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Would love your brilliance with some assistance with Core Values statements – these for the International Argentine Tango academy. Are they repetitive? Are they in the right direction?? Thoughts and feedback please!
Education
Community
Empowerment
Cultural expansionWe believe that a successful tango academy supports a community and its…Read More
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![Profile picture of DanielaBorgialli]()
@amymshannonhernandez-com thank you – are there examples of what you mean “3 steps”? Are you saying that I state that we believe in these 3 steps? or words like transformation, growth, discovery, connection?
Because ultimately they want to learn to dance… right? will people wonder if they will??? lol!!!! -
![Profile picture of DanielaBorgialli]()
or something like this do you mean: We believe that a successful tango academy supports a community and its journey of discovery, growth, expansion, and connection.
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![Profile picture of JoelElfman]()
This is terrific.
I would move “We believe in creating dancers not just students.” Maybe as the 2nd statement. It is simple, beautiful & clear.
The learning statement I think can be written in slightly 2 different versions.
1. – We believe that all bodies can learn argentine tango. Classes, workshops, retreats, and cultural immersions all ser…Read More-
![Profile picture of DanielaBorgialli]()
These are great Suggestions @joel. I like the 1st one best and I wonder about using the word “wonderful” – it feels a little empty…. does it?
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![Profile picture of JoelElfman]()
Maybe, I wanted some descriptor to give it a little more flavor. You could use “joyful”, some other word, or leave it as is.
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![Profile picture of KerstinPeters]()
I would change the second one: We believe that all bodies can learn argentine tango for practice, growth, improvement and self-expression.
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![Profile picture of DanielaBorgialli]()
this is so concise – i love it a lot = thank you…. @kpetersdomingoinformatics-ca
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What is mine to do concerning my clients:
IATA is committed to bringing high quality argentine tango instruction to students who want to learn to social dance, to perform, to teach, or compete in AT.What is mine to do concerning the industry:
I am committed to changing how AT is perceived by educating through workshops and classes.
I am…Read More3 Comments-
![Profile picture of DanielaBorgialli]()
and I forgot spiritual statement: Argentine Tango is a spiritual practice, as a movement mediation connecting you to yourself, to another and to your community. I am committed to supporting this embodiment practice.
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![Profile picture of SaraFins]()
I like them!
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![Profile picture of DanielaBorgialli]()
Thank you @sarasarafins-com – i have loved chiseling away at them – and have subsequently re -written several of them….
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Again was hoping to have Outcome / Results messaging for my women’s group BUT I decided to practice with Tango and wrote this. Any feedback ? and not sure where I will use it yet…(and is it “bad” etiquette to “accuse” other teachers?? is there a more polite way to say what i’m saying? )
Here is the key reason you’re still not getting the dances…Read More
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6 Comments-
![Profile picture of AmyHager]()
You are not saying ANY about those other dance instructors. You kept it focused on the emotion and how the client was feeling
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![Profile picture of JoelElfman]()
You may be talking to a specific audience so these questions might not be relevant.
What does social dance-ability/navigating a social dance floor mean?
What would be an example of a bad habit? I’m just asking for clarity.
By dance reputation do you mean social dance reputation?-
![Profile picture of DanielaBorgialli]()
thanks @joel for your questions.
so many teachers teach ‘tango’ as choreographed patterns and steps which is not useful for the social dance floor – so they /students don’t actually learn to dance – to lead or to follow.
a bad habit in tango? there are so many – there are bad lead habits bad follow habits and then bad social dance floor etiquette…Read More-
![Profile picture of JoelElfman]()
Thanks @Daniela. Great answers, they make things a lot clearer for me. Here is another version based on your responses. I hope this helps.:
Here is the key reason you’re still not getting the dances you want at social events – it’s not your focus, and it’s not your inability to learn something new…. it’s because your attention has been on mak…Read More
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![Profile picture of DanielaBorgialli]()
Thanks @Joel for this super word sleuthing/word smithing – rewrite… I will massage it some more and then decide where to use it!!! 🙂
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![Profile picture of JoelElfman]()
You are welcome. Your explanations were super helpful. I look forward to seeing the next iteration.
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decided to create a “9 word email” as a social media post – let’s see if i get some love!!!!
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![Profile picture of Shannon]()
What was the result Daniela?
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![Profile picture of DanielaBorgialli]()
a lot cheering and agreeing with me but no new leads or people actually biting for some lessons – but learned a lot!!! 🙂
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Hi everyone – I wanted to drop some content ideas for a landing page for a 10 week course – Moving Motivated Women…
Any ideas or direction are welcome – thank you!#1 what do you want them to buy into?
I want them to buy into a 10 week course – a holistic movement based 10 week course2. Ask what is my audience frustrated…Read More
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![Profile picture of AmyHager]()
Great first draft! On the questions, the way to level up your messaging is to get away from the focus of “pain” and look at the future. So, for your questions, I have reworded them.
“wouldn’t it be nice to feel secure, supported, pain free and confident in my body! “ – How does YOUR body feel when you are supported, pain free? Can you imagi…Read More-
![Profile picture of DanielaBorgialli]()
Thanks @amymshannonhernandez-com – a little confused – for clarity are you suggesting change how I stated the “wouldn’t it be nice…” sentences to statements revolving around being supported pain free and confident??
Thank you again….-
![Profile picture of AmyHager]()
correct
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![Profile picture of JoelElfman]()
Lots of great material here. The “Moving” in the title is a bit ambiguous. “Moving” could be related to business, attitude, and personal life. Not sure about the alternative titles just yet. You could do something like “Motivated Women Moving Muscles” which would be more simple & direct. Might not fit if you have a bigger umbrella.
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![Profile picture of DanielaBorgialli]()
thanks @joel. It’s really about moving more than muscle – once you start aligning the body other parts start to shift too… this is mind body soul work… 🙂
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![Profile picture of JoelElfman]()
Got it. And still “Moving” by itself feels too ambiguous. I’d love to see feedback on this from others. i know it’s way overdone, but to me, “Motivated Women Moving Mind & Body” feels better than leaving it so ambiguous. The other consideration that comes to mind, is that I imagine a Motivated Woman or person wanting clarity or some sense of the…Read More
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![Profile picture of DanielaBorgialli]()
@joel – I appreciate this – it’s all in the cooker!!! 🙂
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This is great as is and you can run with it. If you want to take it a level deeper – what else can you say besides “classes, workshops, retreats”. What are 3 steps (that are an experience and can tap into emotion and the results ) that people will go through instead of “classes, workshops, retreats” for your second line about bodies can learn.