• H! Here is my first stab at a value content email. I did not use the 3 related tips format. Not sure if that is a must, but I felt it flowed better this week. Feedback appreciated!

    Email subject line: Why focusing on your revenue could actually be hurting your business

    and what to do instead

    Hi TEST,

    When it comes to keeping track…Read More

    6 Comments
    • I like this Sara. (Being a person who feels like Charlie Brown in class with the blah blah teacher -the minute people talk money/revenue / profit… huh?) I feel that I might like it shortened – you say “focus on profitability” – and my mind wants to know right away what that is and then vs what revenue is…. and then a tie in and your CTA….…Read More

    • I love this! I had a question about the difference between revenue and profitability, and then you answered it. You asked questions and shared tips without making me feel like I was doing something wrong, and when I realized I don’t do this – you offered a solution and hope!

    • Hi Sara, I felt there was too much explanation. I think most people understand some of the things you were explaining. So I cropped considerably. If you want to keep more of the explanations, I would tighten it up.
      Technically, most of what is written is about making money & profit which could apply to marketing, sales, or other arenas.
      Maybe…Read More

  • Ok – so i tried to upload my attempt at this month’s messaging here and that didn’t work so i just went for it… – not sure what my block to this task is but here’s my attempt…
    https://www.instagram.com/reel/CxS8Xogrmh9/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

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    • I LOVE knowing this about you – swimming and tango and the stamina that’s needed. Well done – gives me a DIFFERENT glimpse into your world. <3

  • This was my attempt at bridging something I do often (cook) and my business. Great session this week, I look forward to seeing more of your content being shared, email, posted, published… whatever. Get it out there ❤️

    https://www.facebook.com/amy.hager.58/posts/pfbid0NNeTXGHThMREdBrggYwx17gpRLXvUPcptaoTYam9udj3f8PaMbDJiYMKkP1gUgiil

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  • Hey everyone! I took a stab at writing an email with the behind the scenes content and I’d love some feedback. I am not sure exactly how to tie in the CTA. I feel like it kind of sneaks up on you and needs a better transition. The topic is Travel and the hook is a question. Thanks!

    Here is the email:

    Title: How can getting your finances…Read More

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    3 Comments
    • Well done! Neither of your CTAs bothered me. I would have preferred the first one (Want to hear more about that?…) in parentheses, but it works as is. I bet others will have tips about how to smooth those transitions, but to me they worked well.

    • Thanks for sharing your love of travel, Sara. I love to travel too! May I make two suggestions?
      Get specific and sensory. It’s the little details that spark engagement and presence you. Today I’m thinking back to a trip to Venice we made on our honeymoon. I remember the heat and the orange glow of the molten glass in the glass-blowing workshop on…Read More

    • I see how you feel you have dumped all the engagement at the end. What if you sprinkle it throughout and bold it so people see it.
      Title: How can getting your finances organized free you from FOMO?

      I’m not sure if you know this about me, but I love to travel. I do it any chance that I get. From a weekend spa getaway to a trip to a new city – I’m…Read More

  • Trying out Bold Qualifiers – for my “Tango Training Class” (which I want to expand beyond tango dancers but those are the people who like it and are coming to it at the moment.)

    To get the best results for the “tango training class” you are a person:

    who can walk comfortably for 20 minutes
    who is ready to make time and space for you…Read More

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