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58 Headlines and Hooks! (after going through Shannon’s list I referenced my own curated list from this newsletter: https://go.creatorhooks.com/signup until I got tired)
1. For music students who are tired of “starting over”
after every holiday break:2. Tired of “starting over” with music lessons
after every holiday break?3. How you…Read More
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Nitty Gritty Details post. This is a first draft. Does it flow?
Here’s a major reason why your personal brand photos aren’t bringing in new clients.
You’re not defining your unique brand-essence (simply, your singular way of showing up in service of your clients) to guide your photo shoot.
A “show up and shoot” approach to brand…Read More
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![Profile picture of Mariela Cabezas - soulbusinessdesign.com/]()
For me, a hook would be : “A “show up and shoot” approach to brand photography is inadequate to produce photos that connect with clients.” Having had at least 3 brand photoshoots already, this sentence would stop me in my tracks and I would like to keep reading.
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![Profile picture of Dan Lewis]()
Oooooh! Thanks, Mariela! That’s a big help! Since you’ve had a number of photo shoots yourself, I’d love to hear your experience – what you were after, frustrations, what succeeded and what didn’t, etc.
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![Profile picture of Mariela Cabezas - soulbusinessdesign.com/]()
That would be a very long reply here. Would you like to meet for a quick virtual coffee? Email me at mariela@soulbusinessdesign.com. We can even be referral partners. Most of my clients need brand images before we create the website.
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![Profile picture of Dan Lewis]()
Would love to get on a Zoom call! Can you schedule something on my calendar? https://calendly.com/badassity/consultation
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![Profile picture of Dan Lewis]()
Possible hook: Coaches, is your brand photo shoot a crap shoot?
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![Profile picture of Mariela Cabezas - soulbusinessdesign.com/]()
That “crap shoot” hook doesn’t sit right with me. Like you are telling me that what I do is crap. Why not just that sentence about the “show up and shoot” approach?
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![Profile picture of Dan Lewis]()
It’s a reference to a dice game called “Craps”, where everything is determined solely by chance. Obviously a dated cultural reference!
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Here is what I came up with in tonite’s session / would love some feedback before I post 😉
If you don’t address limiting beliefs now you’ll hate yourself later
Every now and then a belief gets into a conversation with a client, for example : “I feel I must be in the gift of myself”.
It may seem beautiful to you, to be in the gift of…Read More
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![Profile picture of Mariela Cabezas - soulbusinessdesign.com/]()
I think I would be more direct in the hook. How about using the one that is on the handout (I think this was you?) “To People That Want to Feel Fulfilled But Don’t Know How to Get Started “
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![Profile picture of Claire Peltier]()
thanks Mariela – This one is another of Shannon’s hook ! I felt it was more suitable
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![Profile picture of JoelElfman]()
I apologize, I don’t understand the example, “I feel I must be in the gift of myself”. This sentence doesn’t make sense to me personally. Is there supposed to be a comma or some other grammatical marker in this sentence. In the alternative is there another example of a limiting belief you can use from a client or somewhere else.
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![Profile picture of Claire Peltier]()
Thanks Joel, I have tried to explain it in the comment below
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![Profile picture of DanielaBorgialli]()
I’ve been trying to translate “I feel I must be in the gift of myself” to french! IS this an expression? or are we talking about deservedness? worthiness?
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![Profile picture of Claire Peltier]()
Hi Daniela and Joel, you are right it does not sound right in english but I haven’t been able to find a better translation.
In French the expression is “etre dans le don de soi’.
Which basically is about giving everything, all you can and beyond, to others. Typically, that would be Mother Teresa 😉 I
t is also quite often a belief of people…Read More
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![Profile picture of JoelElfman]()
apologies, I forgot this was a translation. This article might help. And you can use some of these terms in this article for additional searches or for use in a Thesaurus for alternative words, https://www.psychologytoday.com/us/blog/living-on-automatic/202308/people-who-give-too-much#:~:text=Key%20points,those%20who%20are%20pathologically%20altruistic.
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![Profile picture of DanielaBorgialli]()
@catpeltiergmail-com do the clients know they are “over giving”?
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![Profile picture of Claire Peltier]()
In that case, yes – as they haven even turned it into a belief and are consciously saying ‘I have to overgive.
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![Profile picture of Claire Peltier]()
Thanks Joel, that’s a great article
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25 OBJECTIONS:
1. Too expensive
2. No time
3. Too far away
4. Too much traffic5. Too old
6. Too young
7. Not experienced enough
8. Too many bad habits9. Forgets to practice
10. Unwilling to practice
11. Practice is ruining our relationship!12. Not talented
13. Tone deaf
14. Unteachable (stubborn/stuck in my ways/old…Read More![Profile Photo]()
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![Profile picture of Claire Peltier]()
I love it Ruth ! Now I am curious to see the piece you write on it 🙂
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![Profile picture of DanielaBorgialli]()
I love this too!!!! Can this be a piece in itself??? I want to make a list too now!
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Hi everyone! I just wrote a post from what we learned in this week’s session. Let me know what you think!
For People Who Want to Buy Clothes That Skyrocket Their Confidence with Style
Here’s 3 major reasons why you keep buying clothes that hang in your closet:
1. You don’t know how to use COLOR to boost your appearance.
2. You don’t kno…Read More![Profile Photo]()
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![Profile picture of AmyHager]()
Great first draft. Just a little clean up to the last paragraph./
Join today with an exclusive membership fee of $30 a month or $336 for the year! The VIP Personal Style Club will meet online every 3rd Thursday of the month at 11 am CT at starts January 18th. Can’t make it live? No worries! It will be recorded and posted in the private Facebook Group. -
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One other suggestion. Let’s have fun and learn how to slay dressing in a way that does not represent the true YOU. I would remove does not, and speak in the affirmative. Dress in a way that REPRESENTS the TRUE YOU!
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![Profile picture of Dan Lewis]()
Yes!
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![Profile picture of Shannon]()
HI @melani-alcaino16gmail-com – is the problem they buy clothes that hang in their closet unworn? (b/c hang in you closet by itself is confusing to. me). And if that is the case (seems as it is), then this title needs to connected with the overall message. As it is now, it doesn’t. But I would make it read something like this: For People Who Want…Read More
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![Profile picture of RuthRoland]()
“clothes that just hang in your closet” plus the adjustment to the headline Shannon suggested. Great job!
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![Profile picture of Mariela Cabezas - soulbusinessdesign.com/]()
I like it, but I would change this part to a positive statement: “slay dressing in a way that does not represent the true YOU.” P.S.: I just saw that someone posted above.
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I love this. Yes, it flows wonderfully. Well done!