RuthRoland

Dan Lewis

• 4 months, 2 weeks ago

Nitty Gritty Details post. This is a first draft. Does it flow?

Here’s a major reason why your personal brand photos aren’t bringing in new clients.

You’re not defining your unique brand-essence (simply, your singular way of showing up in service of your clients) to guide your photo shoot.

A “show up and shoot” approach to brand…Read More

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8 Comments
- RuthRoland
  4 months, 2 weeks ago
  
  I love this. Yes, it flows wonderfully. Well done!
- Mariela Cabezas - soulbusinessdesign.com/
  4 months, 2 weeks ago
  
  For me, a hook would be : “A “show up and shoot” approach to brand photography is inadequate to produce photos that connect with clients.” Having had at least 3 brand photoshoots already, this sentence would stop me in my tracks and I would like to keep reading.
  - Dan Lewis
    4 months, 2 weeks ago
    
    Oooooh! Thanks, Mariela! That’s a big help! Since you’ve had a number of photo shoots yourself, I’d love to hear your experience – what you were after, frustrations, what succeeded and what didn’t, etc.
    - Mariela Cabezas - soulbusinessdesign.com/
      4 months, 2 weeks ago
      
      That would be a very long reply here. Would you like to meet for a quick virtual coffee? Email me at mariela@soulbusinessdesign.com. We can even be referral partners. Most of my clients need brand images before we create the website.
      
      Dan Lewis
      4 months, 2 weeks ago
      
      Would love to get on a Zoom call! Can you schedule something on my calendar? https://calendly.com/badassity/consultation
- Dan Lewis
  4 months, 2 weeks ago
  
  Possible hook: Coaches, is your brand photo shoot a crap shoot?
  - Mariela Cabezas - soulbusinessdesign.com/
    4 months, 2 weeks ago
    
    That “crap shoot” hook doesn’t sit right with me. Like you are telling me that what I do is crap. Why not just that sentence about the “show up and shoot” approach?
    - Dan Lewis
      4 months, 2 weeks ago
      
      It’s a reference to a dice game called “Craps”, where everything is determined solely by chance. Obviously a dated cultural reference!
MelaniAlcaino

• 4 months, 3 weeks ago

Hi everyone! I just wrote a post from what we learned in this week’s session. Let me know what you think!

For People Who Want to Buy Clothes That Skyrocket Their Confidence with Style

Here’s 3 major reasons why you keep buying clothes that hang in your closet:
1. You don’t know how to use COLOR to boost your appearance.
2. You don’t kno…Read More

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6 Comments
- AmyHager
  4 months, 2 weeks ago
  
  Great first draft. Just a little clean up to the last paragraph./
  Join today with an exclusive membership fee of $30 a month or $336 for the year! The VIP Personal Style Club will meet online every 3rd Thursday of the month at 11 am CT at starts January 18th. Can’t make it live? No worries! It will be recorded and posted in the private Facebook Group.
- TracyDowning
  4 months, 2 weeks ago
  
  One other suggestion. Let’s have fun and learn how to slay dressing in a way that does not represent the true YOU. I would remove does not, and speak in the affirmative. Dress in a way that REPRESENTS the TRUE YOU!
  - Dan Lewis
    4 months, 2 weeks ago
    
    Yes!
- Shannon
  4 months, 2 weeks ago
  
  HI @melani-alcaino16gmail-com – is the problem they buy clothes that hang in their closet unworn? (b/c hang in you closet by itself is confusing to. me). And if that is the case (seems as it is), then this title needs to connected with the overall message. As it is now, it doesn’t. But I would make it read something like this: For People Who Want…Read More
  - RuthRoland
    4 months, 2 weeks ago
    
    “clothes that just hang in your closet” plus the adjustment to the headline Shannon suggested. Great job!
- Mariela Cabezas - soulbusinessdesign.com/
  4 months, 2 weeks ago
  
  I like it, but I would change this part to a positive statement: “slay dressing in a way that does not represent the true YOU.” P.S.: I just saw that someone posted above.
Dan Lewis

• 4 months, 3 weeks ago

Value Messaging
Wrote up a draft new client story. These client stories are intended to:
– demonstrate my expertise and 3-step process (define brand needs / design photo concept and expression / capture essence in the photo shoot)
– draw potential clients into imagining what this discovery and expression process might look like for themselves
-…Read More

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5 Comments
- Shannon
  4 months, 3 weeks ago
  
  Wow @danbadassity-com I LOVE this for so many reasons. We will get a visual with the story, we get the process you use – from the questions you ask AND then we get your insight as an expert about the elements of the photograph. I LOVE THIS. I might would ask a quesiton at the end that would engage people to comment/hit reply in email that would…Read More
- Shannon
  4 months, 3 weeks ago
  
  @danbadassity-com also – can you please uploadd your picture to your profile so we see YOU?
- RuthRoland
  4 months, 3 weeks ago
  
  Went right to your website to see the photo. Awesome, Dan!
- AllisonMarean
  4 months, 3 weeks ago
  
  I love how you wrote about what she wanted and then connected it to your outcome and how you met her needs and communicated her message through the picture. example-the stone church courtyard for its solidity and stability. great job!
  - Dan Lewis
    4 months, 3 weeks ago
    
    Thank you so much, Allison! For me the question is always, what does this photograph need to express / communicate? That drives everything else. Appreciate your feedback!
Ann Becks

• 5 months, 3 weeks ago

Hi everyone!
Just getting started here in the Forum. Very happy to be a part of this community.

For those interested here’s a little of my path… and what I offer.

My CP Type: Live/In person; Enneagram 1 with a 2 wing; Projector 6/2, with mental authority;
I consider myself to be quite introverted- but can definitely pull off an extroverted…Read More

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2 Comments
- TracyDowning
  5 months, 2 weeks ago
  
  I love this Anne!
  - Ann Becks
    5 months, 2 weeks ago
    
    Thanks Tracy. 😊
Dan Lewis

• 5 months, 3 weeks ago

Sales Qualifier Questions

I revised my sales qualifier questions on the Packages page of my website: https://www.badassity.com/packages
The qualifier questions are in the form of statements in a section entitled Who’s This For? for each of my packages.
Feedback requested: Are the differentiations of the packages clear? Each successive package…Read More

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3 Comments
- RuthRoland
  5 months, 3 weeks ago
  
  Very clear to me. One thing that might need to be explained is “on-location session”. This could be read as on your location or on a location of my choice.
- Claire Peltier
  5 months, 3 weeks ago
  
  Hi Dan, I like your packages, and the “who is it for” is very clear. That made me think about mine, as I have these sections on my offers and packages. But, Reality check : I don’t think people read them (if they even reach that place of the offer description page !)
  So I would suggest that you have a form (or maybe it is included in your sales…Read More
- AmyHager
  5 months, 2 weeks ago
  
  Remember, people don’t always read a website. I would use better question in your schedule a consultation form. “How can I help” is too generic.
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Ruth Roland

Director, Baton Rouge Conservatory

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