• Sometimes, I swear, I can follow recipes exactly the way they’re written.

    But they rarely turn out as well as when I take a few liberties. Know what I mean?
    The vegetables cut in your family’s preferred shapes.
    The sugar and salt adjusted to your tastes.

    Even adding the ingredients in the order you’re most comfortable with (liquids first vs. d…Read More

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    • Hey Ruth – I love this storytelling and anology – but where is the tie in back to you, your biz, the lesson with music, etc? I feel like this ends kinda abruptly – I’m a little lost. Can you patch the holes?

      • Working on it! I know what it is, but this sounds so little like me I kinda abandoned it. Trying a different tone that feels less like every email salesperson I’ve ever encountered. Stay tuned!

    • I love this! and yes – what Shannon said!!! 🙂

  • Here’s the Mr. Twinkletoes episode of my podcast, which I mentioned on the call this past week: https://kite.link/CPT65

    It’s one of my Creative Pep Talks, which I put out every other week on the podcast. They’re short, off-the-cuff, unedited episodes about a single creative tool or tip. I’ve been doing them for about two and a half years now.

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  • Hooks
    Van Gogh’s Electrified Face Stopped Me Cold
    Has a work of art ever stopped you dead in your tracks?
    Have you ever been surprised by joy?
    Ever been blind-sided by a work of art?
    Ever been mugged by a painting?
    Vincent Van Gogh mugged me in broad daylight.
    Dare to be vivid.

    Van Gogh’s Electrified Face
    The first painting of the Van Gogh…Read More

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    • Looking for feedback. Does the feeling come across? Too long?

    • @danbadassity-com – these are my two favorite hooks – way to brainstorm MANY and get the ideas flowing: Ever been mugged by a painting?
      Vincent Van Gogh mugged me in broad daylight.

    • @danbadassity-com – as far as the content goes, I loved the entire thing – minus the 2nd paragraph- I actually got lost there, and probably would have not kept reading. But if you take that out, I think it still flows very well and gets the point across. I also wan tot share that there is a way to transiton to the CTA that will really tie it all…Read More

        • Posted this revision on LinkedIn today:

          Ever been mugged by a work of art?

          A couple of weeks ago I went to Chicago’s Art Institute to take in a Van Gogh exhibition. The first painting, a self-portrait, stopped me cold and just wouldn’t let me pass.

          Van Gogh’s face was charged, vibrating, buzzing with luminous energy. Each whisker of his…Read More

  • Hey everyone! I took a stab at writing an email with the behind the scenes content and I’d love some feedback. I am not sure exactly how to tie in the CTA. I feel like it kind of sneaks up on you and needs a better transition. The topic is Travel and the hook is a question. Thanks!

    Here is the email:

    Title: How can getting your finances…Read More

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    • Well done! Neither of your CTAs bothered me. I would have preferred the first one (Want to hear more about that?…) in parentheses, but it works as is. I bet others will have tips about how to smooth those transitions, but to me they worked well.

    • Thanks for sharing your love of travel, Sara. I love to travel too! May I make two suggestions?
      Get specific and sensory. It’s the little details that spark engagement and presence you. Today I’m thinking back to a trip to Venice we made on our honeymoon. I remember the heat and the orange glow of the molten glass in the glass-blowing workshop on…Read More

    • I see how you feel you have dumped all the engagement at the end. What if you sprinkle it throughout and bold it so people see it.
      Title: How can getting your finances organized free you from FOMO?

      I’m not sure if you know this about me, but I love to travel. I do it any chance that I get. From a weekend spa getaway to a trip to a new city – I’m…Read More

  • So… I have been thinking about the AMA format. The idea we looked at on the last call was about finding time for your creative pursuits, and while folks on the call loved it, I’m just convinced it works.

    The reason I’m not convinced it makes sense is that the answer is really simple, and pretty much always going to be the same, with only…Read More

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    • format the AMA you are thinking of in the format that Shannon provided. I am not following you without better understanding what you are going to post.

    • Honestly, I think either works. If you’re nervous about it getting out of hand, choose the second topic. In my experience (based on mostly other peoples AMAs since I’ve only done one–but that one fit the pattern) people don’t pay as much attention to the topic as we think they will.

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Business Growth Strategist + Joy Advocate

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