• Sales Qualifier Questions:

    1. Do you have the desire to learn a musical skill (instrument, voice, note reading, songwriting, etc.)?

    2. Do you have the time to travel to and take a music lesson, plus time to practice during the week (approximately daily in one or more sessions for at least the length of the lesson)? If the student is under 10…Read More

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    • My sales calls have an extremely high conversion rate–near 100%. Maybe these questions would be better as reinforcing questions for the sales call? We have some of them on our interest form (pre-call), some of them on the call, and others in an onboarding form. We seem to have patched the leak from the interest form to booking a call, so that’s…Read More

    • I like your questions Ruth (and the high converting rates !!). But I was wondering if you have students who want to take lessons but cannot/ will not make the time to practice daily, but may do it like twice a week. Knowing they ll make less progress obviously, but happy to go at their own pace – I am thinking people like me, in their 40s or 50s,…Read More

      • Yes of course! These questions are a starting place and not exactly screening questions, which is why I am a little shy about using them before the call. However, it is still true that many of my students who only practice 0 – 2 times a week do not progress at all and only build bad habits. It’s actually more joyful to do 5 minutes a day than one…Read More

        • Ruth, use that in the question and I think the practice question can be a stand alone. Do you have time to practice daily? We believe it’s more joyful to do 5 minutes a day than one hour once a week and students who have a daily practice habit tend to progress quicker.

    • It seems like you’re asking people to commit to a lifestyle in order to be successful. I’m curious about things like, what’s going to get in the way of you putting in the necessary practice time? I’m also curious about their vision of success for 3 months, for 6 months, for a year. And I’m also curious about their story – why do they want to learn…Read More

      • Yes, thank you Dan, these are all questions we already use on the sales call and intake sheet. At this stage I wouldn’t want to use them (particularly “what will get in the way?”) as qualifier questions for fear they would scare folks away.

  • FLAP YOUR WINGS reboot:
    They never expected THIS to hatch out of their egg!
    “If an egg is in your nest, you sit on it and keep it warm. It doesn’t matter whose egg it is.” That’s one of the many lines that brought tears to my eyes.

    Jeff brought home a copy of P.D. Eastman’s Flap Your Wings from a garage sale when Cole was little. I was excited b…Read More

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    • Ruth this is awesome!

      A couple of small things come to mind

      1- referencing the author – I would add a tiny more explanation – “”I was excited because I knew Eastman’s books, Are You…”

      2- layout – I might consider putting the NOT – on the same line as Fiddlesticks
      – and bolding “What would make it IMPOSSIBLE…” (I love this question)…Read More

      • Still thinking of an appropriate question/suggestion. I love the idea of a question, but I also think the aiming and practicing themes are apt. Integrity, loyalty, and non-judgment take a back seat (albeit leaning forward and sometimes tuning the radio) to those we actively teach. Not directly addressing the audience also seems more comfortable…Read More

  • Sometimes, I swear, I can follow recipes exactly the way they’re written.

    But they rarely turn out as well as when I take a few liberties. Know what I mean?
    The vegetables cut in your family’s preferred shapes.
    The sugar and salt adjusted to your tastes.

    Even adding the ingredients in the order you’re most comfortable with (liquids first vs. d…Read More

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    • Hey Ruth – I love this storytelling and anology – but where is the tie in back to you, your biz, the lesson with music, etc? I feel like this ends kinda abruptly – I’m a little lost. Can you patch the holes?

      • Working on it! I know what it is, but this sounds so little like me I kinda abandoned it. Trying a different tone that feels less like every email salesperson I’ve ever encountered. Stay tuned!

    • I love this! and yes – what Shannon said!!! 🙂

  • They never expected THIS to hatch out of their egg!

    “If an egg is in your nest, you sit on it and keep it warm. It doesn’t matter whose egg it is.” That’s one of the many lines that brought tears to my eyes.

    Jeff brought home a copy of P.D. Eastman’s Flap Your Wings from a garage sale when Cole was little. I was excited because I knew of Are Yo…Read More

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    • @ruthviolincox-net – when I saw this come up on my feed I smiled. Once again, same feedback as before – this is GREAT story telling and insight and example. How does it relate to music or instruments. I think bridging the gap will make it even stronger.

      • Amy worked on this quite a bit with me yesterday. Looking forward to finishing the edits and maybe making it into 2 or 3 posts. Thank you!

  • Ask Me Anything!
    1. TOPIC: The journey from beginner to performer
    Whether you’re starting off on voice or another instrument, there are certain qualities you need in order to be comfortable and confident playing or singing in front of others. Even simple pieces in informal settings may cause anxiety or jitters.
    Has this happened to you? What…Read More

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About Me

Ruth Roland

Director, Baton Rouge Conservatory

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