• Possible hooks:

    *3 reasons you’re losing out on dances at festivals
    * why your embrace could be costing you dances
    *why you feel uncomfortable in your embraces
    *want to improve your social dance connection and get more dances?
    *from chaos to clarity in your embrace
    *from ho-hum to orgasmic in your social dancing
    *Stop getting stepped on…Read More

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    6 Comments
  • H! Here is my first stab at a value content email. I did not use the 3 related tips format. Not sure if that is a must, but I felt it flowed better this week. Feedback appreciated!

    Email subject line: Why focusing on your revenue could actually be hurting your business

    and what to do instead

    Hi TEST,

    When it comes to keeping track…Read More

    6 Comments
    • I like this Sara. (Being a person who feels like Charlie Brown in class with the blah blah teacher -the minute people talk money/revenue / profit… huh?) I feel that I might like it shortened – you say “focus on profitability” – and my mind wants to know right away what that is and then vs what revenue is…. and then a tie in and your CTA….…Read More

    • I love this! I had a question about the difference between revenue and profitability, and then you answered it. You asked questions and shared tips without making me feel like I was doing something wrong, and when I realized I don’t do this – you offered a solution and hope!

    • Hi Sara, I felt there was too much explanation. I think most people understand some of the things you were explaining. So I cropped considerably. If you want to keep more of the explanations, I would tighten it up.
      Technically, most of what is written is about making money & profit which could apply to marketing, sales, or other arenas.
      Maybe…Read More

  • Here is video,

    & attached text for SM below.
    Again, my eyes are all over the place, too many Ums, and a bit too much laughter, but tons of fun to shoot these Behind the Scenes posts.
    All comments are welcome on video or on the short accompanying…Read More

    2 Comments
  • Here is a new video,

    & attached text for SM below for a new Behind the Scenes post.
    My eyes are all over the place, too many Ums, and a bit too much laughter, but it was a fun piece to shoot.
    All comments are welcome on video or on the short accompanying…Read More

    2 Comments
    • I almost feel you like you could go into a story of how you surprised yourself when you figured out you were protecting yourself. I really have no idea how I would answer your question or if this have ever happened to me. If I didn’t watch your video, I am clueless. So, maybe give a little more in the post.

  • FLAP YOUR WINGS reboot:
    They never expected THIS to hatch out of their egg!
    “If an egg is in your nest, you sit on it and keep it warm. It doesn’t matter whose egg it is.” That’s one of the many lines that brought tears to my eyes.

    Jeff brought home a copy of P.D. Eastman’s Flap Your Wings from a garage sale when Cole was little. I was excited b…Read More

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    4 Comments
    • Ruth this is awesome!

      A couple of small things come to mind

      1- referencing the author – I would add a tiny more explanation – “”I was excited because I knew Eastman’s books, Are You…”

      2- layout – I might consider putting the NOT – on the same line as Fiddlesticks
      – and bolding “What would make it IMPOSSIBLE…” (I love this question)…Read More

      • Still thinking of an appropriate question/suggestion. I love the idea of a question, but I also think the aiming and practicing themes are apt. Integrity, loyalty, and non-judgment take a back seat (albeit leaning forward and sometimes tuning the radio) to those we actively teach. Not directly addressing the audience also seems more comfortable…Read More

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