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    Trae & Wyatt Spears is feeling Excited

    Hey, y’all! We are Trae and Wyatt and we own Ghostlight Marketing Agency. We are SO excited to be a part of the CLUB! Excited to learn all we can and gain lots of new friends. 😀

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  • What do I do differently from everyone else.

    Subject line: Visual Charisma: Are your personal brand photos Vogue-ready?

    Are your personal brand photos Vogue-ready?

    Whaaaat??? What are you talking about??? I’m not a model or a celebrity!

    Let me back up.

    I do a lot of thinking about personal brand photography for truly transformational…Read More

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  • Hey Ladies – would you mind watching this super short promo video for my free group – The intuitive Incubator – I’d love feedback. would you join this?

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  • Doesn’t meet the criteria of this month’s topic, but I wanted to share a great client story that demonstrates my expertise. (Show it, don’t tell it!)

    Badassity can come in deceptive packages.

    “I’m just a little old lady that likes to write,” were among the first words out of Sue’s mouth on our brand discovery call.

    True statement –…Read More

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    • Dan, this speaks directly to your expertise. The things you draw our attention to, isn’t stuff most of us would notice consciously or know. I found myself going back to the photo to see what I’d missed on my first pass. I also love this line: “Badassity can come in deceptive packages.” 😁 One question… I don’t quite understand what “hard, hard”…Read More

      • Thanks, Ann! I’m not 100% good on that line in the photo. Sue writes in a genre called “hard science fiction”, meaning it’s grounded in actual science. She’s a stickler for that. I was also looking for a line that would contrast with Sue’s little-old-lady physicality. Thanks for your thoughtful feedback!

  • Differentiator:
    SPARK streamlines your tech and processes to increase your capacity to contribute to social impact programs, and support causes you are passionate about.

    Subject Line: I just wanted you to know… (85% on monster insights headline optimizer)
    Preview Text: How will you feel in a month?

    Hey [Name]!

    A few months ago, I got a…Read More

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