• Behind the scenes content post on Linked In. I’m looking to both give the sense of me and give a micro dose of visual education. I’m curious what feeling you come away with. Is the hook strong enough? Thanks!

    Capturing a moment, not a pose.

    Last weekend I visited the Camille Claudel sculpture exhibit at the Art Institute of Chicago to take…Read More

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    3 Comments
    • Here’s Claudel’s The Implorer.

    • I like it! The only thing I got stuck on was badassity. I feel like Badassery might sound better.

    • I agree, when written.. Capitalize B.
      But, I really want to challenge you. Your CP is LIVE/In-Person. You have been relaying on written and visual. How can you use your Live/In-Person CP Style to deliver this content?

  • Qualifying questions

    Updated my Contact page with more specific qualifying questions.

    https://www.badassity.com/contact

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    2 Comments
    • Added a question about publishing content to both Calendly for and message form.

    • Hey @danbadassity-com. Happy Monday! Wondering why you chose so few questions and not very specific questions? As we discussed in the club session – clarity and specificity and depth matter a lot here!

  • Behind the Scenes content

    I’m curious what you take away about my personality from this piece I posted on Linked In.

    Thanks!

    _______

    Have you ever experienced something both magnificent and incomplete?
    Two weeks ago I spent a week in Florence, Italy, the birthplace of Renaissance art and architecture. I don’t know about you, but this…Read More

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    3 Comments
    • I love this Dan! although I’ve not visited in person, you paint an engaging picture that had me wondering about the “magnificent and incomplete”! Wrt, personality… i think personality is a complex set of parts informed by life, genetics, environment… however, what comes to mind points to depth- someone who is curious about life, thoughtful,…Read More

    • That you embrace and welcome the and/both and living in the gray that is life.

  • Sales Qualifier Questions

    I revised my sales qualifier questions on the Packages page of my website: https://www.badassity.com/packages
    The qualifier questions are in the form of statements in a section entitled Who’s This For? for each of my packages.
    Feedback requested: Are the differentiations of the packages clear? Each successive package…Read More

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    3 Comments
    • Very clear to me. One thing that might need to be explained is “on-location session”. This could be read as on your location or on a location of my choice.

    • Hi Dan, I like your packages, and the “who is it for” is very clear. That made me think about mine, as I have these sections on my offers and packages. But, Reality check : I don’t think people read them (if they even reach that place of the offer description page !)
      So I would suggest that you have a form (or maybe it is included in your sales…Read More

    • Remember, people don’t always read a website. I would use better question in your schedule a consultation form. “How can I help” is too generic.

  • Value Messaging – posting on Linked In and Facebook

    No more boring headshots: Three tips for using location for standout personal brand images

    Ever go to a coach’s website and see a conventional headshot photographed against a soft, blurry portrait studio backdrop? Of course we all have. It’s often the mark of a so-called “professional”…Read More

    4 Comments
    • Wow, that image is really big. Feels like the hook needs some love. Right now it’s oriented to avoiding what you don’t want — boring headshots. Maybe orient to what you DO want — like headshots that capture your attention? Either way I really want to position my services as MUST HAVE, not just nice to have. Thoughts?

      • Hi Dan….Ever go to a coach’s website and see a conventional headshot photographed against a soft, blurry portrait studio backdrop? Of course we all have. It’s often the mark of a so-called “professional” headshot. Is this your hook? I agree with you, to talk about how it’s a must have. When you go on to explain how you like to persona…Read More

    • You LOVE this format, don’t you! I really like this. If you wanted to A/B test this – I would put two images together. 1 of someone in front of the blue fuzzy background (if you have a client that used to have the bad background,, that would be cool to have the same person. I have a fuzzy blue background and outdoor ones that I am happy to donate…Read More

    • Hi Dan,

      Great pic of your client.
      I would consider shortening the title – No more boring headshots: Three tips for using location

      What confuses is me you talk about a blurry background, and part of your photo is out of focus. It seems contradictory to me. Plus, I am finding the out-of-focus portion distracting from the beautiful & strong portion…Read More

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About Me

Dan Lewis

Photographer/ Personal Brand Consultant

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