• Happy New Year! See you all on Wednesday!!!

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  • I’m not going to be able to make the call on Wednesday because I’ll be on a plane to warm weather – woohoo!

    I wanted to share how I used my commitment statement in my marketing this week.

    I’m in the middle of a launch for my program so I created a post and put it on IG and FB. I also sent an email with similar wording but added a little…Read More

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  • Here are my brand statements:

    My Commitments

    To my clients:

    I am committed to helping learners to speak German confidently by focusing on conversations and visualization.

    I am committed to showing German learners that visualizing new material is not for kids but will improve memorization, is fun and will increase success.

    I am…Read More

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    • I got thrown off by the term “learners.” It suggests that they are already learning. Are you working with those who haven’t yet started learning the German language? I don’t easily pick up languages and I’ve not had great experiences with language teachers. I would want to know that you teach in a fun and supportive manner. That you’ll make it…Read More

    • I really like the 3rd statement to clients – it feels clear what you do and it feels light.
      The 4th client statement – has supportive and support and feels less clear. Maybe something like… “…supportive learning community that upholds values of … ” or “…supportive learning community by offering …. ”
      I like the industry statement and of…Read More

    • Here’s another possibility: I am committed to helping my clients speak German faster and with more confidence by incorporating fun visualization exercises and focusing on conversations.

      Your 2nd statement would need the word ‘just’ before the part about kids otherwise it sounds like kids can’t learn the way you teach.

  • Great session today! Next week, be ready to share where you published your brand commitment, and let’s dive into some of the other ways you can use this. Great brainstorming today ❤️

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  • What is mine to do concerning my clients:
    IATA is committed to bringing high quality argentine tango instruction to students who want to learn to social dance, to perform, to teach, or compete in AT.

    What is mine to do concerning the industry:
    I am committed to changing how AT is perceived by educating through workshops and classes.
    I am…Read More

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