Brenda Uekert

Brenda Uekert

• 1 year, 6 months ago

Here’s the Outcome post for my Money Archetype Quiz. Would love your feedback.

Here’s a major reason why you haven’t taken charge of your money, even though you are a smart and savvy woman with a decent salary.

The financial industry has turned finances into a boring, jargon-filled, and overly complicated endeavor. Their o…Read More

2 Comments
- DanielaBorgialli
  1 year, 6 months ago
  
  love it!
  - Brenda Uekert
    1 year, 6 months ago
    
    Thanks!
Brenda Uekert

• 1 year, 6 months ago

Feedback welcome. This one is for my Gutsy Women Finances community.

Here’s a major reason why you continue to struggle with money, even though you have a decent income.

You weren’t taught a thing about how to manage your money growing up. Now you don’t know where to start and you haven’t found anyone you can really trust to guide you o…Read More

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5 Comments
- Annette Presley
  1 year, 6 months ago
  
  I like it. But, there is a disconnect for me between the quiz and the community. You say this is for your Gutsy community but then you start the story with the quiz and the CTA is about taking the quiz, not joining a community. There isn’t any context for the community when you talk about it in the story. I would say this piece is about getting…Read More
  - Brenda Uekert
    1 year, 6 months ago
    
    Thanks Annette. Perhaps the key is to work on two separate pieces – quiz and community. I’ll see what I can work up.
- Shannon
  1 year, 6 months ago
  
  Brenda – great job diving in and taking action. Woohoo!
- JoelElfman
  1 year, 6 months ago
  
  Hi Brenda,
  I love the opening.
  And I think you have a wonderful story about Madison & the club.
  Did Madison take the quiz before or after she joined Gutsy Women Club? Your mention of some of the things you did w/ her made me curious. Are the exercises and your instructions part of the Club something different? What do I get from the club if I…Read More
  - Brenda Uekert
    1 year, 6 months ago
    
    Thanks, Joel. I’m going to separate the quiz from the GWF community. That should make things a whole lot clearer.
Brenda Uekert

• 1 year, 6 months ago

I’d love some feedback on this:

Here’s a major reason why you keep starting the new year under a cloud of money worries.

You’re getting sucked into the holiday shopping frenzy and you’re not planning ahead.

Let me explain. None of us wants to start the new year feeling like it will take forever just to “catch up” from our holiday…Read More

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3 Comments
- Annette Presley
  1 year, 6 months ago
  
  I like this a lot. I just have a few suggestions for tightening it a bit.
  
  This isn’t a big deal but I don’t think the question mark works. “Yet each November, you get geared up for Black Friday and all the super discounts. Maybe you’re even hunting down deals before you carve into the Thanksgiving turkey and before you know it, you’ve got p…Read More
  - Brenda Uekert
    1 year, 6 months ago
    
    Wow, Annette! Thanks so much. I made the changes.
    - Annette Presley
      1 year, 6 months ago
      
      You’re welcome!
Brenda Uekert

• 1 year, 7 months ago

To date, I haven’t had a strong message. And I haven’t succeeded in bringing people into my main offering (Gutsy Women Finances community). I feel like there’s a mismatch between the people who follow me (older women) and the people I need to reach (younger women).

This summer, I created structure to my community, with a new theme each month.…Read More

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3 Comments
- JoelElfman
  1 year, 7 months ago
  
  Great article! The only thing I’m not clear on is what’s the community? Is it a FB group, just folks who get your email or something else?
  - Brenda Uekert
    1 year, 7 months ago
    
    You’ve just given me an “aha” moment. My community is SO MUCH MORE than a FB group. No one’s ever asked me that before. I need to talk about what I mean by community. Thx!
- AmyHager
  1 year, 7 months ago
  
  I love building around a larger MOVEMENT. Can’t wait to work with you deeper to figure out the attraction of your ideal client. I know we will be making small tweaks in the weeks ahead. We can’t solve all the issues by reading and looking at what you have done in the past. I do think this one is going to come clearer as we talk and work with…Read More
Brenda Uekert is with AmyHager

• 1 year, 7 months ago

Sharing Assignment #2 for me – identifying my target audience for my main offering – the Gutsy Women Finances community. Thoughts? Suggestions?

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2 Comments
- AmyHager
  1 year, 7 months ago
  
  These are very clear.
- JoelElfman
  1 year, 7 months ago
  
  nicely done. very clear
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