First draft of direct sales with testimonial. I think it’s all here. Needs sharpening and honing. Feedback appreciated!

Problem

Is this you? You’ve spent hundreds (or thousands!) of dollars and countless hours developing your business website. You may have hired a marketing consultant to help you with SEO, social media, and your website. You hired a photographer to take a “professional” headshot. You post new content regularly online.

And, klunk. Your website is just not generating inquiries.

There might be a number of reasons for this:
Your home page doesn’t capture attention.
Your messaging may be either vague or jargon-y.
Or,
Your website failing to create an emotional connection with site visitors.

That’s why I created the Personal Brand Essentials Portfolio program.

Personal Brand Essentials Portfolio

If you’re a transformational expert and the face of your business, a single “professional headshot” that merely indicates you’re reasonably professional and pleasant isn’t enough.

Your personal brand images need to:
– Stand out from the crowd of other transformational experts
– Express your unique way of being with your clients
– Create emotional connection
– Build anticipation of what you can accomplish
– Inspiration action to contact you
– Establish your professional authority
– Radiate your approachability and empathy

That’s a tall order! And that’s why a conventional approach to generic headshots won’t get you inquiry calls.

multiple signature images that vividly express your authority, your approachability and your humanity. The Personal Brand Essentials Portfolio captures the facets of you that matter to your ideal clients.

Who’s This For?

You’re a coach, consultant or transformational leader with a website and social media presence — and are committed to growing your online presence and authority.

You want to create greater emotional connection, build anticipation, and inspire action with your potential clients.

You’re ready to claim your most unique, authentic, and joyful way of showing up in service.

And you want to generate those inquiry calls from right-fit clients eager to meet you!

Results

Uncover and live into your unique essence. This is your authentic, most powerful and joyful way of showing up in service of your clients. You can think of your essence as the innermost core of you, fully expressed. And it’s the foundation of your “brand” as a transformational expert — and of creating professional images that express your powerful uniqueness.

A must-have, core portfolio of three stunning images that presence your authentic authority, approachability, and humanity. These are touchstone images for your website, social media, and collateral..

CONFIDENCE. You will create connection, build anticipation, and inspire action in your right-fit clients . . . before they ever meet you. With images you truly love, you’ll own your badassity. And get those inquiry calls.

Investment

Investment for the program and portfolio is $1195.

Now I get that investing in premium photography might seem extravagant (or even tinged with vanity). After all, isn’t everyone a photographer these days? With Badassity’s Personal Brand Essential Portfolio you hire more than a camera operator. You hire an experienced fine art portraitist + art director + brand consultant to ensure your compelling photographs do the job they need to do — get you client inquiries.

Here’s what a recent client said about me:

“I’m an executive and leadership coach. I’ve been working with Dan Lewis for the last month or so to shoot a new series of professional portraits following a bone marrow stem cell transplant I underwent last year. I wanted to know how other people see me and if they see me differently than they did before my cancer diagnosis and treatment.

A certified coach and photographer, Dan helped me clarify my coaching value proposition and gave me some great advice on reworking my website along the way. I can’t recommend Dan highly enough, especially if you’re a coach or independent consultant looking to better understand how you create value for your clients and how photography can help communicate that value.” Eric Fridman, Executive Coach

Here’s another way to think about your investment. If identifying, living into, and expressing your unique essence in bold, authentic image attracts just one new client, you’ve immediately made back your investment. (A recent client received an inquiry call before she even used her photos. I posted her photo and story on Linked In, and a mutual acquaintance immediately contacted her with new business.)

What’s Included

– Brand-essence discovery exercise and coaching session (Zoom) – get crystal clear on what about you lights clients up
– Photo session planning call (Zoom) – so we make sure the photographs express your authentic uniqueness boldly and vividly
– 2-hour on-location photography session – where the fun and magic happens. (Don’t worry. I’ll coach you.)
– Online photo proofs gallery
– Three different stunning retouched high resolution signature images (typically an authority image, an approachability image, and a candid image) – the photos the will express the dimensions of you that clients want to hire!
– Website review and guidance in how to use your images like a badass – I don’t just dump a batch of photos in your lap. I’ll instruct you on exactly where and how to use your photographs to maximum effect.

Call to Action

Are you a coach, consultant or transformational leader committed to being boldly visible in service of sharing your gifts with your right-fit clients? Would you like to share the full essence of who you are in your photos?

Schedule a complimentary inspiration session today!