The opening hook, isn’t grabbing me. Go bolder, “A travel advisor who says they can book anything, might as well point you at Expedia”, or just try a different headline. “Is your travel advisor, a generalist or a specialist”. That gets me curious about what a specialist is. A good travel advisor is what? going to save you time, money, &/or create an amazing experience. I would consider exploring those qualities more directly in the title. “Does Your Travel Advisor Know Where You are Going Well Enough to Give you the Experience of a Lifetime?”

Great outline Amy! I’m thinking a bolder intro – perhaps something like – has your travel advisor ever even traveled? And maybe a bit more detail about how the average person is being misled when making travel arrangements. You clearly make it a more personal/connection – taking the time to get to know them, and I’m sure not many actually do that. I’d love to hear all that you do to go that extra mile that just seems common sense. If I were reading that a travel advisor really cares about my needs and wants and aren’t just the “details” person – I’d book with them over the person who doesn’t show much interest. I hope that makes sense!! 🙂

Great job, Amy!! Love your stance, and great other feedback. I immediately thought about drumming up an image of the “magic” of travel as an opening statement…. What makes travel magical? As a travel agent, you have a finger on that pulse, I really don’t, but when I’ve booked with an agent vs on my own, I’ve found my travel to be richer. My experiences to be more authentic, curated, interesting….is that a line you could take perhaps to grab attention?