• Here’s my first draft — entitled: The CEO who cleaned toilets

    There once was a business owner who thought she was a CEO.

    She owned a retail store where she did everything…

    from bookkeeping, purchasing, selling, making displays, hiring, firing –She even cleaned the toilets!! She was exhausted trying to do everything herself even tho…Read More

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    • I think this is mostly there overall – I just want to ask – (because I am learning) is the ‘thought reversal’ clear enough? You USED to be the CEO and then needed to focus on your daughter and to your SURPRISE – the business grew – but WHY & HOW – I “think” needs to be addressed – so people can understand how you can help them.

    • what is WLPM? I think you need to just say it – work less, profit more because you are diving into another acronym with GROW.

    • Can you tie this back to toilets? After all, you started your business for freedom, even if you are not the one currently cleaning the toilets like I was! Let’s partner together and build your self-running business engine.

    • such an impactful story

  • Draft of my first email. I am wondering if I should include photos of an aggressive dog, a cat and a horse, and I would like to find a great closing or ending. Feedback appreciated!…Read More

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    • I like the parallels you draw from kids acting out and our pets acting out. I can feel you passion for help those pet parents. As for your questions about pictures, do you have any before and after pictures? Or a picture of a “helped” pet? I might even include a before and after story of a pet and parent that you helped. That might actually work…Read More

    • Love this copy and it is so relatable to readers (even those of us who don’t have children). It just makes sense. Well done!

    • Hi there – thought I would offer some insights that my sister (a 35+ year veterinarian) used to say about pets & kids….. If the kids walked thru the door and were ill mannered i.e. running all over the place, touching everything — then the pets would act similarly! And of course, vice versa was true — if the kids came into the clinic and were…Read More

  • Differentiator:
    SPARK streamlines your tech and processes to increase your capacity to contribute to social impact programs, and support causes you are passionate about.

    Subject Line: I just wanted you to know… (85% on monster insights headline optimizer)
    Preview Text: How will you feel in a month?

    Hey [Name]!

    A few months ago, I got a…Read More

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    • Hey Carrie! One thing I’m curious about is the nature of the decisions she was making that contibuted to her stress? Is it possible to capture how you help impact decisioning making?

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Ann Becks
@annannbecks-co