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Here’s my first swing at Core Values!
Badassity Core Brand Values
Full Expression
We believe in supporting, facilitating, and celebrating the growth and full human expression of every individual we touch. To steal a slogan, we want you to be all you can be.Re-Vision
We believe even the greatest idea, the most skillful practice, or the most wonderful creation can eventually become a possibility-limiting box. Badassity is committed to continually re-imagining every aspect of what we do to more deeply serve our clients.Authenticity
We believe in getting real while cultivating the best in us. We’re all human. Human beings bullshit. Getting real is a never-ending discipline.Service
We believe in the transformative power of loving service to others. Period. Full stop.Integrity
We strive to keep our values, our words and our actions in alignment and make amends when we fall short. We’re up front and transparent in all aspects of our business.![Profile Photo]()
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4 Comments-
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![Profile picture of Shannon]()
@danbadassity-com – I agree with you – this a good first draft, but wordy. Have you had a chance to get these more concise?
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![Profile picture of Dan Lewis]()
Next draft is cleaner:
Full Expression
We support the full human expression of each individual we touch. We celebrate the most radiant you.Re-Vision
We believe in continually re-imagining every aspect of what we do to more deeply serve our clients’ bold visibility.Authenticity
We believe in getting real while cultivating the best in us.Service
We believe in the transformative power of loving service to others.Integrity
We believe in keeping our values, words and actions in alignment and correct course when we stumble. We’re up front and transparent in all aspects of our business.-
![Profile picture of Shannon]()
OMG I love these – so clear and conscise. Well done!
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Reading this the day after, it feels fussy in places. Working on simpler declarative statements. (The statement on Service is a good example.)