasn’t as excited about it!

        I don’t even…Read More

    • Hi Emily, This is really good. 2 quick notes. How long is a session? I don’t think it said, but I could have missed it. The other thing was “-Confidently manage your money together so you can enjoy spending now, save more than ever before, fix your cash flow and feel financial peace of mind.” I don’t think the top item if I’m struggling would be…Read More

  • FaceBook Event:
    https://fb.me/e/3IqPmdbGa

    thank you!

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  • Here’s the link to my coaching page: https://www.mylestogo.net/coaching
    Thanks for all the help and feedback today – much appreciated!

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    • Nichole, this is really good. Most of the comments are about color or fonts.:
      1- Gold on white is sometimes hard to read, especially w/ a cursive script. With this particular font, both the opening “N”, and later the opening “I” in a later testimonial almost blend a bit w/ the italics designating it as a testimonial.

      2- “Until I discovere…Read More

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