• Week of April 15 newsletter draft – Subject: Join me for “Riding the Waves of Business: A Mastermind Day at the Lake” 🌊

    As I reflect on my journey in the insurance brokering world, I’m reminded of the challenges I faced as a mid-30s trailblazer in a male-dominated industry. Back then, there were few women brokerage owners, and being a young…Read More

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  • Draft of my first email. I am wondering if I should include photos of an aggressive dog, a cat and a horse, and I would like to find a great closing or ending. Feedback appreciated!…Read More

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    • I like the parallels you draw from kids acting out and our pets acting out. I can feel you passion for help those pet parents. As for your questions about pictures, do you have any before and after pictures? Or a picture of a “helped” pet? I might even include a before and after story of a pet and parent that you helped. That might actually work…Read More

    • Love this copy and it is so relatable to readers (even those of us who don’t have children). It just makes sense. Well done!

    • Hi there – thought I would offer some insights that my sister (a 35+ year veterinarian) used to say about pets & kids….. If the kids walked thru the door and were ill mannered i.e. running all over the place, touching everything — then the pets would act similarly! And of course, vice versa was true — if the kids came into the clinic and were…Read More

  • How my life experience uniquely positions me

    Send To: Full List
    Subject Line: How Autism Taught Me to Serve You Better (85% on Monster Insights)
    Preview Text: Lessons learned from my autism parenting journey

    Normal is a setting on my dishwasher; Autism is not.

    My daughter was 2 years old when we got the diagnosis of Autism. At that…Read More

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    • Your passion and deterination to figure out how to help your daughter definitely translates into your passion for helping your clients, and your interest in getting to know them and their needs so you can best support them too. I loved these lines: I understand your frustration if your programs are all over the…Read More

    • I love this – SO relatable! Great job on the content and drawing the parallels. Well done. I know your subject line scored high, but it’s best to have 3-5 words max in subject and preview lines. Might want to reconsider that?

  • How my background makes me different from other photographers.
    ___________________________

    From paralysis to play

    I don’t know about you ,but I can be an over-thinker.

    Several years ago I took improvisational comedy classes at Second City here in Chicago, the launchpad of such actors as John Belushi, Alan Alda, Steve Carrell, Amy…Read More

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    • Hey Dan! I like this story, and I can see how it ties directly into the work you do now. For me, it feels like the story from the past takes up more of your email than how it relates to what you do now. Is there a way you can shorten the past story and lengthen how it ties into your current process?

    • I agree with Carrie’s comment above. I do love how you relate your improv experience to what you do now with photography. It sounds like you do the thinking and set the stage, creating a safe space and a great environment, and all your client has to do is show up and play and be themselves? That sounds SO freeing!…Read More

    • Thanks, Carrie and Blair! I slept on it, and decided the focus of the piece was off. Here’s my rewrite.

      • Ever get self-conscious in front of the camera?

        If you’re a coach, consultant, entrepreneur, or transformational leader you know you need compelling brand photos to presence yourself online. But step in front of the camera and . . . CLUNK. You feel awkward, stiff, self-conscious, adrift. And, yeah, the images often reflect your discomfort.

        I…Read More

  • If anyone new (or old) wants to brainstorm after Content Club – let me know. Sometimes it would be helpful for me to discuss with others AFTER the session to get the ideas down from the lesson. I have to run this week but perhaps we could set something up going forward – if there is interest….

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About Me

Business Growth Strategist + Joy Advocate

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JennyLocklin
@jennycreativemessagemedia-com
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Blair Hope
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