I don’t know what expedition means until the second sentence. It was confusing to me. Leadership feels like a broad category. I cannot immediately tell if I fit into who you are looking for. Asking me if I’m ready for it brings up feelings of doubt and uncertainty, not hope or trust, or possibility. (Again, maybe I’m not the right person!) What is…Read More

Hi Thia, your content is good, but I can’t tell who your LCT is for. I don’t think it’s for me, but I’m not sure. I also got a bit confused when you said “employer brand differentiator,” I have no idea what that means but maybe your target audience will.

I also felt confused with ” because we are not a workout once and say you are fit type of…Read More

Hey Carrie, for some reason the order still feels off to me and it didn’t feel like there was any urgency. Lots of business owners will deprioritize systems until their hair is on fire (IKYK)… so connecting the outcome they want with the work you do and why putting it off is a poor choice feels important.

I pulled the in structure from what…Read More

I like it Carrie. The only thing I would add is… “I hope to speak with you soon!” doesn’t sound like an invitation. (in sales we have to ASK for the order). What’s the next step or action you want them to take after this?

Hey Carrie, I feel like the connection between your values and the purpose of the resource could be stronger. It took me a few reads to get what you were going for, and I still feel like I’m reading between the lines.

Specifically, I wouldn’t repeat the title in the first sentence. I would use the brass tacks description you have at the end but…Read More

OMGosh I love this piece. Thought provking – well done! Did you roll this out? What happened?

@clientsmshannonhernandez-com @amymshannonhernandez-com my one concern about this piece – and I would love to hear your thoughts….is the idea that IF I am saying I helped others (without taking the credit or helping myself) and then offer to help others…..it seems like more of the same (*shrug emoji) I guess I am not clear how to say that I…Read More

I like this piece. Enjoyed learning that about you. I would just like to be clear though, who is your audience?

I like this a lot! I think your hook could be: Is there a time you had to challenge your own assumptions? And then you go into the story as it is written. I do not see your CTA or transition at the end. what do you want them to do after reading this?

I like that you shared the science behind the product, but I am missing the transition and what you want me to do next.

Insight of the day. I am tired of dealing with amateurs wrapped up in scarcity thinking.

Love the visual charisma. Stopped me in my tracks and made me think.

With this shift – here is the messaging upgrades I see: 1) Brand Illumination Photographer (one title – tighten it up). In your “I Help statement”: be sure to say “veteran or established” this will weed out a lot of the scarcity and all in your fish! 3) CTA: Schedule Your Brand Illumination Session Today 4) I think your WHAT here is actually…Read More