• Good Morning Everyone! I am trying this video thing out (I am live/ In person) I am trying to play around with equipment and lighting.

    I’ve put a few qualifiers into the video. Any and all feedback welcome😊

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    • Hi Tanya, love your down-to-earth and friendly “let’s talk” energy. Your BQ section sounds good; but it kind of fades away from being punchy — last 2 bullets make it too long? and the section seems to fade into a “what we can do for you” — clearer separation between the two might be more effective. Good CTA; but “bankrupt” sounds…Read More

    • I felt like I was getting lost in the suppose to”s. Would you consider giving common things and a taste of the how to get back on track?

  • Comments are Welcome!

    BOLD QUALIFIERS: IDEAL Asian Woman Leader CLIENT

    For Asian Women Only:
    Make Some NOISE with Your True VOICE!
    How to Build Influence and Impact at Work

    A Transformative Virtual Group Experience – in 5 Days

    EXPECT TO:

    1. Call Out and CRUSH your Worst Saboteur
    2. Get CLEAR about What you are Not Voicing that…Read More

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    • Hi Nancy, This is really good for almost any coach. You have a target audience, and you only call out Asian issues in #2, and only very generically. I would go for more specific emotional impact. You’ve experienced hitting some vision of the bamboo ceiling at least once (or more than once), you were told to be quiet, when you knew you shouldn’t,…Read More

      • Really good input, Joel, thanks! I’m taking away: target their pain a bit more specifically, pointedly; integrate the content of the points so they align and refer/confirm each other. And lastly, the Club idea — I’ve been thinking invite into the club after they’ve had a few initial touches first, yes? Perhaps the free talk, then enroll into my…Read More

        • Glad I could help. Sounds like you’ve got some nice pieces to work on. I think you can phrase it so K-A LFC is aspirational, and not immediate. If you want your ideal client to be in the club, then maybe you want to give them something to move toward. Look at how other folks do it. I’m sure there is better phrasing, abut something like. “Do the…Read More

  • Bold Qualifiers for the “Downshifting” segment of TinyBiz Community:

    You’ve given your business your all. And it’s been good. And now… it’s not the way you want to live.

    When running your business is running your life, yes, you have the income, but it’s costing ALL your time and energy.

    But you find there’s something you care about more,…Read More

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    • Great! I would consider making the opening a bit punchier..
      Given your business your all. And it’s not the way you want to live, anymore.
      Your business is running your life, but it’s costing ALL your time and energy.
      There’s something you care about more, something you don’t want to let slip away (your song to sing, your family legacy, showing…Read More

    • This is more general commentary… I haven’t read all your material, so I’m wondering how much you are exploiting some great themes you have… “Downshift Your Business, Upshift Your Life”, these days, I live in a RV… I don’t race to work, any more, whenever I want, I park by the side of the road, take in the sunshine, and chill out. And you can…Read More

      • I’m basically not making any business posts at this point. I live my life out loud (all my posts are public), but I feel trapped in getting ready to get ready on the community re-launch. At the creative session we came to the recognition that I need to have an event to point people to, so now I’m off packaging the training I’ve developed for TB.

  • BOLD Qualifier Content Notes:
    Who is even qualified to work with you? It’s time to get BOLD so you call in your perfect-fit clients.
    (This is an important part of Direct Offer Content [including your sales/landing pages])

    Step 1: What is your direct offer? We want you to be selling NOW!
    **Note – “selling” here can mean different thing…Read More

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  • Here’s my draft MYTH vs FACT post. Comments welcome!

    MYTH: Working Hard Should Be Enough

    FACT: “What got you here WON’T get you THERE” – Marshall Goldsmith
    Beyond professional skills, superior LEADERSHIP skills are needed to break through the glass ceiling for women, and the bamboo ceiling for Asians, to get promoted.

    FACT: A recent…Read More

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