Community Forum – Content Personality Club

SaraFins

• 1 year, 3 months ago

H! Here is my first stab at a value content email. I did not use the 3 related tips format. Not sure if that is a must, but I felt it flowed better this week. Feedback appreciated!

Email subject line: Why focusing on your revenue could actually be hurting your business

and what to do instead

Hi TEST,

When it comes to keeping track…Read More

6 Comments
- DanielaBorgialli
  1 year, 3 months ago
  
  I like this Sara. (Being a person who feels like Charlie Brown in class with the blah blah teacher -the minute people talk money/revenue / profit… huh?) I feel that I might like it shortened – you say “focus on profitability” – and my mind wants to know right away what that is and then vs what revenue is…. and then a tie in and your CTA….…Read More
  - SaraFins
    1 year, 3 months ago
    
    Thank you for the input and your honesty!
- Blair Hope
  1 year, 3 months ago
  
  I love this! I had a question about the difference between revenue and profitability, and then you answered it. You asked questions and shared tips without making me feel like I was doing something wrong, and when I realized I don’t do this – you offered a solution and hope!
  - SaraFins
    1 year, 3 months ago
    
    Thank you so much, Blair! I’m glad it felt clear and helped you in some way.
- JoelElfman
  1 year, 3 months ago
  
  Hi Sara, I felt there was too much explanation. I think most people understand some of the things you were explaining. So I cropped considerably. If you want to keep more of the explanations, I would tighten it up.
  Technically, most of what is written is about making money & profit which could apply to marketing, sales, or other arenas.
  Maybe…Read More
  - SaraFins
    1 year, 3 months ago
    
    Thanks for the thoughtful input, Joel!
ShannonHernandez

• 1 year, 3 months ago

Hi everyone! It’s Jordyn, client care assistant with The Content Personality® Club. We’re having a little tech issue getting the video recording from last week’s call on September 20th. Until we have it fixed up, please see the call recording for September’s Convert session here:

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Dan Lewis

• 1 year, 3 months ago

Case Study

Badass of the Month – Ariana Klitzner

Ariana’s an independent business consultant working with digital health companies, foundations, and nonprofits – and a genuine badass. She specializes in driving specific operational or strategic projects for growing organizations who don’t yet have the staffing to get ahead of the game.…Read More

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3 Comments
- Dan Lewis
  1 year, 3 months ago
  
  I added a call to action (Schedule a consultation with a calendar link) and posted this case study to Linked In (tagging the client) yesterday. It’s performed very well on Linked In (over 1500 impressions in 24 hours and 35 likes). I attribute a lot of this to the client’s robust network. I also PMed the posting to a number of acquaintances,…Read More
- AmyHager
  1 year, 3 months ago
  
  I saw this post. The only suggestion I had was why didn’t you tag your client in the post? (I only saw it on FB, maybe you did on LinkedIN)
  This is very well written. Good work.
  Those who liked – have you met them? Do you need to meet them?
  Sometimes I will go to the comment when someone likes and ask them a question to get them to engage if I…Read More
  - Dan Lewis
    1 year, 3 months ago
    
    Thanks for your feedback, Amy. Ariana and I aren’t connected on Facebook. But we are on Linked In, and I tagged. She’s got a very robust network! Over 3,200 impressions, 60 likes, and 20 comments. I engaged all the comments and scanned all the likes looking for people I should connect with. Ariana reposted the post with her own preface, and tagged…Read More
JoelElfman

• 1 year, 3 months ago

Here is video,

& attached text for SM below.
Again, my eyes are all over the place, too many Ums, and a bit too much laughter, but tons of fun to shoot these Behind the Scenes posts.
All comments are welcome on video or on the short accompanying…Read More

2 Comments
- AmyHager
  1 year, 3 months ago
  
  I think as you get more comfortable, it will be smoother. But, I also think this is starting to feel more like you! Keep recording the videos.
  - JoelElfman
    1 year, 3 months ago
    
    Thanks, Amy!
JoelElfman

• 1 year, 3 months ago

Here is a new video,

& attached text for SM below for a new Behind the Scenes post.
My eyes are all over the place, too many Ums, and a bit too much laughter, but it was a fun piece to shoot.
All comments are welcome on video or on the short accompanying…Read More

2 Comments
- AmyHager
  1 year, 3 months ago
  
  I almost feel you like you could go into a story of how you surprised yourself when you figured out you were protecting yourself. I really have no idea how I would answer your question or if this have ever happened to me. If I didn’t watch your video, I am clueless. So, maybe give a little more in the post.
  - JoelElfman
    1 year, 3 months ago
    
    Thanks, Amy, I will work on it. Hope you are enjoying yourself in the wilds of Wyoming. 🙂
RuthRoland

• 1 year, 3 months ago

FLAP YOUR WINGS reboot:
They never expected THIS to hatch out of their egg!
“If an egg is in your nest, you sit on it and keep it warm. It doesn’t matter whose egg it is.” That’s one of the many lines that brought tears to my eyes.

Jeff brought home a copy of P.D. Eastman’s Flap Your Wings from a garage sale when Cole was little. I was excited b…Read More

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4 Comments
- JoelElfman
  1 year, 3 months ago
  
  Ruth this is awesome!
  
  A couple of small things come to mind
  
  1- referencing the author – I would add a tiny more explanation – “”I was excited because I knew Eastman’s books, Are You…”
  
  2- layout – I might consider putting the NOT – on the same line as Fiddlesticks
  – and bolding “What would make it IMPOSSIBLE…” (I love this question)…Read More
  - RuthRoland
    1 year, 3 months ago
    
    Still thinking of an appropriate question/suggestion. I love the idea of a question, but I also think the aiming and practicing themes are apt. Integrity, loyalty, and non-judgment take a back seat (albeit leaning forward and sometimes tuning the radio) to those we actively teach. Not directly addressing the audience also seems more comfortable…Read More
    - RuthRoland
      1 year, 3 months ago
      
      Also–I don’t know how to bold text on this platform, but I’ve bolded “THIS,” “NOT,” and “what would make it IMPOSSIBLE.”
      
      JoelElfman
      1 year, 3 months ago
      
      whatever you do to make it stand out more is useful.
JoelElfman

• 1 year, 3 months ago

Here is a draft video, it hasn’t gone out yet, unless someone stumbles across it on YouTube,

My Content Personality is Live/In-person. The script is below, it roughly follows the video.

I have not designed the mentioned workshop yet, I thought using this Behind the Scenes video might be an interesting way to…Read More

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4 Comments
- RuthRoland
  1 year, 3 months ago
  
  This is the best video I’ve seen from you, Joel! It’s warm and conversational. It’s just a tad disconcerting that you seem to be looking at my belly button most of the time instead of in my eyes. What if you dressed up the camera lens with a wig above and bowtie beneath? And hid your image (if that’s what you’re talking to)? You made good contact…Read More
- Shannon
  1 year, 3 months ago
  
  THIS VIDEO is fantastic Joel! so smoothe and the messaging is fantastic. YAY. Like Ruth said, with time, you’ll be looking at us in our eyes. Keep it up!
  - JoelElfman
    1 year, 3 months ago
    
    Thanks Ruth! I was trying to keep my eyes up, but I guess I started looking at my image again. The idea of putting a wig around the camera is hysterical. I was looking at cameras or a stand for my phone. I wasn’t quite seeing what I wanted. I guess I will look again. Thanks, again for your wonderful encouragement.
  - JoelElfman
    1 year, 3 months ago
    
    Hi Shannon, Thanks for your wonderful words. This one was fun, and thinking of a way to tie back to both my mailing list & testing the concept of this class w/ a waiting list was super cool! I don’t think I would have imagined that without the constant inspiration from you, Amy & the group. I’m still thinking of recording this one more time, any…Read More
DanielaBorgialli

• 1 year, 3 months ago

Ok – so i tried to upload my attempt at this month’s messaging here and that didn’t work so i just went for it… – not sure what my block to this task is but here’s my attempt…
https://www.instagram.com/reel/CxS8Xogrmh9/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

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1 Comment
- Shannon
  1 year, 3 months ago
  
  I LOVE knowing this about you – swimming and tango and the stamina that’s needed. Well done – gives me a DIFFERENT glimpse into your world. <3
AmyHager

• 1 year, 3 months ago

This was my attempt at bridging something I do often (cook) and my business. Great session this week, I look forward to seeing more of your content being shared, email, posted, published… whatever. Get it out there

https://www.facebook.com/amy.hager.58/posts/pfbid0NNeTXGHThMREdBrggYwx17gpRLXvUPcptaoTYam9udj3f8PaMbDJiYMKkP1gUgiil

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2 Comments
- DanielaBorgialli
  1 year, 3 months ago
  
  i see… seems too easy!!! 🙂
- Shannon
  1 year, 3 months ago
  
  @amymshannonhernandez-com I was SO impressed when I saw this post in my feed a couple days ago. You bridged it SO well.
RuthRoland

• 1 year, 4 months ago

Sometimes, I swear, I can follow recipes exactly the way they’re written.

But they rarely turn out as well as when I take a few liberties. Know what I mean?
The vegetables cut in your family’s preferred shapes.
The sugar and salt adjusted to your tastes.

Even adding the ingredients in the order you’re most comfortable with (liquids first vs. d…Read More

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3 Comments
- Shannon
  1 year, 4 months ago
  
  Hey Ruth – I love this storytelling and anology – but where is the tie in back to you, your biz, the lesson with music, etc? I feel like this ends kinda abruptly – I’m a little lost. Can you patch the holes?
  - RuthRoland
    1 year, 4 months ago
    
    Working on it! I know what it is, but this sounds so little like me I kinda abandoned it. Trying a different tone that feels less like every email salesperson I’ve ever encountered. Stay tuned!
- DanielaBorgialli
  1 year, 3 months ago
  
  I love this! and yes – what Shannon said!!! 🙂
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