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Sales Qualifier Questions:
1. Do you have the desire to learn a musical skill (instrument, voice, note reading, songwriting, etc.)?
2. Do you have the time to travel to and take a music lesson, plus time to practice during the week (approximately daily in one or more sessions for at least the length of the lesson)? If the student is under 10…Read More
6 Comments-
![Profile picture of Claire Peltier]()
I like your questions Ruth (and the high converting rates !!). But I was wondering if you have students who want to take lessons but cannot/ will not make the time to practice daily, but may do it like twice a week. Knowing they ll make less progress obviously, but happy to go at their own pace – I am thinking people like me, in their 40s or 50s,…Read More
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![Profile picture of RuthRoland]()
Yes of course! These questions are a starting place and not exactly screening questions, which is why I am a little shy about using them before the call. However, it is still true that many of my students who only practice 0 – 2 times a week do not progress at all and only build bad habits. It’s actually more joyful to do 5 minutes a day than one…Read More
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![Profile picture of AmyHager]()
Ruth, use that in the question and I think the practice question can be a stand alone. Do you have time to practice daily? We believe it’s more joyful to do 5 minutes a day than one hour once a week and students who have a daily practice habit tend to progress quicker.
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![Profile picture of Dan Lewis]()
It seems like you’re asking people to commit to a lifestyle in order to be successful. I’m curious about things like, what’s going to get in the way of you putting in the necessary practice time? I’m also curious about their vision of success for 3 months, for 6 months, for a year. And I’m also curious about their story – why do they want to learn…Read More
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![Profile picture of RuthRoland]()
Yes, thank you Dan, these are all questions we already use on the sales call and intake sheet. At this stage I wouldn’t want to use them (particularly “what will get in the way?”) as qualifier questions for fear they would scare folks away.
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FLAP YOUR WINGS reboot:
They never expected THIS to hatch out of their egg!
“If an egg is in your nest, you sit on it and keep it warm. It doesn’t matter whose egg it is.” That’s one of the many lines that brought tears to my eyes.Jeff brought home a copy of P.D. Eastman’s Flap Your Wings from a garage sale when Cole was little. I was excited b…Read More
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4 Comments-
![Profile picture of JoelElfman]()
Ruth this is awesome!
A couple of small things come to mind
1- referencing the author – I would add a tiny more explanation – “”I was excited because I knew Eastman’s books, Are You…”
2- layout – I might consider putting the NOT – on the same line as Fiddlesticks
– and bolding “What would make it IMPOSSIBLE…” (I love this question)…Read More-
![Profile picture of RuthRoland]()
Still thinking of an appropriate question/suggestion. I love the idea of a question, but I also think the aiming and practicing themes are apt. Integrity, loyalty, and non-judgment take a back seat (albeit leaning forward and sometimes tuning the radio) to those we actively teach. Not directly addressing the audience also seems more comfortable…Read More
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![Profile picture of RuthRoland]()
Also–I don’t know how to bold text on this platform, but I’ve bolded “THIS,” “NOT,” and “what would make it IMPOSSIBLE.”
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![Profile picture of JoelElfman]()
whatever you do to make it stand out more is useful.
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Sometimes, I swear, I can follow recipes exactly the way they’re written.
But they rarely turn out as well as when I take a few liberties. Know what I mean?
The vegetables cut in your family’s preferred shapes.
The sugar and salt adjusted to your tastes.Even adding the ingredients in the order you’re most comfortable with (liquids first vs. d…Read More
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3 Comments-
![Profile picture of Shannon]()
Hey Ruth – I love this storytelling and anology – but where is the tie in back to you, your biz, the lesson with music, etc? I feel like this ends kinda abruptly – I’m a little lost. Can you patch the holes?
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![Profile picture of RuthRoland]()
Working on it! I know what it is, but this sounds so little like me I kinda abandoned it. Trying a different tone that feels less like every email salesperson I’ve ever encountered. Stay tuned!
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![Profile picture of DanielaBorgialli]()
I love this! and yes – what Shannon said!!! 🙂
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They never expected THIS to hatch out of their egg!
“If an egg is in your nest, you sit on it and keep it warm. It doesn’t matter whose egg it is.” That’s one of the many lines that brought tears to my eyes.
Jeff brought home a copy of P.D. Eastman’s Flap Your Wings from a garage sale when Cole was little. I was excited because I knew of Are Yo…Read More
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2 Comments-
![Profile picture of Shannon]()
@ruthviolincox-net – when I saw this come up on my feed I smiled. Once again, same feedback as before – this is GREAT story telling and insight and example. How does it relate to music or instruments. I think bridging the gap will make it even stronger.
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![Profile picture of RuthRoland]()
Amy worked on this quite a bit with me yesterday. Looking forward to finishing the edits and maybe making it into 2 or 3 posts. Thank you!
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I am terrified of rattlesnakes! So there I was, hiking in the bone-dry Texas canyon, keeping my eyes glued to the ground. All of a sudden, something caught my attention behind the bush up ahead. My heart stopped as I spotted an enormous bison blocking my path. A pissed-off bison, mind you… and it came charging at me! I quickly darted behind…Read More
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![Profile picture of RuthRoland]()
My main question after this prompt, even being familiar with your story, is “What does a bison have to do with burnout?” Is that what you’re looking for, or did you want to provoke a more substantive burnout-related discussion?
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![Profile picture of Brenda Uekert]()
I’ve gone back and forth on the prompt. Maybe it’s time for an experiment?
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![Profile picture of RuthRoland]()
I’m in favor!
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![Profile picture of AmyHager]()
I like this question as it is written: How a charging bison gave me a crash course on burnout.
I see where Ruth is coming from that is might be more thought provoking. I think you should experiment with this one and see what happens.
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![Profile picture of Claire Peltier]()
You have probably experimented by now… but what it tells me is that if a charging bison can teach you about burnout, I know I can ask you absolutely anything !
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![Profile picture of JoelElfman]()
It is an amazing concept.
I would possibly open slightly differently.
“There I was hiking in the bone-dry Texas canyon, keeping my eyes glued to the ground for rattlesnakes. Frankly, I am terrified of rattlesnakes! All of sudden….”
While I love the line “what a bison taught me about burnout”, I get that a charging bison can teach you about str…Read More
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My sales calls have an extremely high conversion rate–near 100%. Maybe these questions would be better as reinforcing questions for the sales call? We have some of them on our interest form (pre-call), some of them on the call, and others in an onboarding form. We seem to have patched the leak from the interest form to booking a call, so that’s…Read More