Community Forum – Content Personality Club

JoelElfman

• 2 years, 6 months ago

Well, my 1st PSA was 400 characters too long for LI, and I didn’t feel like editing any more, so FB it is. 🙂

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Shannon

• 2 years, 6 months ago

Woohoo! Mission Statements & Margaritas was a RAVING Success today!

Please use your Mission Statement to guide your Marketing Strategy. It will guide all future decisions!
Please put your Vision Statement in ALL public facing materials. It matters. Call in your community.
Please put your Purpose Statement in your heart – LIVE IT DAILY.
So…Read More

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Shannon

• 2 years, 6 months ago

Here are the notes from today! Great job with MYTH/FACT content!

Busting Industry Myths
It’s time to to bust industry myths with FACTS that speak truth about how you help your clients get results.

(Thought Reversal Content)

Step 1: What is your direct offer? We want you to be selling NOW!
**Note – “selling” here can mean diffe…Read More

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KerstinPeters

• 2 years, 6 months ago

I finally did a FB Live of my PSA. In my determination to get it done, I forgot my microphone. Well, here it is: https://www.facebook.com/LearnGermanThroughArt/videos/555911942613599. Not perfect, but done.

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2 Comments
- JoelElfman
  2 years, 5 months ago
  
  Hi Kerstin, I liked your video. The last part about practicing with a partner and the cultural aspects felt the strongest. Maybe an example here or elsewhere would have been a nice add, but a very good job regardless.
  - KerstinPeters
    2 years, 5 months ago
    
    Thank you, Joel. I will add some examples the next time. It was hard to go back live after a long time.
Lou

• 2 years, 6 months ago

Test post!

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5 Comments
- Lou
  2 years, 6 months ago
  
  test
- Lou
  2 years, 6 months ago
  
  zszs
  - Lou
    2 years, 6 months ago
    
    test
    - Lou
      2 years, 6 months ago
      
      szsz
- Lou
  2 years, 6 months ago
  
  tzs
JoelElfman

• 2 years, 6 months ago

PSA – I have a Love/Hate Relationship w/ Entertainment Hypnosis
– I once had a woman run away when I told her that I was a hypnotist. She ran shouting, “don’t look at me, don’t talk to me.”
Books, Movies, Videos, and more have helped create the myth that a hypnotist can control someone’s mind in trance.
These fictional beliefs and fears a…Read More

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NancyChen

• 2 years, 6 months ago

PSA 3 – I re-recorded this because I realized that I default to a tendency to educate/explain vs. activate/attract and engage. It is an important lesson for me to remember. Also ruminating on your feedback to turn the heat up; e.g., is there a more ‘appropriate’ way to do this on Linkedin vs. FB? (Never got a Twitter account — sounds to me like a…Read More

Can Tough Asian Parenting Ruin Your Career?

PSA3 on LI

https://www.linkedin.com/feed/update/urn:li:activity:6926328126859866112/

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5 Comments
- Shannon
  2 years, 6 months ago
  
  Hola! No need for Twitter. 🙂
- Shannon
  2 years, 6 months ago
  
  Good job on lessening the educate/explain and pivoting more toward activate/attract/engage. You are great on video. I looked at the whole post on LI – there are so many calls to action in the text I actually didnt’ know what to do. When you look back at that post, can you see it now that I have mentioned it? If you were to post this video again -…Read More
  - NancyChen
    2 years, 6 months ago
    
    Thanks, Shannon. Now I see I may have several CTAs in this piece: take this quiz, answer this question, and the ASK to contact me for a 15 minute talk. That last CTA should be the ONE to focus on, YES? Maybe include the others in future posts? Thanks.
- JessicaPetter
  2 years, 6 months ago
  
  Hi Nancy! Sorry for my late reply here. I watched both the takes, the one on YouTube and Linked In. Great job!! The copy is nice and tight, and I feel like it will resonate with your target audience. When I watched the youtube video, I sped it up to 1.25, and felt like that helped the flow and increased the “pep”, but of course the pauses…Read More
- JoelElfman
  2 years, 6 months ago
  
  Hi Nancy, Sorry for my late reply as well. You are getting better, and I’m going to echo Jessica’s thoughts on some of the pacing. And there are really brilliant places in this video like “the Kick-Ass Lotus Blossom Club” and when you talk about your client & your father hanging up the phone These are wonderful examples of where your tonality &…Read More
AmyHager

• 2 years, 6 months ago

Hey Club Members! I am heading out for vacation till May 11. Shannon will be here to teach on Wed and work with you on our next theme…. Busting Industry Myths.
If you still need help with you PSA – post it here on the community wally.
If you have shared your PSA – post the link of where you shared it here so we can go see. ❤️

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NancyChen

• 2 years, 6 months ago

Would sure appreciate any feedback, everyone! Thanks.

Can Tyrannical Parenting be Good for You?

The Career Benefits of a Relentlessly Demanding Childhood

https://www.linkedin.com/feed/update/urn:li:activity:6924058865529475072/

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4 Comments
- JoelElfman
  2 years, 6 months ago
  
  Hi Nancy, thanks for your most recent comments on my PSA. Watching and reading your latest. I think this is very well done. There are a few places where I might edit or switch statement vs. question or the other way around. I think you are getting more relaxed, more natural, and there was a wider emotional range in your voice in this video. Ray…Read More
  - NancyChen
    2 years, 6 months ago
    
    Thanks, Joel; good food for thought. My goal is to BOTH start building an audience of leads and prospects within my target profile of women and Asian women leaders. It sounds like a good next step for me may be to record a couple of different versions with a range of tones, strong to neutral, and ask my current and past clients for their…Read More
    - JoelElfman
      2 years, 6 months ago
      
      Glad to help!
- Shannon
  2 years, 6 months ago
  
  Hey Nancy! What feedback are you looking for specifically? Can you ask a couple of questions to guide us as we watch? That will be super helpful.
JoelElfman

• 2 years, 6 months ago

Based on sharing this during the Content Personality Club, and some very helpful feedback, I cut this version down. And if I go to the new title, I’ll probably cut the entertainment hypnosis paragraphs further. At most, I’ll give this thing one more go around, before I finally get it out the door. It’s time to get to the next one. 🙂
PSA v7 -…Read More

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1 Comment
- NancyChen
  2 years, 6 months ago
  
  Hi Joel, don’t know why my prior comment isn’t showing up here, but this reads very well to me. You dive deeper into the approach and process you take with your clients and I understood the value of what you have to offer clearly; and the tone is assuringly encouraging. Bravo! Say, would you give me some feedback on my latest video blog? I posted…Read More
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