When your business has evolved and now it is time for your website to evolve too, here are my three Quick Expert Tips for you to consider!

1. What do you want your website to do for you?
What’s the main thing you want your website to accomplish for you? Do you want to attract new customers, sell your awesome products or services, or maybe establish yourself as the ultimate authority in your field? Once we know the answer to that question, we can get started designing a website that will get you there in style.

Knowing your website’s goal is like having a crystal ball – it helps create a user experience that’s perfectly aligned with what you want your website to achieve and you’ll be able to create a site that is focused, intentional, and downright magical in reaching your business goals. Plus, having a clear website goal will make it a breeze to measure its success and make tweaks as needed. So, what’s your goal, my friend? Let’s use some magic and make it happen!

2. Does your website look and feel like you? Do you need a design refresh? Do you need to update the content? Or both?
How’s your site looking these days? Does it reflect you and your business vibe? Is it keeping up with the times as your business expands and evolves? Is it still telling your story and showing off what you’re all about? Or has it gotten a little outdated and doesn’t quite match up with where you’re at now?

As your business grows and changes, it’s important to make sure your website grows with it. It may be time for a complete overhaul, or perhaps a few small tweaks will do the trick. Think of your website as a magic wand in your magical marketing toolkit. It has the power to bring your dreams to life and enchant your audience. With the right touch, your website can help you achieve marketing greatness!

3. Is your website aligned with the people you are trying to reach?
Does it speak to the people you are trying to reach? Is it easy for them to navigate, find what they’re looking for, and take action?

Let’s talk about the magic of aligning your website with your ideal client! When you speak directly to their needs, wants, and desires, you create a website that really resonates with them. This means more engagement, more conversions, and attracting the right clients to your business with a wave of your magical marketing wand. Plus, building a personal connection with your audience helps you conjure up a loyal following, based on trust and authentic relationships.

Your website should be a reflection of your business’s unique essence, imbued with the magic that makes you special. It should connect with your target audience on a personal, and almost mystical level, creating a bond that transcends words. So let’s infuse your website with enchantment and captivate your ideal clients with the power of your magic.

Not sure what you need? Request a free virtual audit where I’ll go through the site with you and give you some ideas!