It is clear that you have a lot of experience and intel about this topic – perhaps you could frame it a bit clearer off the top so it’s a bit more clear who you serve and what problem you are solving for (in this piece) I can read between the lines but I think the idea is that we shouldn’t make our customers – everyone reads for a “what’s in it…Read More

Is this following any of the formats?

I don’t know what expedition means until the second sentence. It was confusing to me. Leadership feels like a broad category. I cannot immediately tell if I fit into who you are looking for. Asking me if I’m ready for it brings up feelings of doubt and uncertainty, not hope or trust, or possibility. (Again, maybe I’m not the right person!) What is…Read More

Hi Thia, your content is good, but I can’t tell who your LCT is for. I don’t think it’s for me, but I’m not sure. I also got a bit confused when you said “employer brand differentiator,” I have no idea what that means but maybe your target audience will.

I also felt confused with ” because we are not a workout once and say you are fit type of…Read More

Great story! Maybe also tie in that retaining people and retraining can also be better for a business bottom line than throwing the baby out with the bathwater.

This is such a good story. If you added anything about how much people save to retain VS fire, that could be a quick line OR a whole new thought reversal piece.