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Sales Qualifier Questions:
1. Do you have the desire to learn a musical skill (instrument, voice, note reading, songwriting, etc.)?
2. Do you have the time to travel to and take a music lesson, plus time to practice during the week (approximately daily in one or more sessions for at least the length of the lesson)? If the student is under 10 years old, an adult must be available to supervise. Lessons are held the same day and time every week.
3. Are you committed to doing the necessary work (if under 10, with the partnership of an adult) to master the musical skill?
Background:
1. What are you looking for in a music teacher/school? (patient, rigorous, passionate, etc.)
2. How old is the intended student? (If an adult, you don’t have to put your exact age.)
3. What musical skill would you like to learn or develop? (specific instrument or voice, note reading, songwriting, preschool music, etc.)
4. What would you like to gain at the Baton Rouge Conservatory? (discipline, friends, confidence, etc.)
Investment:
1. Time to travel to and take a music lesson, plus time to practice during the week (approximately daily for at least the length of the lesson). If under 10 years old, an adult must be available to supervise.
2. $75/month for classes, $136/month minimum for 1:1 lessons, scholarships available
3. Commitment to work (if under 10, with the partnership of an adult) for a year or longer to master the musical skill and to ask for help when necessary
6 Comments-
![Profile picture of Claire Peltier]()
I like your questions Ruth (and the high converting rates !!). But I was wondering if you have students who want to take lessons but cannot/ will not make the time to practice daily, but may do it like twice a week. Knowing they ll make less progress obviously, but happy to go at their own pace – I am thinking people like me, in their 40s or 50s, who have played an instrument, want to go back but not quite the way they used to, more as an amateur, for their own joy ?
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![Profile picture of RuthRoland]()
Yes of course! These questions are a starting place and not exactly screening questions, which is why I am a little shy about using them before the call. However, it is still true that many of my students who only practice 0 – 2 times a week do not progress at all and only build bad habits. It’s actually more joyful to do 5 minutes a day than one hour once a week. This is all covered in the pre-registration call and too complicated to use in screening. Every day, as a practice like meditation, is the way to joy and mastery.
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![Profile picture of AmyHager]()
Ruth, use that in the question and I think the practice question can be a stand alone. Do you have time to practice daily? We believe it’s more joyful to do 5 minutes a day than one hour once a week and students who have a daily practice habit tend to progress quicker.
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![Profile picture of Dan Lewis]()
It seems like you’re asking people to commit to a lifestyle in order to be successful. I’m curious about things like, what’s going to get in the way of you putting in the necessary practice time? I’m also curious about their vision of success for 3 months, for 6 months, for a year. And I’m also curious about their story – why do they want to learn an instrument, act. and why THIS skill. I think that’s where you’re going to find the leverage to help people be successful.
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![Profile picture of RuthRoland]()
Yes, thank you Dan, these are all questions we already use on the sales call and intake sheet. At this stage I wouldn’t want to use them (particularly “what will get in the way?”) as qualifier questions for fear they would scare folks away.
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My sales calls have an extremely high conversion rate–near 100%. Maybe these questions would be better as reinforcing questions for the sales call? We have some of them on our interest form (pre-call), some of them on the call, and others in an onboarding form. We seem to have patched the leak from the interest form to booking a call, so that’s good. Now I would love for more website visitors to fill out the form.