• Struggling a bit with the LCT Welcome Letter. I am not keen on the phrase “checklist assessment,” but I am unsure what else to call it. Here is what I have so far:

    Hello there!
    I’m so happy you found From Tangled Tech to Smooth Systems: Your playbook for evaluating how your software and workflows align with expansion and growth. Let’s dis…Read More

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    • I like it Carrie. The only thing I would add is… “I hope to speak with you soon!” doesn’t sound like an invitation. (in sales we have to ASK for the order). What’s the next step or action you want them to take after this?

    • Hey Carrie, I feel like the connection between your values and the purpose of the resource could be stronger. It took me a few reads to get what you were going for, and I still feel like I’m reading between the lines.

      Specifically, I wouldn’t repeat the title in the first sentence. I would use the brass tacks description you have at the end but…Read More

  • Topic: How does your prior experience/work/career help to uniquely position what you do?

    I’m afraid this one might be too long, and I may have gotten a little soapbox. Would love any feedback.

    Subject Line: Unlock My Hidden Talents
    Preview Text: How volunteer work shapes exceptional professionals.

    Hook: Why you shouldn’t discount v…Read More

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  • Hello! I’d love some feedback on my lead conversion tool. Here is what I have so far, but I’m struggling.

    The idea I have for the resource is an assessment that will help them get clarity as to whether what they are currently using (if anything at all) is suiting their needs and if my solution would be an easier and less overwhelming option. Is…Read More

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    • @sarasarafins-com I could be your Level 5 client… so here’s my thoughts: “simple” is a word that I love wrt finances.😂 The thing I’m struggling with now is navigating QuickBooks. Agh. Simplicity and not getting myself “tied in knots” is what I’d be looking for… time saving is a very close second. I think your main content is spot on. The other…Read More

    • I agree with Ann. I love simple. Every year I say I will change but the set up is too overwhelming so i dont and stick with my own system. Being reminded of the time savings in the future would be attractive. However the thought in my head is..every minute spent on analysis is a minute not spent on growing my business so it needs to be quick. Hope…Read More

  • Here’s my first draft — entitled: The CEO who cleaned toilets

    There once was a business owner who thought she was a CEO.

    She owned a retail store where she did everything…

    from bookkeeping, purchasing, selling, making displays, hiring, firing –She even cleaned the toilets!! She was exhausted trying to do everything herself even tho…Read More

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    • I think this is mostly there overall – I just want to ask – (because I am learning) is the ‘thought reversal’ clear enough? You USED to be the CEO and then needed to focus on your daughter and to your SURPRISE – the business grew – but WHY & HOW – I “think” needs to be addressed – so people can understand how you can help them.

    • what is WLPM? I think you need to just say it – work less, profit more because you are diving into another acronym with GROW.

    • Can you tie this back to toilets? After all, you started your business for freedom, even if you are not the one currently cleaning the toilets like I was! Let’s partner together and build your self-running business engine.

    • such an impactful story

  • Draft of my first email. I am wondering if I should include photos of an aggressive dog, a cat and a horse, and I would like to find a great closing or ending. Feedback appreciated!…Read More

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    • I like the parallels you draw from kids acting out and our pets acting out. I can feel you passion for help those pet parents. As for your questions about pictures, do you have any before and after pictures? Or a picture of a “helped” pet? I might even include a before and after story of a pet and parent that you helped. That might actually work…Read More

    • Love this copy and it is so relatable to readers (even those of us who don’t have children). It just makes sense. Well done!

    • Hi there – thought I would offer some insights that my sister (a 35+ year veterinarian) used to say about pets & kids….. If the kids walked thru the door and were ill mannered i.e. running all over the place, touching everything — then the pets would act similarly! And of course, vice versa was true — if the kids came into the clinic and were…Read More

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About Me

Whitney Doherty

Consultant & Coach

At my core, I am a creative problem solver, master connector and expansive thinker who works at the intersection of business development, strategy and scale. I love supporting founders with larger visions, accountability and championing dreams.  I'm developing a program I currently call Dream Leader aimed at teasing out those quelled dreams and bringing them to life.

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