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4-email nurture sequence
Here’s the first two emails. Will finish the other two by our meeting on Wednesday!Email 1 Template: Lead Magnet + Quick Intro
Subject Lines:FNAME, here is your resource, Visual Charisma for Coaches.
Preview: [visual Charisma]
Note: Send immediately upon resource opt-inHello there, FNAME!…Read More
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![Profile picture of CarrieWulf]()
I like the personalization of your subject line, but would rather see the full name of the resources as my preview text.
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Lead Magnet Homework
Lead Magnet Homework
Dan Lewis
Personal Brand Photographer and Brand Illuminator
I help coaches, consultants and transformational leaders crystalize their uniqueness in vivid, authentic signature images that get noticed and connect.
Lead magnet questions
1. Who is your Level 5 buyer?
Veteran coaches with high…Read More![Profile Photo]()
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![Profile picture of Dan Lewis]()
Insight of the day. I am tired of dealing with amateurs wrapped up in scarcity thinking.
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![Profile picture of Shannon]()
GOOD – then it’s time to jump in a smaller pond with bigger FISH you can photograph. This also means your messaing needs to shift to your new level 5 buyer. Great awareness.
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![Profile picture of Sam Brabender]()
Love the visual charisma. Stopped me in my tracks and made me think.
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![Profile picture of Shannon]()
With this shift – here is the messaging upgrades I see: 1) Brand Illumination Photographer (one title – tighten it up). In your “I Help statement”: be sure to say “veteran or established” this will weed out a lot of the scarcity and all in your fish! 3) CTA: Schedule Your Brand Illumination Session Today 4) I think your WHAT here is actually…Read More
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How my background makes me different from other photographers.
___________________________From paralysis to play
I don’t know about you ,but I can be an over-thinker.
Several years ago I took improvisational comedy classes at Second City here in Chicago, the launchpad of such actors as John Belushi, Alan Alda, Steve Carrell, Amy…Read More
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![Profile picture of CarrieWulf]()
Hey Dan! I like this story, and I can see how it ties directly into the work you do now. For me, it feels like the story from the past takes up more of your email than how it relates to what you do now. Is there a way you can shorten the past story and lengthen how it ties into your current process?
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![Profile picture of Blair Hope]()
I agree with Carrie’s comment above. I do love how you relate your improv experience to what you do now with photography. It sounds like you do the thinking and set the stage, creating a safe space and a great environment, and all your client has to do is show up and play and be themselves? That sounds SO freeing!…Read More
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![Profile picture of Dan Lewis]()
Thanks, Carrie and Blair! I slept on it, and decided the focus of the piece was off. Here’s my rewrite.
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![Profile picture of Dan Lewis]()
Ever get self-conscious in front of the camera?
If you’re a coach, consultant, entrepreneur, or transformational leader you know you need compelling brand photos to presence yourself online. But step in front of the camera and . . . CLUNK. You feel awkward, stiff, self-conscious, adrift. And, yeah, the images often reflect your discomfort.
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![Profile picture of ThiaPierson]()
L-O-V-E this
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What do I do differently from everyone else.
Subject line: Visual Charisma: Are your personal brand photos Vogue-ready?
Are your personal brand photos Vogue-ready?
Whaaaat??? What are you talking about??? I’m not a model or a celebrity!
Let me back up.
I do a lot of thinking about personal brand photography for truly transformational…Read More
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![Profile picture of Dan Lewis]()
Photo that goes with copy.
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![Profile picture of CarrieWulf]()
I like how you call your discovery call a “possibility consultation.” To me, this gives your process a high-touch, high-end feel. You could almost create a 3-part series that goes over the Naming, Framing, and Playing.
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![Profile picture of Dan Lewis]()
Thanks, @carriewulfdenprofessionalsolutions-com! I’m experimenting with some new languaging to see what lands.
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![Profile picture of Veronica (Vee) Drake]()
I LOVE everything about this!!!! Where do you live? I want this service! Class Act!
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![Profile picture of Dan Lewis]()
Thanks, Veronica! I’m in Chicago. Would love to work with you!
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![Profile picture of Shannon]()
Dan – love the topic. Your subject lines need to be 3-5 words max. 🙂 Consider: Why you need visual charisma. Or Do you have visual charisma?
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Doesn’t meet the criteria of this month’s topic, but I wanted to share a great client story that demonstrates my expertise. (Show it, don’t tell it!)
Badassity can come in deceptive packages.
“I’m just a little old lady that likes to write,” were among the first words out of Sue’s mouth on our brand discovery call.
True statement –…Read More
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![Profile picture of Ann Becks]()
Dan, this speaks directly to your expertise. The things you draw our attention to, isn’t stuff most of us would notice consciously or know. I found myself going back to the photo to see what I’d missed on my first pass. I also love this line: “Badassity can come in deceptive packages.” 😁 One question… I don’t quite understand what “hard, hard”…Read More
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![Profile picture of Dan Lewis]()
Thanks, Ann! I’m not 100% good on that line in the photo. Sue writes in a genre called “hard science fiction”, meaning it’s grounded in actual science. She’s a stickler for that. I was also looking for a line that would contrast with Sue’s little-old-lady physicality. Thanks for your thoughtful feedback!
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![Profile picture of Ann Becks]()
oh! cool!! And I love the contrast you pointed out… “little old lady” with “hard”.
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![Profile picture of Veronica (Vee) Drake]()
brilliant!
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![Profile picture of Dan Lewis]()
Thanks, Veronica!
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Yay! I love these. And I really love this messaging: “There is no one you-er than you.” The subject line for email 1 is too long. REmember, about 5 words max. Otherwise these are great (do need to proofread again). And I LOVE the content you included!