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NITTY-GRITTY DETAILS post 2 of 5
How to turn holiday schedule mess
into holiday practice success:
“When I’m out of my normal routine, I’m always forgetting to practice.
My usual schedule doesn’t work any more–there just doesn’t seem to be a good time.”It’s good to take time away from your instrument, but after a month (or even a few days!)…Read More
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![Profile picture of DanielaBorgialli]()
i love this- the idea of holiday stacking!!! so awesome!!! Katy Bowman would call it “movement snacking”!!! 🙂
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![Profile picture of RuthRoland]()
Cool.
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NITTY-GRITTY DETAILS post 3 of 5
Keep up your chops over break
without missing the festivities!
“There are always other people around when it’s time to practice.”So you’ve set a time to practice, but when that time comes…
your sister has her stuffed animals lined up on the piano,
your dad is trying to get you to taste his freshly-b…Read More![Profile Photo]()
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2 Comments-
![Profile picture of MelaniAlcaino]()
Another great post – this made me laugh!
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![Profile picture of Dan Lewis]()
Like this hook. “Keep up your chops” is specific and evocative. Focuses on the competence you’ve gained, rather than feelings of guilt and shame for not practicing.
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Nitty Gritty Details post. This is a first draft. Does it flow?
Here’s a major reason why your personal brand photos aren’t bringing in new clients.
You’re not defining your unique brand-essence (simply, your singular way of showing up in service of your clients) to guide your photo shoot.
A “show up and shoot” approach to brand…Read More
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8 Comments-
![Profile picture of RuthRoland]()
I love this. Yes, it flows wonderfully. Well done!
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![Profile picture of Mariela Cabezas - soulbusinessdesign.com/]()
For me, a hook would be : “A “show up and shoot” approach to brand photography is inadequate to produce photos that connect with clients.” Having had at least 3 brand photoshoots already, this sentence would stop me in my tracks and I would like to keep reading.
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![Profile picture of Dan Lewis]()
Oooooh! Thanks, Mariela! That’s a big help! Since you’ve had a number of photo shoots yourself, I’d love to hear your experience – what you were after, frustrations, what succeeded and what didn’t, etc.
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![Profile picture of Mariela Cabezas - soulbusinessdesign.com/]()
That would be a very long reply here. Would you like to meet for a quick virtual coffee? Email me at mariela@soulbusinessdesign.com. We can even be referral partners. Most of my clients need brand images before we create the website.
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![Profile picture of Dan Lewis]()
Would love to get on a Zoom call! Can you schedule something on my calendar? https://calendly.com/badassity/consultation
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![Profile picture of Dan Lewis]()
Possible hook: Coaches, is your brand photo shoot a crap shoot?
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![Profile picture of Mariela Cabezas - soulbusinessdesign.com/]()
That “crap shoot” hook doesn’t sit right with me. Like you are telling me that what I do is crap. Why not just that sentence about the “show up and shoot” approach?
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![Profile picture of Dan Lewis]()
It’s a reference to a dice game called “Craps”, where everything is determined solely by chance. Obviously a dated cultural reference!
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Hi All!
Hope everyone is well! I’ve included my new promotional video for my company I started here. My mission is to bring Mindfulness Stress Reduction to schools for teachers. Please take a look and offer any feedback you may have. Thank you in advance and enjoy the…Read More
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![Profile picture of AmyHager]()
Where and how are you using this video?
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![Profile picture of KerriKender]()
I shared it on social media platforms, Linkedin especially, and will be sending out an email campaign this week. Also in the works of creating a landing page with my web developer, so once that’s up, it will be included in my professional development offering on that page. Any other suggestions?
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![Profile picture of Shannon]()
Hi @kerrikalmgmail-com – so proud of you! I like your ideas for use. My one concern is that this is an informative video – which is great – but it doesn’t address the benefits of 1) the end result of working with you or 2) tell how your process is unique. No worries – these can be done in other videos geared more toward selling. Just wanted to see…Read More
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![Profile picture of KerriKender]()
I’m going to create more video content. I am trying to decide how I’m going to create video for messaging. Have to do some researching on what type of videos should be made and how? If it’s a marketing material, should I get it professionally done with editing? By series, do you mean a series of informational video selling my professional…Read More
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![Profile picture of Shannon]()
@kerrikalmgmail-com – awesome. Well I created videos with my iphone and NO EDITING for 13 years – no need to polish it all up. People want the real you. If you have a phone and a small tripod – you are good to go. And what if you didn’t do research? What if you made a video to go along with every piece of content you create in the club? Double the…Read More
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Great post!