I really like the flow of everything but the first FACT – it seems a little clunky to me, not smooth. Would it be smoother if you remove the “but” connector and just used a semicolon?

Hi Ally, really great stuff in here. Shannon & Amy often talk about focusing on one idea. So, I would be curious if they would see needing “huge blocks of time” & “writing every day” are 2 concepts or 1. Also, “block” has multiple meanings. And could be fun to play with some of it’s meanings at the end, as in you “Writers’ “Block Party” vs.…Read More

Based on previous comments above, switch “blocks” & “chunks”. I would consider using more emotionally charged words & metaphors. Here is a potential example for Fact 1: FACT — Large chunks of time are stressful and hard to prioritize but smaller blocks are much easier to put in your day and stick to.
Think about the number of tasks you have to a…Read More

Please forgive for this. I’m not sure if your last 2 Facts are potentially wandering from fact to opinion. I would advocate for making sure your facts are inarguable.
Fact 2 – I would consider adding something about, if you have a regular job or a host of responsibilities, then …. is exhausting.
Might also help you define your audience to…Read More

Hi Ally, Good points here leading to your CTA, I think your copy may be even more effective if it were tightened up and punchier. E.g., Myth: I will never finish my book unless I devote huge blocks of time to write EVERY SINGLE DAY. Fact: I have helped dozens of /many clients finish their books on deadline by co-designing a personal writing…Read More

I like this! I lke how you compared it to working your muscles. And I like how you recapped the myth at the end.

Fact #1, while true, is not helpful to your cause. The fact you want is that a book CAN get done in small chunks.

Fact #2: Not writing every day doesn’t make you ineffective, it can actually be helpful

Fact #3: You can complete your book in a way that serves you, your life, and your schedule