• Not sure it’s my final draft, but I’d love feedback on this. I can’t make the live call this week. My resource is 5 Hidden Reasons for Pet Behavior, and my target audience are Pet Moms (and maybe some Dads) who are stressed out or whose life has been affected (limited what they do) due to their pet’s behavior. I struggled a bit because I don’t…Read More

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  • We can’t wait to see how your messaging has been working. Feel free to share links to your newsletter or social so we can celebrate with you. This content doesn’t just have to live in your nurture sequence. We will review anyone who needs their work reviewed on Wed and work in groups. If you missed last Wednesday’s session, please watch before…Read More

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  • Hello new fellow joyful marketing biz friends! I’m Christine, and I’m excited to be a part of this community! I’ve wanted to be here for a while, and the stars finally aligned for me to jump in and learn the ways of these fabulous humans! I can’t wait to meet all of you!

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  • Here is my draft:

    Have you ever thrown the baby out with the bathwater?

    Once an owner came into my HR office and said ‘we need to fire a VP’. As HR there are two things I always insist upon – process and doing the right thing. So of course I said ‘show me the documentation’. He brought back 3 pages of every minor and major grievance…Read More

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    • Great story! Maybe also tie in that retaining people and retraining can also be better for a business bottom line than throwing the baby out with the bathwater.

    • This is such a good story. If you added anything about how much people save to retain VS fire, that could be a quick line OR a whole new thought reversal piece.

  • Here’s my first draft — entitled: The CEO who cleaned toilets

    There once was a business owner who thought she was a CEO.

    She owned a retail store where she did everything…

    from bookkeeping, purchasing, selling, making displays, hiring, firing –She even cleaned the toilets!! She was exhausted trying to do everything herself even tho…Read More

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    • I think this is mostly there overall – I just want to ask – (because I am learning) is the ‘thought reversal’ clear enough? You USED to be the CEO and then needed to focus on your daughter and to your SURPRISE – the business grew – but WHY & HOW – I “think” needs to be addressed – so people can understand how you can help them.

    • what is WLPM? I think you need to just say it – work less, profit more because you are diving into another acronym with GROW.

    • Can you tie this back to toilets? After all, you started your business for freedom, even if you are not the one currently cleaning the toilets like I was! Let’s partner together and build your self-running business engine.

    • such an impactful story

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Ann Becks
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